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學生對 伊利诺伊大学香槟分校 提供的 Developing a Winning Marketing Strategy 的評價和反饋

4.8
1,552 個評分

課程概述

In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a comprehensive understanding of buyer behavior to create value. You will learn the major elements of the marketing mix -- product policy, channels of distribution, communication, and pricing -- and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world. You will be able to: • Define marketing and describe how marketing creates value • Describe the elements of the marketing mix • Explain how these elements interact to create value for consumers • Use different analytical frameworks to examine how managers solve business problems • Evaluate brand extensions • Develop a marketing plan proposal This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

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TN

2021年8月1日

This course is very helpful and practical. thanks Mr. Hayden Noel, you are very cheerful and bring positive energy to everyone. The course was well prepared, complete and the lecture was excellent.

KF

2019年9月4日

Great course that is thorough in content. Only criticism is the quizzes seemed unnecessarily "tricky." If the quizzes leaned slightly more toward reinforcing course material would be ideal.

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151 - Developing a Winning Marketing Strategy 的 175 個評論(共 371 個)

創建者 Ryan W C

2019年10月7日

Informative. Well organized. Dedicated professor.

創建者 Rafiq A

2021年7月12日

Great insights and clear explanation. Keep it up.

創建者 Ian E

2020年6月8日

The videos were beyond helpful and very engaging!

創建者 Himanshu M

2020年2月14日

very good subject, professor is so much involved.

創建者 SHINDE P S

2020年9月26日

It's good platform for to learn about marketing.

創建者 Ibrahim A E

2020年4月12日

Perfect course, i get more data and its usefully

創建者 Akshay s c S

2019年12月13日

It was very helpful to know about the marketing.

創建者 Dharmesh K K

2021年3月31日

we should increase our skills through coursera.

創建者 Letícia M

2019年8月28日

Basic elements of Marketing are well explained!

創建者 ANIRUDDHA M K

2021年11月8日

Very practical conceptual learning. Thanks Sir

創建者 Anish R

2020年6月14日

It's been exceptionally helpful and informtive

創建者 Shafa M

2021年5月24日

You will not regret. Just enroll. Good luck💛

創建者 Anis C

2020年6月30日

Excellent course along with excellent lecture

創建者 Michelle J

2017年12月19日

Excellent and practical advice for marketing!

創建者 Rami a e h

2020年5月24日

Over my expectation one of best professor's

創建者 BALGOVIND P B N

2020年8月4日

Excellent course loved Prof. Noel's energy

創建者 Christopher G

2018年9月15日

Fantastic Professor, relevant discussions.

創建者 PRIYANSHI J

2020年5月14日

a very knowledgeable and helpful course!

創建者 Prof M J

2022年5月17日

very well organised and executed course

創建者 Alvin B

2020年10月27日

This course is great highly recommended

創建者 Zaur A

2020年5月26日

I got what i was expected and even more

創建者 Jieyun L

2020年9月28日

very comprehensive, though quite basic

創建者 DEEPIKA K

2021年10月31日

V​ERY HELPFUL SITE THANKS TO COURSERA

創建者 Maryam B M

2020年9月5日

Thanks Prof. Hayden. I learned a lot!

創建者 STEVAN S

2020年5月26日

It is the best online course to learn