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返回到 广告与社会

學生對 杜克大学 提供的 广告与社会 的評價和反饋

4.7
341 個評分
73 條評論

課程概述

This course examines the relation of advertising to society, culture, history, and the economy. Using contemporary theories about visual communications, we learn to analyze the complex levels of meaning in both print advertisements and television commercials. About the Course The course covers a wide range of topics, including the origins of advertising, the creation of ads, the interpretation of ads, the depiction of race, class, gender, and sexuality in advertising, sex and selling, adverting and ethics, and the future of advertising. The lectures will discuss theoretical frameworks and apply them to specific advertisements. Course Syllabus Week 1: What is advertising and where did it come from? Week 2: Am I being manipulated by advertising? Week 3: What’s in an ad beyond that which meets the eye? Week 4: How do ads get made? Week 5: What do ads teach us about race, class, gender, and sexuality? Week 6: Does sex sell? Week 7: What is the future of advertising? Recommended Background No background is required; everyone is welcome! Suggested Readings Although the lectures are designed to be self-contained, we recommend that students refer to the free online textbook ADTextOnline.org. Other free resources will be suggested for each week’s module. Course Format Most videos will be lectures with instructor talking. Each lecture will be illustrated with PowerPoint slides, print advertisements, and TV commercials. The videos for each week will consist of segments that add up to about an hour. Each week will have one quiz that will appear as stand-alone homework. All resources beyond lectures will be available online to students at no charge. Most of these will be from ADTextOnline.org. Others will be visits to the sites of ad agencies in the US and abroad, open access websites that deal with course topics, and open-access journal articles....

熱門審閱

KD

Jun 15, 2018

What a great course! As an owner of an agency, a marketer and advertiser, I found it very eye opening and enjoyable. I learned a lot that I can apply to our business. Thank you Professor O'Barr.

GG

May 03, 2017

I will never look at advertising with the same eyes. It made me understand a lot of our current society and economy. Really suggested if you want to become a more informed citizen and consumer.

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26 - 广告与社会 的 50 個評論(共 71 個)

創建者 Pujol A

Nov 18, 2018

A really good overview of the advertising word. Lots of interesting examples and practical cases.

創建者 Abin J M

Jun 13, 2018

100% Happy with the course,learned a lot!!!!!! looking forward for similar learning experience.

創建者 Pashkov A

Mar 13, 2019

Very interesting cours, a lot of things to think about. Thank you, Professor William M. O'Bar.

創建者 소현 김

Aug 07, 2017

It was my best coursera! Ican learn a lot of not only advertising but also society. Thank you!

創建者 Muhammad T S

Nov 19, 2017

Interesting and useful discussion. Different perspectives shared by a learned professor.

創建者 Karen P

Jan 28, 2019

Well-structured and informative. Quizzes were a good way to check understanding.

創建者 Rizwan A K

Nov 18, 2018

its a very good site to learn what ever you want to learn relet to your study

創建者 Amir H V

Nov 26, 2017

Thanks a lot for your effort and hardworking to deliver these course to us.

創建者 Alex I

Nov 21, 2016

Absolutely fantastic course! Great insights and, of course, great teacher!

創建者 Ananya G

May 10, 2017

A well planned and organised course. Good learning experience.

創建者 Nishant N

Oct 29, 2019

I love how the mooc is making me analyse everything around me

創建者 Hazel M

Mar 12, 2017

It has been a very informative and interesting course.

創建者 prashant t

May 02, 2017

very nice and very effective course :)

創建者 trinh t t t

Jul 24, 2017

This is a very useful course. Thanks

創建者 Nguyễn T P L

Jul 24, 2017

This is a very useful course. Thanks

創建者 Nguyễn T P L

Jul 24, 2017

This is a very useful course. Thanks

創建者 Garima

Jun 10, 2017

Great course! Very well designed

創建者 Dado M

Apr 01, 2018

Congratulations Professor!

創建者 Nguyễn T P L

Jul 25, 2017

The course is very helpful

創建者 SHIKHAR Z

Mar 14, 2019

Amazing, I learned a lot.

創建者 Fraidoon S

Feb 15, 2017

it is a wonderful course!

創建者 Губин Т С

Mar 18, 2019

Willam Barr is a genius

創建者 Pankaj k

Oct 30, 2019

very useful subject

創建者 Prashant K

Apr 28, 2019

Very vast knowledge

創建者 Christopher L

Mar 20, 2018

Excellent materials