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返回到 消费者神经科学与神经营销学导论

學生對 哥本哈根商学院 提供的 消费者神经科学与神经营销学导论 的評價和反饋

4.7
2,516 個評分
667 條評論

課程概述

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business....

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PL
2020年6月23日

This was truly a deep and research-oriented course. This helped me in getting ahead with so much knowledge and skills. Thank you, CBS for coming up with something so creative and innovative like this!

AM
2020年7月15日

Thoroughly enjoyed the course. A total new dimension for me, as far as marketing in concerned. Very well organized and demonstrated by the Instructor. The reference will help me in further studies.

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151 - 消费者神经科学与神经营销学导论 的 175 個評論(共 661 個)

創建者 Claudia L

2020年5月18日

It gives you the fundamental basis to start exploring this interesting world. There aren't many courses which are entirely about this subject and this so worth it.

創建者 Rute G

2020年2月2日

Great course for beginners in the study of neuromarketing!

Very complete videos with an appropriate language. I would recommend to everyone interested in this area.

創建者 XIALIN F

2019年5月24日

Thank you so much for the class. I never know I love this course until I meet it. And I want to study and investing in this study. this is very interesting for me.

創建者 Ashish G

2018年12月26日

Excellent course materials and trainers. Sometime videos feels a bit boring but that's fine. I have learned really amazing things that I was never aware before.

創建者 Jeanine

2017年10月2日

Excellent content for neuromarketing students. Practical examples, solid background and very clear structure organizing the course.

I absolutely recommend it!!!

創建者 Alice L

2020年7月20日

This course is really helpful as an introduction to those who are new to Consumer Neuroscience and Neuromarketing, and it is a very interesting course as well!

創建者 Holly F

2017年3月25日

I really enjoyed this course! I really liked the video of the instructor taking apart the model brain and pointing out the different parts and their functions.

創建者 MIGUEL C

2019年12月20日

This introductory course is deep enough to gain a clear understanding of the relationship between stimuli, neuroactivity, and behavior. I highly recommend it.

創建者 Robert K

2017年6月14日

Very good intro to neuromarketing. By including different subject matter experts from around the world, it really added to the understanding of the concepts.

創建者 Sylvianne M R

2020年6月17日

I love it! It gave me a completely different view of consumer's behavior and how neuroscience investigation can help marketers to better understand insights.

創建者 Getentey

2020年5月8日

This is the introduction of a new concept for me. For farther cognitive neuroscience study, the course will be more helpful. Thanks for the excellent course.

創建者 Shevangi S

2020年6月29日

This was an excellent course with apt reading information. Really interesting and helped me understand marketing from a completely scientific point of view.

創建者 Rohith K R

2020年4月13日

Explains from a generic perspective but topics are deep enough that a very fundamental understanding is provided. Very good content design and presentation

創建者 Marica D

2020年9月2日

Very useful to start to understand what neuroscience and neuromarketing are about, where are they applied and what to do to start to enter in this field.

創建者 Fabio Z

2021年3月14日

A good course for beginners and advanced students of neuromarketing. Can be studied in surface as well as in depth according to your style. Recommended!

創建者 Arusa S

2020年3月31日

The instructor explained the concepts with simple words and a lot of case studies that normal people can relate to. Enjoyable and easy to follow course.

創建者 Karina B

2020年3月30日

It was an unexpectedly to see that it is a hi-ended quality course, which has a lot of good materials to start with if you are out of this field at all.

創建者 JONATHAN A S Z

2020年10月14日

Un curso que me enseño y entregó mucha información valiosa respecto a cómo las personas se relacionan con las marcas a nivel consciente e inconsciente.

創建者 Franco R B

2020年9月12日

Great course! Is so clear and easy to understand, mainly for people looking forward to study a related career or simply combine it with your daily job.

創建者 Camelia E A

2020年4月11日

Thank you very much. A very insightful and resourceful course. It was not difficult to keep pace with despite my not being too familiar with the topic!

創建者 Hans O O

2019年8月14日

Muchas gracias por estructurar un curso con Pedagogía fácil de estudiar y con alto contenido profesional, mis felicitaciones al Dr. Thomas Zöega Ramsey

創建者 Joseline G

2020年9月24日

Me encanto este curso!!

Me parece que la información es muy clara, los ejemplos y las pláticas con los expertos son muy enriquecedores. Aprendí mucho.

創建者 varun

2017年10月22日

The course really did get me to understand the behavior part of a purchase and a;so what actually goes at the back of the head.Very informational.

創建者 Sharon D

2017年5月26日

I loved the course! I think interviews should be a little shorter or at least a bit more dinamic. The tests at the end of each week are very easy.

創建者 Ngapoko T

2020年6月16日

Learnt so much over the time of this course. Learnt and understood why and how how brain works when purchasing things that sometimes we dont need