課程信息
4.8
355 個評分
70 個審閱

第 5 門課程(共 7 門)

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

完成時間大約為15 小時

建議:4 weeks of study, 6-8 hours/week...

英語(English)

字幕:英語(English)

您將獲得的技能

Market AnalysisMarketingMarketing StrategyMarketing Mix

第 5 門課程(共 7 門)

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

完成時間大約為15 小時

建議:4 weeks of study, 6-8 hours/week...

英語(English)

字幕:英語(English)

教學大綱 - 您將從這門課程中學到什麼

1
完成時間為 3 小時

Course Orientation

You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course....
7 個視頻 (總計 65 分鐘), 7 個閱讀材料, 2 個測驗
7 個視頻
Meet Professor Hayden Noel1分鐘
Case Method Overview8分鐘
Case Method: Steps in Case Analysis12分鐘
Case Method: How to Prepare a Case5分鐘
Case Method: Final Thoughts13分鐘
Marketing Plan Orientation16分鐘
7 個閱讀材料
Syllabus10分鐘
Glossary20分鐘
Brand Descriptions10分鐘
Updating Your Profile10分鐘
About the Discussion Forums10分鐘
Social Media10分鐘
Module 0 Readings10分鐘
2 個練習
Orientation Quiz10分鐘
Case Method Quiz10分鐘
完成時間為 4 小時

Module 1: Marketing Strategy

In this module, you will learn to define "marketing." We will explore consumer needs and see how marketing plays a role in value creation through researching and satisfying of these customer needs....
4 個視頻 (總計 46 分鐘), 4 個閱讀材料, 2 個測驗
4 個視頻
Overview3分鐘
The Story of Segway18分鐘
Creating Value16分鐘
The Marketing Strategy Process7分鐘
4 個閱讀材料
Module 1 Overview10分鐘
Module 1 Readings10分鐘
Case Memo Content Instructions10分鐘
Case Memo Format Instructions10分鐘
1 個練習
Module 1 Quiz20分鐘
2
完成時間為 3 小時

Module 2: Segmentation Targeting Positioning

An important element of the marketing process is the value creation stage. Value creation begins with the process of STP. In this module, you will learn about segmentation, targeting, and positioning and what it accomplishes in the value creation stage....
4 個視頻 (總計 64 分鐘), 3 個閱讀材料, 2 個測驗
4 個視頻
Segmentation23分鐘
Targeting16分鐘
Positioning13分鐘
3 個閱讀材料
Module 2 Overview10分鐘
Module 2 Readings10分鐘
About the Jeopardy Quiz10分鐘
1 個練習
Module 2 Quiz24分鐘
3
完成時間為 4 小時

Module 3: Branding

Effective branding strategy allows companies to distinguish themselves from their competitors in the market. In this module, we will learn how to build a strong brand, explore how brand equity affects profitability, and understand how strong brands can leverage their equity to create successful extensions....
7 個視頻 (總計 50 分鐘), 2 個閱讀材料, 2 個測驗
7 個視頻
What Is a Brand and How Does Branding Work?9分鐘
Brand Equity11分鐘
Attributes of Strong Brands5分鐘
Brand and Line Extensions10分鐘
Evaluating Brand Extensions9分鐘
The Brand Extension Assignment1分鐘
2 個閱讀材料
Module 3 Overview10分鐘
Module 3 Readings10分鐘
1 個練習
Module 3 Quiz24分鐘
4
完成時間為 2 小時

Module 4: Product Strategy

Behind every successful brand is a strong product and effective product strategy. Products can be of different types and have different levels. Companies must make appropriate decisions regarding the product mix. This module will provide you with insights into all of these concepts and also introduce the different stages of the product life cycle....
5 個視頻 (總計 39 分鐘), 2 個閱讀材料, 2 個測驗
5 個視頻
What Is a Service?2分鐘
Levels of Product14分鐘
Product Mix Decisions11分鐘
Product Life Cycle6分鐘
2 個閱讀材料
Module 4 Overview10分鐘
Module 4 Readings10分鐘
1 個練習
Module 4 Quiz28分鐘
4.8
70 個審閱Chevron Right

33%

完成這些課程後已開始新的職業生涯

33%

通過此課程獲得實實在在的工作福利

熱門審閱

創建者 MYApr 3rd 2017

Marketing Management 1 is superp course...Most recommended for anyone who want to excel in the field of Marketing and business ,Haydon Noel is one of the best Mentor in the Business

創建者 MAFeb 21st 2019

The course was great. The lecturer was amazing and I loved how interactive it was. I was able to learn a lot and very easily. Can't wait to start the Marketing Management II course

講師

Avatar

Hayden Noel

Assistant Clinical Professor
Department of Business Administration, College of Business

立即開始攻讀碩士學位

此 課程 隸屬於 伊利诺伊大学香槟分校 提供的 100% 在線 Master of Business Administration (iMBA)。如果您被錄取參加全部課程,您的課程將計入您的學位學習進程。

關於 伊利诺伊大学香槟分校

The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs. ...

關於 Value Chain Management 專項課程

The purpose of organizations is to produce and deliver goods and services of value to customers while generating a surplus for owners. Value chain management focuses on understanding what different customers value, measuring inputs and outputs to assess value, and generating higher value for customers and greater surplus for organizations. In this Specialization, you will gain competencies that are critical for managers in any functional area. You will learn to create, model, analyze, and maximize value in accounting, operations, and marketing. This Specialization is part of the University of Illinois iMBA Program. Each course fulfills a portion of the requirements for a University of Illinois course that can earn you college credit. When you complete the Value Chain Management Specialization, you will: · Understand how to apply a financial perspective of accounting for costs, understand how financial and non-financial accounting information facilitates strategic performance measurement, and integrate this information to continuously improve strategy. · Understand the role of operations management and process improvement, synthesize information to make decisions for organizational initiatives, and apply analytical techniques for tactical operations and process improvement decisions. · Understand how marketing works in the business world and how various marketing elements interact to create value for consumers and ultimately maximize value for your organization....
Value Chain Management

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