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學生對 IE商学院 提供的 定价策略 的評價和反饋

936 個評分


Pricing is one of the most important but least understood marketing decisions. Learn and practice concepts, techniques, and get to grips with the latest thinking on assessing and formulating pricing strategies. Analyze how firms attempt to capture value, as well as profits, in the revenues they earn. After this course, you will be able to contribute to the process of formulating pricing strategies for your own products and services, or those of your firm. This course has an additional focus on pricing dynamics and the reaction to and by competitors, taking a highly pragmatic approach and one that is directly applicable to your day-to-day professional life. Martin Boehm - IE Professor and Dean of the Business School with over 10 years experience - will guide you through four modules. We begin with the importance of pricing and how it ultimately can affect the bottom line. Then, we move on to methods to help you decide what is the optimal price for your product; and then price discrimination - should all your products follow the same pricing strategy or should you differentiate depending on the customer segment? Finally, we look at pricing psychology and how you can manipulate customers in order to drive the highest possible price for your product....




Although they are harder concepts and more practices to remember, it was a very insightful course! I truly enjoyed the additional readings to elaborate on the lectures. Thank you very much, IE!



I had always been afraid of Pricing and any other subject that required some mathematical skills. But this course was so helpful in both educating me and boosting my self-confidence in Pricing.


51 - 定价策略 的 75 個評論(共 207 個)

創建者 Luis A D d F


Great course, covers the main topics about pricing and even have some part on customer psychology. Very complete and great!

創建者 Tim H P


I really enjoyed this course. Many thanks to Prof. Boehm for providing interesting insights into different pricing topics.

創建者 Gabriel O C


Amazing course! Simple and very powerful. I learned a lot of useful tools and things I've never thought about pricing !

創建者 Kiran M


Excellent course on Pricing. Highly recommended to anyone who wants to learn the basics and intermediaries of Pricing!

創建者 Nakul S


A very good course to understand how MNCs price their products and the thought process behind the pricing decisions.

創建者 Prabhav M


Effective course to learn and apply pricing techniques by solving numerical based problems and data centric approach

創建者 Edwin D


Recomendado 100% aporta herramientas de gran valor para emplear estrategias efectivas en el proceso de marketing.

創建者 Ricardo D R R


Excellent! Explains very well the topics in a dynamic way.

Excelente! Explica muito bem os tópicos e é dinâmico.

創建者 김태엽


Good lecture.

Organized, well summarized, and the video surely explains well the concepts of the pricing strategy.

創建者 César G


Creo que contempla todos los temas, un poco de economía, estadística y varios libros interesantes. Lo recomiendo

創建者 Ujjwal A


One of the best courses to understand the basics of Pricing and the factors influencing the pricing methodology

創建者 Santiago L T


I loved this course, and how pricing can be studied from market research and numbers and also from psychology!

創建者 Łukasz C


Really good, essential course in the field with great lecturer and many helpful resources.

Highly recommended!

創建者 Alejandra T V


I now feel capable of setting prices for my future business and/or at a marketing management job. Thank you!



Excellent Course with lots of insights on Pricing, Demand, Economics, and insights of consumers' demand.

創建者 Gyula W


Great course, provide you with broad knowledge and great introduction to pricing for any entrepreneur.

創建者 Anna K T


Highly informative and had great examples! It's easy to understand and the topics are very engaging.

創建者 Raymond C


Very challenging and informative. Thankful to be a part of this online course. Thank you, Mr. Boehm.

創建者 Nicolas M


I really enjoyed following this course mixing theory, practice and insights for field professionals.



The course give the idea how to prize optimally with the given reseach data for different prices.

創建者 Dylan M


This course offered a lot of practical information that I plan to immediately apply in my job.

創建者 Devadarsan P S


Really engaging course. Discusses strategies that you can directly implement in business.

創建者 Ashi


The course was well curated and delivered. Lots of real life examples also discussed.

創建者 Jacques K H


I loved. Thank you very much for the course and for making me a better professional.

創建者 Mukesh K B


It was good course and has given me immense knowledge and new way to look pricing.