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返回到 消费者神经科学与神经营销学导论

學生對 哥本哈根商学院 提供的 消费者神经科学与神经营销学导论 的評價和反饋

4.7
2,516 個評分
667 條評論

課程概述

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business....

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PL
2020年6月23日

This was truly a deep and research-oriented course. This helped me in getting ahead with so much knowledge and skills. Thank you, CBS for coming up with something so creative and innovative like this!

AM
2020年7月15日

Thoroughly enjoyed the course. A total new dimension for me, as far as marketing in concerned. Very well organized and demonstrated by the Instructor. The reference will help me in further studies.

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176 - 消费者神经科学与神经营销学导论 的 200 個評論(共 661 個)

創建者 Sarah C

2020年9月1日

Really interesting course, learned a lot about how we make choices, that I can use in the workplace as a Marketing Manager. Took a lot of notes!

創建者 Alexandra T

2019年11月30日

Really informative, I found it really interesting as I took Clinical Neuroscience at uni and this applies nicely to my current job in marketing.

創建者 Aileen V

2020年7月18日

Muy interesante, útil y definitivamente me llevo muchos conocimientos y aprendizaje que estoy segura que podré poner en práctica en mi carrera.

創建者 Dia P

2020年5月18日

I had a great time during this course! It was a great learning experience. It deepened my interest in the field of consumer behavior for sure.

創建者 Gerardo B R

2020年4月28日

The course was very insightful, well paced, great instructor, very graphical examples and real live feedback throughout the various interviews

創建者 Muhammad B

2020年7月4日

For anyone really interested, do not miss the readings. Read everything that is provided, it's a must for getting the most out of this course

創建者 Priscila T

2022年1月20日

Curso excelente, além de explicar conceitos, nos traz exemplos de experimentos e entrevistas. Aprendi e absorvi muita coisa importante aqui.

創建者 Miguel A M

2020年10月1日

Great class, I would like it to have a harder method of grading at the end. but it was a great introduction to Neuromarketing, very helpful

創建者 Giorgia B

2019年3月5日

I loved it. It's full of new information and subject to study further. Personally I would have added even more case studies to the lessons,

創建者 Cecil V

2021年3月1日

I loved everything about this course. Great Prof, great material, great learning pace. I am excited to take another neuromarketing course!

創建者 Vedha B

2020年10月1日

This course seemed a bit difficult initially but was made simple and interesting with all the lecture videos, case studies and interviews.

創建者 aish

2020年6月10日

A wonderful course for with very informative interview sessions of business leaders and researchers.

My first step towards neuromarketing.

創建者 Mikael A

2016年11月5日

Finally a course on the subject, good insights and format with short videos on theory mixed with interviews with experts within the field.

創建者 Kayra C T

2017年8月5日

Great! it was perfect for me. many really interesting videos and reading materials to fully understand what neuromarketing is all about.

創建者 Andrea B

2020年9月10日

Interesting and complete course; i really recommend to all the people that are interest to start to understand the Neuromarketing world.

創建者 Kjell G

2016年11月30日

I had just sent a very positive review. I like to add that the discussion on ethics and laws after the course was finished were great.

創建者 Froni H

2019年3月19日

Excelente curso para estudiantes que están empezando a incursionar en este tema. La explicación de todos los temas es bastante clara.

創建者 Hamid S

2017年5月28日

Thank you very much. A great course. Wish you would also provide a full specialization program related to Neuro Marketing Management.

創建者 Elena S

2020年7月16日

Than you for such a comprehensive and easy to understand course! Clearly gives you an idea what neuroscience and neuromarketing are.

創建者 Ana Q

2018年3月25日

It was a very interesting course, where I learned a lot of new things and I still want to learn more about it. Thank You very much!!

創建者 Supratim B

2019年3月9日

A very good course! The study materials provided were excellent. Recommended if you want to have an introduction to neuromarketing.

創建者 Ashish K

2018年4月7日

This is a brilliant course for the beginners. Gives a lot of insights and the best part is, you can complete it in just five weeks.

創建者 Elena G Á

2017年6月27日

Highly recommended. Very interesting and enjoyable. You would get the basic notions about neuromarketing and consumer neuroscience

創建者 Daniel M

2021年6月9日

T​his is an incredible course, full of knowledge and the professor is a really nice teacher, he domains perfectly all the topics.

創建者 Laura R G

2020年8月26日

The selection of the reading material is excellent and so are the videos, I just wish the couse were updated with newer material.