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返回到 消费者神经科学与神经营销学导论

學生對 哥本哈根商学院 提供的 消费者神经科学与神经营销学导论 的評價和反饋

4.7
2,507 個評分
667 條評論

課程概述

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business....

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PL
2020年6月23日

This was truly a deep and research-oriented course. This helped me in getting ahead with so much knowledge and skills. Thank you, CBS for coming up with something so creative and innovative like this!

JF
2021年2月28日

Enjoyed the challenge [some of it ethical] and the new learning.\n\nWell devised course with interviews from the 'field' to give the real world applications.\n\nThank you for your work Thomas & CBS

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201 - 消费者神经科学与神经营销学导论 的 225 個評論(共 660 個)

創建者 Fahd Y

2019年2月9日

Best intro course there is to this very niche, but powerful field on neuromarketing

-Sincerely a cognitive neuroscience researcher

創建者 Sunanda B

2020年1月9日

Very well explained. The reading material is absolutely insightful. Interviews make it best bridge from books to the real world.

創建者 Eric Q

2020年6月8日

i learned everything i expected and more. this is a new field for me so i am very satisfied with the amount i have learned here

創建者 Sabhyatha B

2020年1月17日

Loved the course. Thanks to all the Professors and Coursera for providing me this opportunity to learn and enhance my knowledge

創建者 Javier D

2017年7月12日

Muy claro y con material innovador. Además es una muestra actualizada y real sobre las Neurociencias y aplicación al Marketing.

創建者 bidar c

2020年9月16日

une des meilleurs formations , il m'a ouvert les yeux sur plusieurs concepts avec une méthodes détaillée et bien expliquée .

創建者 Bronwyn

2020年2月26日

Really interesting course. A bit dated but overall a fantastic eye opener on how to look at consumer behaviour differently.

創建者 Andres A

2019年2月6日

Very good introduction to Neuromarketing. No buzz, just serious stuff. Key people appear along the course. Congrats Thomas!

創建者 Elaine T

2018年9月27日

Very well presented and easy to learn. I hope to learn more about practical use of neuroscience in marketing in the future!

創建者 Nuno M M

2016年10月16日

Great way to start to know a bit about Consumer Neuroscience and Neuromarketing! Interesting readings, studys and lectures.

創建者 Shaurya s

2020年7月3日

A great course and an amazing faculty. Gained a lot of insight towards consumer neuroscience and neuromarketing. thank you

創建者 Sonja S

2016年12月27日

Great course. Well structured, easy to follow and to understand. Please offer more about applied Neuromarketing like this.

創建者 MARIANA P

2021年10月3日

He entendido de manera muy explicita cada concepto dado y puesto en practica al momento de realizar las diferentes tareas

創建者 SAMRAT M

2020年6月8日

Great learning. The insights, interviews and case studies were really practically put forward. Very well balanced course.

創建者 Deepak K

2017年8月28日

One of the best courses I have ever seen. This is really a value addition. Awaiting the next level of the same course.

創建者 Liz O

2021年12月5日

Great course, content and instructions. Love the amount of materials that are available. Highly recommend the course !

創建者 Chiara B

2021年4月7日

Very informative, useful and practical. It relates to practice as well as academic research. I definitely recommend it

創建者 An S

2020年9月27日

Excellent introduction to the basics of consumer neuroscience! Especially appreciated the extensive selected readings.

創建者 KARAN N R

2018年7月25日

Amazing Insights by Prof. Ramsoy! I highly recommend all the students to pursue this course and enrich the learnings.

創建者 Meritxell P J

2017年9月20日

I really liked it! There is a big part of Neuro, not just Marketing which was lovely! I really enjoyed it, thank you!

創建者 Yuri K

2016年10月24日

It's the future of the marketing foundation. This course makes soft introduction with science-based approach. Thanks!

創建者 MAURICIO G D S

2017年1月5日

Very good insights. Awesome paperwork materials and excellent videos! It makes a great introduction to the subjects!

創建者 Jose F A O

2016年12月4日

FUE UN CURSO BASTANTE INTERESANTE Y MUY CLARO, ME AGRADO MUCHO SI VOLVERIA A TOMAR UN CURSO MAS DE ESTA UNIVERSIDAD.

創建者 Jagdish N

2020年4月24日

its always better to learn the Second side of the coin when you are speaking to your customer .

Amazing Insights and

創建者 Fabiano A

2018年8月15日

Nowdays I Work with retail systems and the course came along with my expectations, I highly recommend this course.