關於此課程：In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a thorough understanding of buyer behavior to create value. You will learn the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world. Upon successful completion of this course, you will be able to: • Define marketing and describe how marketing creates value • Describe the elements of the marketing mix • Explain how these elements interact to create value for consumers • Use different analytical frameworks to examine how managers solve business problems • Evaluate brand extensions • Develop a marketing Plan proposal This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu.
教學方： Hayden Noel, Assistant Clinical Professor
Department of Business Administration, College of Business
| 基本信息 | 課程 5（共 7 門，Value Chain Management Specialization ） |
| 承諾學習時間 | 4 weeks of study, 6-8 hours/week |
| 語言 | 英語（English） |
| 如何通過 | 通過所有計分作業以完成課程。 |
| 用戶評分 |
- 視頻: Meet Professor Hayden Noel
- Reading: Syllabus
- Reading: Glossary
- Reading: Brand Descriptions
- Practice Quiz: Orientation Quiz
- Reading: Updating Your Profile
- Reading: About the Discussion Forums
- Discussion Prompt: Getting to Know Your Classmates
- Reading: Social Media
- Reading: Module 0 Readings
- 視頻: Case Method Overview
- 視頻: Case Method: Steps in Case Analysis
- 視頻: Case Method: How to Prepare a Case
- 視頻: Case Method: Final Thoughts
- 視頻: Marketing Plan Orientation
- Practice Quiz: Case Method Quiz
- Reading: Module 1 Overview
- Reading: Module 1 Readings
- 視頻: The Story of Segway
- 視頻: Creating Value
- 視頻: The Marketing Strategy Process
- Reading: Case Memo Content Instructions
- Reading: Case Memo Format Instructions
- Reading: Module 2 Overview
- Reading: Module 2 Readings
- 視頻: Segmentation
- 視頻: Targeting
- 視頻: Positioning
- Reading: About the Jeopardy Quiz
- LTI Item: Module 2 Jeopardy Quiz (optional)
- Reading: Module 3 Overview
- Reading: Module 3 Readings
- 視頻: What Is a Brand and How Does Branding Work?
- 視頻: Brand Equity
- 視頻: Attributes of Strong Brands
- 視頻: Brand and Line Extensions
- 視頻: Evaluating Brand Extensions
- 視頻: The Brand Extension Assignment
- Reading: Module 4 Overview
- Reading: Module 4 Readings
- 視頻: What Is a Service?
- 視頻: Levels of Product
- 視頻: Product Mix Decisions
- 視頻: Product Life Cycle
- LTI Item: Module 4 Jeopardy Quiz (optional)
Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.
Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.
Earn official recognition for your work, and share your success with friends, colleagues, and employers.
| 購買課程 | |
|---|---|
| 訪問課程材料 | 可用 |
| 訪問評分的材料 | 可用 |
| 收到最終成績 | 可用 |
| 獲得可共享的課程證書 | 可用 |
I got a huge knowledge about this particular subject and it was an eye opener. Thank you for this great opportunity.
Excellent course to get introduced to marketing basics. I am not from management background and I really enjoyed the course
This is a must take course if you are interested in business and has been one of my favorites so far in my MBA at UIUC. Professor Noel is a leader in the field of consumer behavior. You'll really enjoy his class and learn a tremendous amount of information and appreciate his enthusiasm for the subject of marketing. His love for marketing is infectious, like a true marketer should be!
such an wondeful learning experienmce from this course