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返回到 消费者神经科学与神经营销学导论

學生對 哥本哈根商学院 提供的 消费者神经科学与神经营销学导论 的評價和反饋

4.7
2,517 個評分
667 條評論

課程概述

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business....

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PL
2020年6月23日

This was truly a deep and research-oriented course. This helped me in getting ahead with so much knowledge and skills. Thank you, CBS for coming up with something so creative and innovative like this!

JF
2021年2月28日

Enjoyed the challenge [some of it ethical] and the new learning.\n\nWell devised course with interviews from the 'field' to give the real world applications.\n\nThank you for your work Thomas & CBS

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226 - 消费者神经科学与神经营销学导论 的 250 個評論(共 662 個)

創建者 Fabiano A

2018年8月15日

Nowdays I Work with retail systems and the course came along with my expectations, I highly recommend this course.

創建者 Génesis M

2021年7月17日

U​n curso extraordinario, sin duda la mejor decision de este mes fue aprender un poco mas sobre el Neuromarketing

創建者 Robbie M

2020年6月2日

Interesting, well tailored for beginners and very informative. A great start for anyone interested in the field.

創建者 Ulises C Á

2019年2月13日

This course is a very interesting way to introduce in the Neuroscience and Neuromarketing field, very recomended.

創建者 TAMIRALECH M A

2018年12月23日

the most interesting online course i ever learned!

excellent real-life examples, great topics and very interesting

創建者 Ernesto C M

2020年1月15日

Excelente course. Its been an honor tu attend such a prestigious academic standard. Thank you for the oppotunity

創建者 Sundaram J

2018年8月29日

An extremely useful course for both beginners and professionals in marketing to know the future of this industry

創建者 Sarychev A

2017年5月24日

It is a very informative and essential course of Neuroscience and Neuromarketing including precious interviews o

創建者 Lorena S D

2020年6月11日

Very complete, specific and a lot of papers that complement the videos. I reccomend this cours with close eyes.

創建者 Yevhen S

2019年2月4日

I use neuromarketing in my work. After thise course I want to work with prof. Ramsoy. He have a brilliant mind!

創建者 Ирина Ш

2017年2月28日

A good course on the basics of neuromarketing, but the tests are very simple. Thank you very much for your work

創建者 Sepide M

2021年7月4日

It is an amazing course who wants to know consumer behavior by neuroscience.thanks to provided this situation.

創建者 Maitreyee G

2020年7月22日

Great learning and inclusion of the interviews with some top researchers of Neuroscience is an add on benefit.

創建者 Luis M V A

2016年11月16日

Changed my understanding and panorama of marketing as it is, should be a must for every marketer in the world.

創建者 Julie R

2017年7月12日

Very insightful course. The videos are a summary of the readings and the case studies are really fascinating.

創建者 Kika B

2019年12月20日

I found this course very enlightening. The lectures were very engaging and the interviews quite interesting.

創建者 Luciana d C I

2020年2月5日

Muito bom! Bem didático e me proporcionou conhecer sobre esta área ainda engatinhando no Brasil, obrigada!

創建者 Juan L V A

2020年8月18日

Great course as introduction for neuroscience, it gives me an incredible knowledge of how the brain works

創建者 Barbara G

2018年5月29日

An excellent course. I learned a lot, it was clear and fun. Loved the interviews. I totally recommend it.

創建者 Pillearachchige Y O P

2021年1月1日

I thoroughly enjoyed this course material and content. It was well organized, interesting, and engaging.

創建者 Jarod L

2017年9月11日

It provide a great new insight to understand human behavior and a must go through course for marketeers.

創建者 Barbara P

2017年9月11日

This is a very interesting and useful course. I really enjoyed it and I do recommend it for everyone! :)

創建者 Yina T

2017年9月2日

Very informative! Great to build up on more neuro-psych related knowledge. Cant wait for the next level.

創建者 Ngutor i

2020年11月5日

Lovely course. Learnt a lot about why we act and why certain things we deem irrelevant are shown to us.

創建者 Sreshtha C

2019年7月30日

Such a resourceful course taught me so much more and helped me understand a new dimension to marketing.