課程信息
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第 5 門課程(共 7 門)

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

完成時間大約為15 小時

建議:4 weeks of study, 6-8 hours/week...

英語(English)

字幕:英語(English)

您將獲得的技能

Market AnalysisMarketingMarketing StrategyMarketing Mix

第 5 門課程(共 7 門)

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

完成時間大約為15 小時

建議:4 weeks of study, 6-8 hours/week...

英語(English)

字幕:英語(English)

教學大綱 - 您將從這門課程中學到什麼

1
完成時間為 3 小時

Course Orientation

7 個視頻 (總計 65 分鐘), 6 個閱讀材料, 2 個測驗
7 個視頻
Meet Professor Hayden Noel1分鐘
Case Method Overview8分鐘
Case Method: Steps in Case Analysis12分鐘
Case Method: How to Prepare a Case5分鐘
Case Method: Final Thoughts13分鐘
Marketing Plan Orientation16分鐘
6 個閱讀材料
Syllabus10分鐘
Glossary20分鐘
Brand Descriptions10分鐘
Updating Your Profile10分鐘
About the Discussion Forums10分鐘
Module 0 Readings10分鐘
2 個練習
Orientation Quiz10分鐘
Module 0 Quiz10分鐘
完成時間為 4 小時

Module 1: Marketing Strategy

4 個視頻 (總計 46 分鐘), 4 個閱讀材料, 2 個測驗
4 個視頻
Overview3分鐘
The Story of Segway18分鐘
Creating Value16分鐘
The Marketing Strategy Process7分鐘
4 個閱讀材料
Module 1 Overview10分鐘
Module 1 Readings10分鐘
Case Memo Content Instructions10分鐘
Case Memo Format Instructions10分鐘
1 個練習
Module 1 Quiz20分鐘
2
完成時間為 3 小時

Module 2: Segmentation Targeting Positioning

4 個視頻 (總計 64 分鐘), 3 個閱讀材料, 2 個測驗
4 個視頻
Segmentation23分鐘
Targeting16分鐘
Positioning13分鐘
3 個閱讀材料
Module 2 Overview10分鐘
Module 2 Readings10分鐘
About the Jeopardy Quiz10分鐘
1 個練習
Module 2 Quiz24分鐘
3
完成時間為 4 小時

Module 3: Branding

7 個視頻 (總計 50 分鐘), 2 個閱讀材料, 2 個測驗
7 個視頻
What Is a Brand and How Does Branding Work?9分鐘
Brand Equity11分鐘
Attributes of Strong Brands5分鐘
Brand and Line Extensions10分鐘
Evaluating Brand Extensions9分鐘
The Brand Extension Assignment1分鐘
2 個閱讀材料
Module 3 Overview10分鐘
Module 3 Readings10分鐘
1 個練習
Module 3 Quiz24分鐘
4
完成時間為 2 小時

Module 4: Product Strategy

5 個視頻 (總計 39 分鐘), 2 個閱讀材料, 2 個測驗
5 個視頻
What Is a Service?2分鐘
Levels of Product14分鐘
Product Mix Decisions11分鐘
Product Life Cycle6分鐘
2 個閱讀材料
Module 4 Overview10分鐘
Module 4 Readings10分鐘
1 個練習
Module 4 Quiz28分鐘
4.8
92 個審閱Chevron Right

33%

完成這些課程後已開始新的職業生涯

29%

通過此課程獲得實實在在的工作福利

來自Marketing Management I的熱門評論

創建者 KFSep 5th 2019

Great course that is thorough in content. Only criticism is the quizzes seemed unnecessarily "tricky." If the quizzes leaned slightly more toward reinforcing course material would be ideal.

創建者 MYApr 3rd 2017

Marketing Management 1 is superp course...Most recommended for anyone who want to excel in the field of Marketing and business ,Haydon Noel is one of the best Mentor in the Business

講師

Avatar

Hayden Noel

Assistant Clinical Professor
Department of Business Administration, College of Business

立即開始攻讀碩士學位

此 課程 隸屬於 伊利诺伊大学香槟分校 提供的 100% 在線 Master of Business Administration (iMBA)。如果您被錄取參加全部課程,您的課程將計入您的學位學習進程。

關於 伊利诺伊大学香槟分校

The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs. ...

關於 Value Chain Management 專項課程

The purpose of organizations is to produce and deliver goods and services of value to customers while generating a surplus for owners. Value chain management focuses on understanding what different customers value, measuring inputs and outputs to assess value, and generating higher value for customers and greater surplus for organizations. In this Specialization, you will gain competencies that are critical for managers in any functional area. You will learn to create, model, analyze, and maximize value in accounting, operations, and marketing. This Specialization is part of the University of Illinois iMBA Program. Each course fulfills a portion of the requirements for a University of Illinois course that can earn you college credit. When you complete the Value Chain Management Specialization, you will: · Understand how to apply a financial perspective of accounting for costs, understand how financial and non-financial accounting information facilitates strategic performance measurement, and integrate this information to continuously improve strategy. · Understand the role of operations management and process improvement, synthesize information to make decisions for organizational initiatives, and apply analytical techniques for tactical operations and process improvement decisions. · Understand how marketing works in the business world and how various marketing elements interact to create value for consumers and ultimately maximize value for your organization....
Value Chain Management

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