It's a wonderful course which talks about the fundamentals of advertisement and links them to the practical scenario in history and recent times. Advertisement is a vast field, but this course certainly provides the required basis to further gain the expertise in the field.

I enjoyed this course so very much!

Thanks to the amazing job of Prof. William M. O'Barr, he made it so interesting and easy going. If you have the time for it, you will for sure finish it super fast, as it captivates you and makes you want more and more of it!

The course is very good, however the AdText needs more updates and care — some of the links at the website do not work (some external links from article need to be checked and updated).

Much time passed since 2014, and the course needs some updates, of course!

This was truly an amazing class with a phenomenal professor. I enjoyed every second of it. It was very manageable and touched on everything you could imagine. I know without a doubt the way I view advertisements will never be the same. Highly recommend!

It was the most interesting mooc that ever took. I like a lot of cases that professor show. It was both interesting and informative leture. Thank you for making such mooc. I also like his teaching style. I hope I can see him in another mooc again.

I absolutely love it. I have learnt so much on advertising, its history and its development throughout human history. I cannot ask for a better course on advertising than this. Thank you professor William for such a brilliant course. Bravooo

Great insight into the origins of advertising and how it relates to contemporary society, culture and the economy. Concise, informative lectures and lots of available resources / suggestions for further reading. Enjoyed every minute of it.

I Throughly enjoyed listening to all the lectures and I learnt so many things including how ads are effected by social , economical , behavioural and other factors . Thankful to Coursera and ADvertising society for making this possible

Great course! it has opened my eyes to things that goes on behind every advertisement. More so, I learned how advert has evolved over the years and how the society at large is affected positively and negatively by it. T

I thoroughly enjoyed the course and gained good insights into the entire relationships that are between advertisement and society as we have known through the times and what might become of it in the future.

It's an excellent introductory course for professionals and people looking to get into advertising alike. It gives an excellent historical and social aspects that new advertisers should definitely know.

This course is very helpful to know the actual meaning of the advertisement and society. Through this course I also know that what is the best thing to attract the society and attract the customer also.

I really enjoyed the course and will use the material I learned to create a month-long learning program as a foreign language teacher of English for the 8th grade students of my school, in Israel.

What a great course! As an owner of an agency, a marketer and advertiser, I found it very eye opening and enjoyable. I learned a lot that I can apply to our business. Thank you Professor O'Barr.

I am really grateful to Duke University for offering this excellent course. I will never see an advertisement from now on like I used to. I will try to relate all the topics I have learnt.

This is one of the best free online Advertising Course I have attended. Some topics go into serious discussions and thought provoking and I really love the resources given to students.

Great course. This course has helped me a lot in getting better in Advertising field. I recommend this course to everyone those who are trying to build a non technical profile like me.

This course was not too difficult, the lectures were straight forward and entertaining to watch with all the neat examples. Definitely makes me look at advertisements differently now.

Great course if you're interested in advertising or work for a creative agency. Professor is very knowledgeable and he includes classic as well as modern examples of advertisements.

This course is so informative and interesting, making me think about pursuing advertising so much! The professor is great with explaining complex ideas to simple ones. Love it!

It's though us a marketing strategy.. How will the relationship between buyer and the customer in the society how the customers towards the buyers while purchasing the goods..

It was a great course where I learned a lot about not just advertisement but also the society we live in and how it effects the way advertisements have evolved over the years.

This course looks at advertising from a different angle which is very interesting and inspiring.

you will learn a lot, i highly recommend it to everyone in the marketing realm.

It is a very broad course, which beautifully delves into the subject of advertising by using innumerable examples and references to make studying easier and more interesting.

This was a wonderfully detailed and structured course. I only wish it was longer and there was more material! Hope you can come out with a part 2 to expand on this!