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返回到 定价策略

學生對 IE商学院 提供的 定价策略 的評價和反饋

4.6
922 個評分
206 條評論

課程概述

Pricing is one of the most important but least understood marketing decisions. Learn and practice concepts, techniques, and get to grips with the latest thinking on assessing and formulating pricing strategies. Analyze how firms attempt to capture value, as well as profits, in the revenues they earn. After this course, you will be able to contribute to the process of formulating pricing strategies for your own products and services, or those of your firm. This course has an additional focus on pricing dynamics and the reaction to and by competitors, taking a highly pragmatic approach and one that is directly applicable to your day-to-day professional life. Martin Boehm - IE Professor and Dean of the Business School with over 10 years experience - will guide you through four modules. We begin with the importance of pricing and how it ultimately can affect the bottom line. Then, we move on to methods to help you decide what is the optimal price for your product; and then price discrimination - should all your products follow the same pricing strategy or should you differentiate depending on the customer segment? Finally, we look at pricing psychology and how you can manipulate customers in order to drive the highest possible price for your product....

熱門審閱

AJ
2020年3月19日

I had always been afraid of Pricing and any other subject that required some mathematical skills. But this course was so helpful in both educating me and boosting my self-confidence in Pricing.

BT
2017年3月19日

Although they are harder concepts and more practices to remember, it was a very insightful course! I truly enjoyed the additional readings to elaborate on the lectures. Thank you very much, IE!

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101 - 定价策略 的 125 個評論(共 203 個)

創建者 Colin M

2018年3月10日

Very well-constructed, informative course.

創建者 Gediminas D

2016年10月29日

very good course. Interesting and useful.

創建者 Chongtao P

2017年5月19日

very good course and I have learned lot

創建者 Jun J L

2021年6月18日

great introduction to pricing strategy

創建者 mihaela b

2020年4月5日

Interesting, right speed, great techer

創建者 Felipe A G c

2017年1月27日

grerat course, have a nice tips to use

創建者 suresh k s

2020年12月29日

Very good lecture in Pricing Strategy

創建者 Magdolin A

2019年6月30日

Great Information and well presented.

創建者 Ерошенков М А

2020年3月24日

It was very interesting and usefull!

創建者 Alain C

2018年3月10日

Good Information and great learning.

創建者 Krzysztof L

2017年8月25日

Great course with a lot of examples.

創建者 rajat k

2020年1月18日

Insightful and crisp to understand

創建者 Kelli S C

2019年5月1日

So much to learn but presented we

創建者 Trần K

2019年5月27日

thanks to Coursera and Lecturers

創建者 Giorgio F

2020年5月17日

very good, clear, deep and fast

創建者 Dee M

2016年9月14日

Great course - very insightful

創建者 Rauf

2020年5月5日

Really ,this course is great.

創建者 Jobian G

2020年8月14日

Excellent course for basics.

創建者 MARTIN M

2016年12月25日

great, professional couse.

創建者 Rehan n

2020年5月17日

excellent course good job

創建者 Екатерина К

2017年12月25日

Thank you for the course!

創建者 Xini W

2017年3月19日

Good introduction course

創建者 Veronica F

2017年1月29日

Great course! A bit hard

創建者 Ziba H

2020年4月25日

thanks for everything

創建者 Ricardo R

2016年3月29日

Brilliant and Helpful