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返回到 消费者神经科学与神经营销学导论

學生對 哥本哈根商学院 提供的 消费者神经科学与神经营销学导论 的評價和反饋

4.7
2,507 個評分
667 條評論

課程概述

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business....

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PL
2020年6月23日

This was truly a deep and research-oriented course. This helped me in getting ahead with so much knowledge and skills. Thank you, CBS for coming up with something so creative and innovative like this!

JF
2021年2月28日

Enjoyed the challenge [some of it ethical] and the new learning.\n\nWell devised course with interviews from the 'field' to give the real world applications.\n\nThank you for your work Thomas & CBS

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51 - 消费者神经科学与神经营销学导论 的 75 個評論(共 660 個)

創建者 Mahesh R K

2021年10月25日

Thank you Prof. Thomas Zoëga Ramsøy, PhD

For opening my eyes to new world of my brain. For those who want to know the reason you like to buy, and how ads attract your attention and change your prefference, you may take this course.

Also for those who keep forgetting something as soon as you leave your rooms, hope this course you will find the answer.

創建者 Andreas K

2020年5月24日

This course is ideal to introduce the basics of consumer neuroscience and neuromarketing to people who inted to pursue career within this domain. It provides both theoretical background but also this is accompanied with specific examples to give a more comprehensive view on each subject. I would reccomend it as a solid start within this field.

創建者 Siya A

2020年4月23日

Absolutely loved the content of this course! It's really up to you how deep you'd like to get into the readings - you can easily get through the quizzes just by listening to the lecture videos, however, the readings really provide an in-depth view of the questions that arise from the lectures. Would recommend and thoroughly enjoyed this course!

創建者 AYESHA T

2016年10月16日

Neuroscience is totally new to me.After completion of this course I have been explored to a new world of marketing with a frame of neuro science.No doubt,it is going to drive marketing world to a spectacular destination where I think it helps in product development and diversification to cater humans' need at a minute level.

Good luck Ramsoy....

創建者 Gamze N Z

2020年8月2日

it was definitely an exceptional course and I m beyond glad that I took this course and had the chance to finish it since I have been curious about the topic for many years and was eager to get my foot in the field. Now I know where to start and where to go but especially who to follow so, thanks to Thomas Zoëga Ramsøy and the great guests.

創建者 Ana P

2018年9月15日

Fue un buen curso, lo recomiendo para cualquier persona que tenga por lo menos conocimientos básicos de psicología, psicofisiología o neurología general, ya que muchos de los terminos utilizados estan basados en las anteriores mencionadas, sin embargo, la pedagogía es lo suficientemente buena para que cualquier persona lo pueda aprender.

創建者 BHUVAN R

2020年8月16日

This course provides a unique perspective of marketing and the layout and design of the course are excellent. The content is pleasantly organized and comprehensible. Anyone with basic academic knowledge and find interests in learning neuromarketing and neuroscience basics can pursue this course as a good start in these fields of study.

創建者 Srinivas R B

2021年7月18日

The concept of Neuromarketing has been covered in the best possible ways. The Neuromarketing reading materials contains specific details and references of different cases and situations which will be useful for a long time in my career. I'm glad that I have done this course and I'll recommend this to every MBA student whom I know .

創建者 Chantezette d W

2020年6月19日

Information is presented clear, concise and in a way that makes sense to a beginner in the field. The reading work is very detailed. The videos are presented very professionally with visual aid and case references that really bring the information to life, and make it sink in.

Overall, absolutely brilliant and highly recommendable!

創建者 Sebastián R

2021年1月8日

I was impressed and challenged about this course. It has a great approach to a a lot of information & papers than other courses didn´t offer.

Also I want to say that the platform itself, with the transcription, the possibility to take notes is a great widget it´s i´m sayin ok.

Thanks for make available this information!

Sebastian

創建者 Jorge I M

2019年5月10日

Excellent introduction to Neuromarketing and inclusive of some advanced concepts, which makes it a great course for every marketing practitioner, from the novice to the advanced. Prof. Ramsoy is one of a handful masters in consumer neuroscience and it's great to see his model in context of business cases. Highly recommended!

