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返回到 消费者神经科学与神经营销学导论

學生對 哥本哈根商学院 提供的 消费者神经科学与神经营销学导论 的評價和反饋

4.7
2,704 個評分

課程概述

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business....

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PL

2020年6月23日

This was truly a deep and research-oriented course. This helped me in getting ahead with so much knowledge and skills. Thank you, CBS for coming up with something so creative and innovative like this!

JF

2021年2月28日

Enjoyed the challenge [some of it ethical] and the new learning.

Well devised course with interviews from the 'field' to give the real world applications.

Thank you for your work Thomas & CBS

篩選依據:

126 - 消费者神经科学与神经营销学导论 的 150 個評論(共 719 個)

創建者 Patricia S

2019年8月5日

Very insightful. Short, concise but very rich in content. Appreciated the explicit focus on commercial applicability without letting the academic side suffering. If I had one improvement wish, it would be reviewing the tr

創建者 Valeria J G

2020年11月2日

I found this course very interesting, with new topics regarding Marketing and neuroscience. It's really helpful, all the examples with the customers and the scientific part for complementing the sociology of the topics.

創建者 Magdaline N

2020年11月8日

This was a nice introduction. I would have loved to learn more of how to implement the various studies posed here, in my business. the content here was a nice start to my understanding of my customers behaviors though.

創建者 Денис К

2019年2月16日

It is great course for those who would like to expand their knowledge in marketing and get some new ideas about future of marketing research. Also good for those who are thinking of starting career in neuromarketing.

創建者 MRITUNJAI S

2020年4月23日

its good and well taught by the faculty, it develop various new concepts which are interrelated with medicinal and marketing subjects. i would like these types of courses further for enhancing my knowledge. Thanks

創建者 Beyza A

2020年10月31日

This was really good experience for who interested in consumer neuroscience. If you wonder how brain works in marketing how human's made decision you join this course :) Thank you all of this course Thomas Ramsoy

創建者 Mukul B

2020年5月11日

Excellent course....Goes beyond the rationale of rational mind and exposes us to truth behind human decision making process. Would like have little advance course on this to cement my knowledge of neuromarketing.

創建者 Siddhant M V

2020年4月16日

It's a very useful and interesting course and the information shared in this course is about Neuro Science and about Sensory Marketing and also things are shared about People's Emotions,Feelings,Liking and Wants.

創建者 Däni L

2019年11月19日

Great course. As a marketing professional one needs to look into the core essence of marketing. The journey in this area certainly continues. Dr. Ramsoy has awakened my apetit to dive more deeper in this topic.

創建者 Fidel C

2020年7月21日

Pretty well structured, powerful concepts and ideas to go deep on Neuromarketing field. I strongly recommend it to those professional who want to understand the basis and general framework of Neuromarketing.

創建者 AM

2017年5月2日

Great Course - just one of the elements, the interview with the gentleman from Loews Innovation Labs was pretty lame. I don't think he had much content to share, and he sounded as if he's arrived in life!

創建者 MARISOL V G

2020年6月7日

This course allowed me to know and implement the techniques related to neuromarketing. I liked th relationship and the studies that are currently being carried out and discrepancies that can be found.

創建者 rjra4

2021年2月14日

Un curso con excelente contenido tanto visual y articulos cientificos muy interesantes.. tanto fue el impacto a nivel personal que me motivo a optar en el corto plazo en un master en Neuromarketing..

創建者 Andrea M M

2020年11月23日

El curso me pareció muy interesante y lleno de conocimientos acerca de neurociencias, estoy muy contesta de haberlo concluido, me quedo con demasiados aprendizajes, superando mis expectativas.

創建者 Tan K M

2020年7月5日

Great course on this emerging technology on the areas of the brain and decision making process , would be good if there is a summary of these long interviews instead, and more interactive work

創建者 Mohit P

2018年7月15日

Great course if you are a beginner in the domain of neuromarketing. Explained in a very simple language. Will definitely recommend it to anyone who wants to start learning about neuromarketing

創建者 Sofía V d l T A L

2020年10月18日

This was an excellent course! Now I'm able to understand more deeply the concept of Neuromarketing and apply it on my everyday life. I think this is an excellent course for beginners as well!

創建者 Dominic F

2021年3月31日

Very insightful course on the fundamentals of Neuromarketing and Neuroscience. Excellent presentations and concise learning opportunities for practical knowledge and useful implementation.

創建者 Sriram A P

2019年11月22日

Very interesting and detailed study of consumer behavior. The concepts were understandable and many new things, methods and concepts were explained in this course. It was really helpful.

創建者 Samuel B

2020年5月26日

It was a great course, with a lot of relevant information that met my expectations. Thank you very much, Coursera, Dr. Ramsoy, his colleagues, and CBS, for this small, but awesome ride.

創建者 Simone F

2021年11月1日

Sold as "beginner level" but the course offer a very good knows and skills with very attention in all the areas of the course, from ethic criterias to neuroscinse references. Awsome!

創建者 Marco M

2019年2月25日

Excelente curso. Me encantó todo el material al que pude tener acceso. Lo recomiendo ampliamente ya que es un tema sumamente actual e importante para los profesionales del Marketing.

創建者 Margarida A

2017年9月10日

Good coverage of the different areas and state of the art of neuroscience. Great examples and presentation of studies allow students to link to scientific concepts to daily pratice.

創建者 Óscar L R F

2019年6月28日

Balanceado y completo. Mi objetivo era lograr un entendimiento básico alrededor del tema de neuromercadeo y lo logré. Recomiendo este curso para quien tenga un objetivo similar.

創建者 Ana G F M

2017年5月8日

The best experience of my life was the opportunity to enjoy this course. Was a lot of information that I'll pass to my studies and finish my undergraduate thesis. Thank you all.