In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a comprehensive understanding of buyer behavior to create value. You will learn the major elements of the marketing mix -- product policy, channels of distribution, communication, and pricing -- and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world.
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來自DEVELOPING A WINNING MARKETING STRATEGY的熱門評論
Marketing Management 1 is superp course...Most recommended for anyone who want to excel in the field of Marketing and business ,Haydon Noel is one of the best Mentor in the Business
Prof Heyden is very interesting insightful and engaging. The content is relevant and well prepared. Excellent course for marketing professionals and those interested in marketing.
Good material. Slides did not always align with what the professor says. And quiz concepts often test on things that are not evident on the slides, but rather something he said.
I had wonderful experience learning this course. Pro. Hayden Noel is just fantastic.His way of teaching is excellent. A lot of thanks for enlightening me Sir!!!!!!
關於 价值链管理 專項課程
The purpose of organizations is to produce and deliver goods and services of value to customers while generating a surplus for owners. Value chain management focuses on understanding what different customers value, measuring inputs and outputs to assess value, and generating higher value for customers and surpluses for organizations.