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學生對 杜克大学 提供的 广告与社会 的評價和反饋

4.7
840 個評分

課程概述

This course examines the relation of advertising to society, culture, history, and the economy. Using contemporary theories about visual communications, we learn to analyze the complex levels of meaning in both print advertisements and television commercials. About the Course The course covers a wide range of topics, including the origins of advertising, the creation of ads, the interpretation of ads, the depiction of race, class, gender, and sexuality in advertising, sex and selling, adverting and ethics, and the future of advertising. The lectures will discuss theoretical frameworks and apply them to specific advertisements. Course Syllabus Week 1: What is advertising and where did it come from? Week 2: Am I being manipulated by advertising? Week 3: What’s in an ad beyond that which meets the eye? Week 4: How do ads get made? Week 5: What do ads teach us about race, class, gender, and sexuality? Week 6: Does sex sell? Week 7: What is the future of advertising? Recommended Background No background is required; everyone is welcome! Suggested Readings Although the lectures are designed to be self-contained, we recommend that students refer to the free online textbook ADTextOnline.org. Other free resources will be suggested for each week’s module. Course Format Most videos will be lectures with instructor talking. Each lecture will be illustrated with PowerPoint slides, print advertisements, and TV commercials. The videos for each week will consist of segments that add up to about an hour. Each week will have one quiz that will appear as stand-alone homework. All resources beyond lectures will be available online to students at no charge. Most of these will be from ADTextOnline.org. Others will be visits to the sites of ad agencies in the US and abroad, open access websites that deal with course topics, and open-access journal articles....

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LV

2022年7月27日

I really enjoyed the course and will use the material I learned to create a month-long learning program as a foreign language teacher of English for the 8th grade students of my school, in Israel.

KD

2018年6月14日

What a great course! As an owner of an agency, a marketer and advertiser, I found it very eye opening and enjoyable. I learned a lot that I can apply to our business. Thank you Professor O'Barr.

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26 - 广告与社会 的 50 個評論(共 200 個)

創建者 Saurabh M

2018年2月26日

It's a wonderful course which talks about the fundamentals of advertisement and links them to the practical scenario in history and recent times. Advertisement is a vast field, but this course certainly provides the required basis to further gain the expertise in the field.

創建者 Sofia P D M

2020年11月1日

I enjoyed this course so very much!

Thanks to the amazing job of Prof. William M. O'Barr, he made it so interesting and easy going. If you have the time for it, you will for sure finish it super fast, as it captivates you and makes you want more and more of it!

創建者 Denis P

2020年6月11日

The course is very good, however the AdText needs more updates and care — some of the links at the website do not work (some external links from article need to be checked and updated).

Much time passed since 2014, and the course needs some updates, of course!

創建者 Krew V

2021年1月15日

This was truly an amazing class with a phenomenal professor. I enjoyed every second of it. It was very manageable and touched on everything you could imagine. I know without a doubt the way I view advertisements will never be the same. Highly recommend!

創建者 Seohyeon J

2017年9月24日

It was the most interesting mooc that ever took. I like a lot of cases that professor show. It was both interesting and informative leture. Thank you for making such mooc. I also like his teaching style. I hope I can see him in another mooc again.

創建者 Yukio Y

2022年4月12日

I absolutely love it. I have learnt so much on advertising, its history and its development throughout human history. I cannot ask for a better course on advertising than this. Thank you professor William for such a brilliant course. Bravooo

創建者 Maria A

2021年3月7日

Great insight into the origins of advertising and how it relates to contemporary society, culture and the economy. Concise, informative lectures and lots of available resources / suggestions for further reading. Enjoyed every minute of it.

創建者 nitish p

2022年3月14日

I Throughly enjoyed listening to all the lectures and I learnt so many things including how ads are effected by social , economical , behavioural and other factors . Thankful to Coursera and ADvertising society for making this possible

創建者 Ijeoma M

2019年10月23日

Great course! it has opened my eyes to things that goes on behind every advertisement. More so, I learned how advert has evolved over the years and how the society at large is affected positively and negatively by it. T

創建者 Dipanshu D

2020年11月22日

I thoroughly enjoyed the course and gained good insights into the entire relationships that are between advertisement and society as we have known through the times and what might become of it in the future.

創建者 Filip C

2020年5月13日

It's an excellent introductory course for professionals and people looking to get into advertising alike. It gives an excellent historical and social aspects that new advertisers should definitely know.

創建者 Sharuti

2020年6月3日

This course is very helpful to know the actual meaning of the advertisement and society. Through this course I also know that what is the best thing to attract the society and attract the customer also.

創建者 Liz V

2022年7月28日

I really enjoyed the course and will use the material I learned to create a month-long learning program as a foreign language teacher of English for the 8th grade students of my school, in Israel.

創建者 Kevin L D

2018年6月15日

What a great course! As an owner of an agency, a marketer and advertiser, I found it very eye opening and enjoyable. I learned a lot that I can apply to our business. Thank you Professor O'Barr.

創建者 Suchismita P

2017年6月13日

I am really grateful to Duke University for offering this excellent course. I will never see an advertisement from now on like I used to. I will try to relate all the topics I have learnt.

創建者 samuex

2022年4月14日

This is one of the best free online Advertising Course I have attended. Some topics go into serious discussions and thought provoking and I really love the resources given to students.

創建者 Devansh D

2019年3月20日

Great course. This course has helped me a lot in getting better in Advertising field. I recommend this course to everyone those who are trying to build a non technical profile like me.

創建者 Shahana N N

2020年7月9日

This course was not too difficult, the lectures were straight forward and entertaining to watch with all the neat examples. Definitely makes me look at advertisements differently now.

創建者 Erik O

2018年5月20日

Great course if you're interested in advertising or work for a creative agency. Professor is very knowledgeable and he includes classic as well as modern examples of advertisements.

創建者 carrie

2017年9月2日

This course is so informative and interesting, making me think about pursuing advertising so much! The professor is great with explaining complex ideas to simple ones. Love it!

創建者 SUJAL K L J

2020年8月17日

It's though us a marketing strategy.. How will the relationship between buyer and the customer in the society how the customers towards the buyers while purchasing the goods..

創建者 Sameer S

2018年10月8日

It was a great course where I learned a lot about not just advertisement but also the society we live in and how it effects the way advertisements have evolved over the years.

創建者 Hamza

2016年11月4日

This course looks at advertising from a different angle which is very interesting and inspiring.

you will learn a lot, i highly recommend it to everyone in the marketing realm.

創建者 Saakshi N

2017年7月19日

It is a very broad course, which beautifully delves into the subject of advertising by using innumerable examples and references to make studying easier and more interesting.

創建者 Ananth A

2020年5月18日

This was a wonderfully detailed and structured course. I only wish it was longer and there was more material! Hope you can come out with a part 2 to expand on this!