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學生對 IE商学院 提供的 定价策略 的評價和反饋

4.6
923 個評分
207 條評論

課程概述

Pricing is one of the most important but least understood marketing decisions. Learn and practice concepts, techniques, and get to grips with the latest thinking on assessing and formulating pricing strategies. Analyze how firms attempt to capture value, as well as profits, in the revenues they earn. After this course, you will be able to contribute to the process of formulating pricing strategies for your own products and services, or those of your firm. This course has an additional focus on pricing dynamics and the reaction to and by competitors, taking a highly pragmatic approach and one that is directly applicable to your day-to-day professional life. Martin Boehm - IE Professor and Dean of the Business School with over 10 years experience - will guide you through four modules. We begin with the importance of pricing and how it ultimately can affect the bottom line. Then, we move on to methods to help you decide what is the optimal price for your product; and then price discrimination - should all your products follow the same pricing strategy or should you differentiate depending on the customer segment? Finally, we look at pricing psychology and how you can manipulate customers in order to drive the highest possible price for your product....

熱門審閱

AJ
2020年3月19日

I had always been afraid of Pricing and any other subject that required some mathematical skills. But this course was so helpful in both educating me and boosting my self-confidence in Pricing.

BT
2017年3月19日

Although they are harder concepts and more practices to remember, it was a very insightful course! I truly enjoyed the additional readings to elaborate on the lectures. Thank you very much, IE!

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76 - 定价策略 的 100 個評論(共 204 個)

創建者 Mariana V C

2020年7月22日

Great videos, the professor makes is easy to understand and gives clear examples!

創建者 Alejandro O

2020年7月19日

It a very interesting couse, with practical excercises and a very good teacher

創建者 Pedro M

2020年6月13日

Excellent course, covering different topics and well sustained in bibliography

創建者 Luigi

2019年12月23日

This course was well structured to apply a pricing strategy at all the levels

創建者 Adekola F

2017年11月6日

The most difficult one yet in the specialization, very challenging but I tho

創建者 JEYAKUMAR S

2020年4月23日

This is an interesting course, and correct length, and fascinating lessons.

創建者 Carol M

2018年10月17日

Great explanation that suits everyone even those with no prior experience.

創建者 杜玉薇

2018年6月25日

It helps me a lot in learning the basic knowledge of pricing strategies.

創建者 Miguel A Z G

2020年9月2日

Excellent course, concepts, and cases are a true reflection of

reality.

創建者 Ashim B

2018年9月23日

Holistic approach to the understanding of pricing strategy.

創建者 Bakololo K

2020年9月24日

Very useful course, lessons with our professor. Thank You!

創建者 Satyam P

2016年6月23日

Great Course and extensive learning modules. Thanks a lot.

創建者 Chioma B

2019年5月13日

Very detailed and insightful course. It is a gamechanger!

創建者 Alejandro L

2017年5月27日

Stunning and remarkable, Definitely worth every minute.

創建者 AMAN S C

2020年5月15日

excellent teaching by our spanish teacher love you sir

創建者 Madhur S

2020年5月23日

Very Helpful in giving insights on Pricing Strategies

創建者 Alex P

2020年5月24日

Very interesting course and liked the format of it.

創建者 Nana K

2019年8月24日

Très intéressant, on y découvre de nouvelles choses

創建者 Ravindra S R

2019年8月16日

very informative and practice exercises were apt

創建者 Carolina L C

2021年5月13日

Excelente curso y sus ejemplos ayudan demasiado

創建者 Ahmed N

2016年7月1日

extremely beneficial and high quality education

創建者 Jady P

2016年12月10日

very awesome course! The professor is great!

創建者 Peter G

2021年4月14日

Good mix of theory and clarifying examples.

創建者 Maaz S

2018年11月28日

Very Informative and gained a lot of skills

創建者 Juan S

2021年9月5日

Clear and practical... very well organized