創建者 Nicolás T

2018年6月2日

The course was great! I was really interested in neuromarketing and I was searching for an option that allow me to know the essentials of all the areas it covers. I learned a lot and I think that the methodology of it was very useful in order to learn progressively and increase my passion for Neuroscience & Neuromarketing.

創建者 Ayoub E

2020年6月5日

I learned so many things about customers behaviour and how can sounds, colours, and ads affect their choices, the course was so helpful and it opened me a door to make more searches about Neuromarketing and Neuromarketing. I highly recommend this amazing course, you will know how brands take control of your brain.

創建者 Karnika J

2020年5月19日

I am student of marketing and I am quite interested in the field of digital marketing, and other various technologies. But I never knew neurosciences can relate to marketing this much. It was really knowledgeable and fun for me studying this course. I think now I am quite interested in this field too. Thank you.

創建者 T.

2020年7月24日

I really appreciate the case studies. They help a lot with visualizing the application of neuroscience in marketing and business. After the course, I am more aware of the power that my subconscious has on me. Quite terrifying lol. I will be reading more about neuroscience and its everyday application as well!

創建者 Catherine G

2020年9月29日

Thomas, thank you so much for such an interesting, deeply thought-through, and engaging course! I learned a lot of new things and studied the marketing aspects I've never actually thought about before. I appreciate all the invaluable material that was provided by this course, and I enjoyed studying it a lot.

創建者 Luis H C P

2018年2月11日

The course is really excellent! It brings great concepts and explanations of a complex issue making it look easy. The presentation of various kinds of softwares and technological solutions is the high point of the course, besides of course provides videos of interviews with excellent researches in the field.

創建者 Shruti N

2020年6月11日

For a person who really wants to know about humans and their unconscious behavior though being conscious, this topic takes you into greater depths. As a student of HR Marketing, this course has helped me in knowing a new way of consumer survey as well as knowing of human psychology, brain and their motions.

創建者 Adriana L

2018年5月1日

This course is an excellent first "serious" approach to neuroscience! It's easy to follow, full of information, relevant data and studies support the theory presented and different inputs give us a comprehensive view of this field. I'd have enjoyed more "practical" examples on specific brands or industries.

創建者 Harmony B

2020年8月21日

I really enjoyed this course. I found it fascinating and the course has sparked my interest in the field even more.

I do believe the last section on ethics should be included in the tested material, especially since it seems of vital importance in this sector, especially moving forward. Thanks for reading.

創建者 David A Q A

2017年2月24日

Why do you like what you like? What do you drink pepsi when you'r blind to the brand, but you choose coca-cola you aren't brand blindness? Why do like something is not the same to want something? Why our emotions are so cognitive and our cognition is so emotional? You wanna know it. Just take this course.

創建者 Himadri

2018年4月19日

It has been a very informative course. It is a good beginning for someone who wants to learn about neuromarketing. Especially the interviews with people working in the field is a unique and very helpful initiative to provide us with a perspective on the practical outcomes in neuromarketing.

Thank you!

創建者 Vidisha M

2020年10月19日

That was a unique course and I love the study material provided and all the lessons. I think the field of consumer neuroscience has a lot of scope and this course might just be the first needed step to get to know more about it. Thank you to everyone who created and brought this course to Coursera.

創建者 Ram j

2018年4月7日

An eye opener and a learning experience. I want to do more course in the realm of neuro-marketing. This was a very good theoretical (80%) and practical (20%) piece. However, I want to do more of practical now. I mean more evaluation and exposure at deeper levels of implementation and case studies.

創建者 Marika C

2020年5月1日

This is a challenging but rewarding course. It is a brilliant and insightful. I am impressed with the content and the educational value I received from this course. There was so many interesting ideas, studies, and theories covered throughout the lectures. I'm so glad I signed-up for this course.