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Marketing Management I, University of Illinois at Urbana-Champaign

4.8
321 個評分
64 個審閱

課程信息

In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a thorough understanding of buyer behavior to create value. You will learn the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world. Upon successful completion of this course, you will be able to: • Define marketing and describe how marketing creates value • Describe the elements of the marketing mix • Explain how these elements interact to create value for consumers • Use different analytical frameworks to examine how managers solve business problems • Evaluate brand extensions • Develop a marketing Plan proposal This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu....

熱門審閱

創建者 MY

Apr 03, 2017

Marketing Management 1 is superp course...Most recommended for anyone who want to excel in the field of Marketing and business ,Haydon Noel is one of the best Mentor in the Business

創建者 KO

Aug 21, 2018

Prof Heyden is very interesting insightful and engaging. The content is relevant and well prepared. Excellent course for marketing professionals and those interested in marketing.

篩選依據:

63 個審閱

創建者 Nikhil Kumar Singh

Nov 30, 2018

Great learning

創建者 Vignesh.D

Nov 28, 2018

This course was very useful for my marketing career. The contents given was crisp and easy to understand

創建者 Tamilarasan A

Nov 22, 2018

super

創建者 JAICHANDRAN.A

Nov 21, 2018

good

創建者 Tamilselvan

Nov 20, 2018

Easy to learn and also got Useful practical examples to understand the management concepts.

創建者 Havin R

Nov 20, 2018

Worth studying in coursera...<3<3Thank you so much for these wonderful videos.

創建者 KANNAN R

Nov 13, 2018

Good in lecture and content of paper.

創建者 Gowtham A

Nov 11, 2018

such an wondeful learning experienmce from this course

創建者 Gayathri R

Nov 08, 2018

I got a huge knowledge about this particular subject and it was an eye opener. Thank you for this great opportunity.

創建者 Santosh Kumar B

Oct 31, 2018

Excellent course to get introduced to marketing basics. I am not from management background and I really enjoyed the course