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返回到 消费者神经科学与神经营销学导论

學生對 哥本哈根商学院 提供的 消费者神经科学与神经营销学导论 的評價和反饋

4.7
2,700 個評分

課程概述

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business....

熱門審閱

PL

2020年6月23日

This was truly a deep and research-oriented course. This helped me in getting ahead with so much knowledge and skills. Thank you, CBS for coming up with something so creative and innovative like this!

AM

2020年7月15日

Thoroughly enjoyed the course. A total new dimension for me, as far as marketing in concerned. Very well organized and demonstrated by the Instructor. The reference will help me in further studies.

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201 - 消费者神经科学与神经营销学导论 的 225 個評論(共 719 個)

創建者 Kayra C

2017年8月5日

Great! it was perfect for me. many really interesting videos and reading materials to fully understand what neuromarketing is all about.

創建者 Andrea B

2020年9月10日

Interesting and complete course; i really recommend to all the people that are interest to start to understand the Neuromarketing world.

創建者 Kjell G

2016年11月30日

I had just sent a very positive review. I like to add that the discussion on ethics and laws after the course was finished were great.

創建者 Froni H

2019年3月19日

Excelente curso para estudiantes que están empezando a incursionar en este tema. La explicación de todos los temas es bastante clara.

創建者 Hamid S

2017年5月28日

Thank you very much. A great course. Wish you would also provide a full specialization program related to Neuro Marketing Management.

創建者 Elena S

2020年7月16日

Than you for such a comprehensive and easy to understand course! Clearly gives you an idea what neuroscience and neuromarketing are.

創建者 Ana Q

2018年3月25日

It was a very interesting course, where I learned a lot of new things and I still want to learn more about it. Thank You very much!!

創建者 Roberto G

2022年4月19日

Excelente curso!!!

apremder en la forma correcta ccomo el neuromarketing se apodera de la toma de desicion de compra del consumidor.

創建者 Supratim B

2019年3月9日

A very good course! The study materials provided were excellent. Recommended if you want to have an introduction to neuromarketing.

創建者 Ashish K

2018年4月7日

This is a brilliant course for the beginners. Gives a lot of insights and the best part is, you can complete it in just five weeks.

創建者 Elena G Á

2017年6月27日

Highly recommended. Very interesting and enjoyable. You would get the basic notions about neuromarketing and consumer neuroscience

創建者 Daniel M

2021年6月9日

T​his is an incredible course, full of knowledge and the professor is a really nice teacher, he domains perfectly all the topics.

創建者 Laura R G

2020年8月26日

The selection of the reading material is excellent and so are the videos, I just wish the couse were updated with newer material.

創建者 sara f

2020年6月26日

Very good course. I found it very intersting and stimulating thanks to all the practice example it gives to understand the topic.

創建者 Fahd Y

2019年2月9日

Best intro course there is to this very niche, but powerful field on neuromarketing

-Sincerely a cognitive neuroscience researcher

創建者 shubham d

2022年3月21日

I would highly recommend this course to every Brand marketer, Digital marketer and all the consumer/customer interfacing folks .

創建者 Sunanda B

2020年1月9日

Very well explained. The reading material is absolutely insightful. Interviews make it best bridge from books to the real world.

創建者 Eric Q

2020年6月8日

i learned everything i expected and more. this is a new field for me so i am very satisfied with the amount i have learned here

創建者 Sabhyatha B

2020年1月17日

Loved the course. Thanks to all the Professors and Coursera for providing me this opportunity to learn and enhance my knowledge

創建者 Javier D

2017年7月12日

Muy claro y con material innovador. Además es una muestra actualizada y real sobre las Neurociencias y aplicación al Marketing.

創建者 Alfred L M

2022年7月5日

The course is a no-nonsense program that allows the participants to immerse in the extensive studies conducted on the subject.

創建者 Ana C P N

2022年5月19日

Excelente curso, las lecciones muy claras y las entrevistas maravillosas, todos los entrevistados con muchísima experiencia.

創建者 bidar c

2020年9月16日

une des meilleurs formations , il m'a ouvert les yeux sur plusieurs concepts avec une méthodes détaillée et bien expliquée .

創建者 Bronwyn

2020年2月26日

Really interesting course. A bit dated but overall a fantastic eye opener on how to look at consumer behaviour differently.

創建者 Andres A

2019年2月6日

Very good introduction to Neuromarketing. No buzz, just serious stuff. Key people appear along the course. Congrats Thomas!