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學生對 IE商学院 提供的 定价策略 的評價和反饋

4.6
922 個評分
206 條評論

課程概述

Pricing is one of the most important but least understood marketing decisions. Learn and practice concepts, techniques, and get to grips with the latest thinking on assessing and formulating pricing strategies. Analyze how firms attempt to capture value, as well as profits, in the revenues they earn. After this course, you will be able to contribute to the process of formulating pricing strategies for your own products and services, or those of your firm. This course has an additional focus on pricing dynamics and the reaction to and by competitors, taking a highly pragmatic approach and one that is directly applicable to your day-to-day professional life. Martin Boehm - IE Professor and Dean of the Business School with over 10 years experience - will guide you through four modules. We begin with the importance of pricing and how it ultimately can affect the bottom line. Then, we move on to methods to help you decide what is the optimal price for your product; and then price discrimination - should all your products follow the same pricing strategy or should you differentiate depending on the customer segment? Finally, we look at pricing psychology and how you can manipulate customers in order to drive the highest possible price for your product....

熱門審閱

BT
2017年3月19日

Although they are harder concepts and more practices to remember, it was a very insightful course! I truly enjoyed the additional readings to elaborate on the lectures. Thank you very much, IE!

AJ
2020年3月19日

I had always been afraid of Pricing and any other subject that required some mathematical skills. But this course was so helpful in both educating me and boosting my self-confidence in Pricing.

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151 - 定价策略 的 175 個評論(共 203 個)

創建者 Joshua S

2017年12月3日

You can

創建者 Elvin J

2020年4月8日

Nice!

創建者 Boris V

2017年7月12日

super

創建者 ABHIJEET S

2021年4月25日

Nice

創建者 Nurlan A A

2020年7月10日

good

創建者 Shubham m

2020年5月4日

GOOD

創建者 dr. A K

2017年1月5日

best

創建者 Gursharan S

2019年3月11日

goo

創建者 Bragadeesh

2016年10月9日

Its

創建者 Maisa T S M A

2020年8月22日

ok

創建者 Ashwini D

2017年1月6日

Informative course on Pricing. Great professor and interesting content.

Content delivery was good. Additional references, case studies, journals, articles, and books to read on the topics, were very useful.

Quiz tests were not hard, but they gave fair understanding of topic.

Although some basic concepts weren't covered, the overall learning from the course are worth taking.

創建者 Saurabh M

2018年2月2日

I was also expecting contents on various pricing strategy chosen for different segment and different stages of product life-cycle. The current practices like lowest price everyday, skim pricing etc. should be included. The overall content is good, but as pricing is currently one of the most complicated subject, the expectation is very high.

創建者 synthia n

2018年11月17日

THis course is reallly good and explains the pricing concepts and the math behind it really well. You will gain valuable skills about how retailers price their products and services . I loved the part where i learnt about price anchoring & price decoy. I would recomend this course to anyone working in the retail industry

創建者 Luis S

2016年9月29日

Great course! I would add some business cases to complement the learning. Would have been nice to have a brief video on ethics about pricing. I think the course focused a lot in how to get the most profit from a product/service, which I believe if it's considered alone, I might be a bit unethical.

創建者 Maxime V

2016年5月4日

The course is interesting, the professor is very clear and easily understandable. All the concepts are well presented and structured.

However the content relies too much on only simplistic examples to illustrate the concepts. I would have liked more hands-on assignments.

創建者 Sagar L

2020年4月12日

The course is really nice for anyone who is new to Pricing strategy. Although the videos are pretty elementary but the reading material provided is quite enriching. I'd recommend this to anyone who wants to understand Pricing strategy from scratch

創建者 Christopher N

2021年6月16日

The course is good for people without any knoweldge about pricing. However, you can always learn something new so that for sure even more experienced persons learn something. The theory is explained well and supported with good examples.

創建者 Oliver B

2018年10月4日

Very fine course with good videos and explanations of the basics of Pricing. The articles were relevant but many of them rather old and could do with an update. All in all a recommendable course!

創建者 Andres C

2019年9月6日

Good and comprehensive general course about pricing, that covers all the basics that everyone should know about this matter. Not as deep as expected but it has very good materials. Thanks!

創建者 Tannu P

2021年12月29日

It's not easy for a non-commerce background person to understand the terminolgies and how the tallies work. The videos ignore this fact. Otherwise it's informative if understood properly.

創建者 Ekaterina R

2018年4月11日

Great teacher, very interesting content, nice examples, good tasks. Some tasks were a bit complicated to solve, but the most of them were ok. I am satisfied with this course

創建者 Agustin C

2020年4月23日

Very good, perhaps since I already have my MBA some of the first lessons were extremely simple for me but the course is interesting and very well explained.

創建者 RAMIRO E S T

2017年12月3日

You can learn the concepts of pricing and ho to apply it to several industries and markets, also it gives you a wider view of how to make pricing right.

創建者 Eileen O

2016年5月4日

The lessons are valuable. My issue is that when I passed the quiz, I was unsure which 2 I got wrong and wanted to know for my own information.

Thank you

創建者 Cullen T

2019年12月4日

Some of the content wasn't accessible, and sometimes the music over the talking made the discussion hard to hear, but otherwise a great course