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學生對 伊利诺伊大学香槟分校 提供的 Developing a Winning Marketing Strategy 的評價和反饋

1,552 個評分


In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a comprehensive understanding of buyer behavior to create value. You will learn the major elements of the marketing mix -- product policy, channels of distribution, communication, and pricing -- and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world. You will be able to: • Define marketing and describe how marketing creates value • Describe the elements of the marketing mix • Explain how these elements interact to create value for consumers • Use different analytical frameworks to examine how managers solve business problems • Evaluate brand extensions • Develop a marketing plan proposal This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at




This course is very helpful and practical. thanks Mr. Hayden Noel, you are very cheerful and bring positive energy to everyone. The course was well prepared, complete and the lecture was excellent.



Great course that is thorough in content. Only criticism is the quizzes seemed unnecessarily "tricky." If the quizzes leaned slightly more toward reinforcing course material would be ideal.


51 - Developing a Winning Marketing Strategy 的 75 個評論(共 371 個)



It was great learning opportunity for me and a great learning experience. Prof. Hayden Noel has explained the marketing concept in-depth in this course.

創建者 Elizabeth W


Awesome course with an extremely interesting and informative lecturer. I enjoyed this course immensely and" will go out in the world and be successful!'

創建者 Jason T


Prof Noel is very energetic and engaging during this course. Some of the quiz questions I just couldn't find the right answer but overall a great class,

創建者 Shariff D


The Course is very informational with relevant examples and great clarrification. I will higly recommend it. To Mr Hayden Noel, much appreciation sir.



This course was very fun, informative and professor Hayden Noel teaching was excellent. I am very happy that he taught this course for us. Thank you.

創建者 Mahaluckshmi K


Enjoyed every lecture. It was interesting. I do not know M of marketing before taking this course and now I must say I have fair idea on the topic.



Marketing Management Module has been extremely useful and the topics are very interesting and realistic. Quiz and assignments are worth completing.

創建者 Izabela K


It is a well balanced course. Professor Noel shares his expertise and many great resources.Overall, I have learned quickly very practical skills.

創建者 Wojciech Z


It was a great introduction to understanding history and basic notions of marketing and value chain approach to business and product exchange.

創建者 Pooja S


Excellent content and delivery of lectures. Lot of learning with good examples. A must for everyone to get insight into Marketing Management.

創建者 William O


...such a classy program, and would like to recommend for all to take part in it. thanks so much COURSERA and also COMMONWEALTH of LEARNING.

創建者 Ms J K D


Very Informative and knowledge enhancing course covering all the aspects with practical case studies and examples. Nice session . Thank you.

創建者 Thanh L L N T


Very good course for those who are in ambition with marketing terms. the content is accessible and Prof. Noel is funny and professional.

創建者 Elizabeth B


Dr. Hayden Noel is a national treasure and his teaching style is both engaging and interesting. I'd recommend this course to anyone!

創建者 Carlos S


Excellent course . A very good mix of theory and applicatios , as well as very good multimedia learning materials- Carlos Steiger

創建者 Dhinesh A D


Great course on the fundamentals of marketing. Concepts were explained with real life examples helps better understand the topics.

創建者 Emanuele Z


Very good content, instruction is clear on every topics and assignments are helpful in addressing specific arguments. Recommended.

創建者 Rajat k


this course was really helpful for my knowledge as I am about to go for my MBA and wanted to have some knowledge about marketing.

創建者 Steve M


Fantastic course taught by engaging, thoughtful, and challenging faculty. I can't wait to continue through the specialization!.

創建者 Praphull J


Excellent, worth doing and hats off to the Professor Mr. Hayden Noel for such wornderful lecture given on Marketing Strategy.

創建者 Ismahan E


Very well structured and animated by an outstanding professor, Dr. Haden Noel. This has taken my job skills to the next level.

創建者 Jonathan F G


Prof. Hayden Noel is terrific! I love the way he teaches and speaks. Very lively and has made me very attentive all the time.

創建者 Theressa J


It is been good enough to learn a new online course through Coursera. Able to know more about the marketing managenment.

創建者 David R


The content, layout, and functionality of this platform was very conducive to learning when flexible hours are required.



Coursera is really a perfect place to explore and learn new skill and i will love to recommend it with my close ones.