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返回到 定价策略

學生對 IE商学院 提供的 定价策略 的評價和反饋

4.6
936 個評分

課程概述

Pricing is one of the most important but least understood marketing decisions. Learn and practice concepts, techniques, and get to grips with the latest thinking on assessing and formulating pricing strategies. Analyze how firms attempt to capture value, as well as profits, in the revenues they earn. After this course, you will be able to contribute to the process of formulating pricing strategies for your own products and services, or those of your firm. This course has an additional focus on pricing dynamics and the reaction to and by competitors, taking a highly pragmatic approach and one that is directly applicable to your day-to-day professional life. Martin Boehm - IE Professor and Dean of the Business School with over 10 years experience - will guide you through four modules. We begin with the importance of pricing and how it ultimately can affect the bottom line. Then, we move on to methods to help you decide what is the optimal price for your product; and then price discrimination - should all your products follow the same pricing strategy or should you differentiate depending on the customer segment? Finally, we look at pricing psychology and how you can manipulate customers in order to drive the highest possible price for your product....

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BT

2017年3月19日

Although they are harder concepts and more practices to remember, it was a very insightful course! I truly enjoyed the additional readings to elaborate on the lectures. Thank you very much, IE!

AJ

2020年3月19日

I had always been afraid of Pricing and any other subject that required some mathematical skills. But this course was so helpful in both educating me and boosting my self-confidence in Pricing.

篩選依據:

176 - 定价策略 的 200 個評論(共 207 個)

創建者 Agustin C

2020年4月23日

Very good, perhaps since I already have my MBA some of the first lessons were extremely simple for me but the course is interesting and very well explained.

創建者 RAMIRO E S T

2017年12月3日

You can learn the concepts of pricing and ho to apply it to several industries and markets, also it gives you a wider view of how to make pricing right.

創建者 Eileen O

2016年5月4日

The lessons are valuable. My issue is that when I passed the quiz, I was unsure which 2 I got wrong and wanted to know for my own information.

Thank you

創建者 Cullen T

2019年12月4日

Some of the content wasn't accessible, and sometimes the music over the talking made the discussion hard to hear, but otherwise a great course

創建者 Ahmed N

2019年7月25日

It is very useful but full of mathematical complications i would rather to focus more over strategies. Nevertheless i have learned a lot

創建者 Willy P B

2016年8月10日

Curso interesante y de utilidad pero con fallos en las lecciones.

Los exámenes son difíciles y requieren cálculos con excel

創建者 Pravaal S

2017年10月3日

I didn't know how much science goes behind pricing. This course was an eye opener. Keep up the good work team.

創建者 Kunal S P

2020年5月23日

Learning advance pricing strategy from Prof. Martin Boehm was a wonderful experience. Thanks to Coursera!!

創建者 Anand V G

2020年4月9日

Its a very good course to understand various facets of pricing .Explanation through video is fantastic .

創建者 Bhashkar K

2019年4月17日

Very Good course on Pricing. Relevant real-life examples. Great articles on theory and examples

創建者 Carole R

2017年12月18日

This course was very clear, all was well explained and well documented with many readings.

創建者 Nikhil H C

2020年5月5日

The Concepts could have been more elaborately explained. Especially Price discrimination.

創建者 Erico R

2016年7月3日

Pretty good introduction to the subject.

Well qualified instructors as well.

創建者 Abiru

2020年10月24日

please check on the weblinks for most of the readings, the seem to be down

創建者 Paulo Y C

2017年3月12日

Good introduction but nothing news have been presented

創建者 Luciano R

2020年8月1日

It was good, dynamic, but nothing too new for me.

創建者 Supramavi

2017年3月26日

Good introduction course with great lecturer.

創建者 Madhavi N T

2017年10月23日

The course explained the strategy behin

創建者 ZHANG L

2016年6月6日

worthy enrolling this course.

創建者 Ahmed A

2019年11月15日

Informative and enhance my k

創建者 Subir K G

2018年10月30日

Need more details of pricing

創建者 Vinitt J

2019年8月13日

Great course

創建者 Anirudh M

2020年4月30日

amazing!

創建者 NITYANAND K

2019年3月13日

e

創建者 sagar v

2017年9月3日

Couldn't access all the materials that were available in the course. I don't mind reading articles but supporting the articles through lectures would have been useful