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Marketing Management I, 伊利诺伊大学香槟分校

4.8
343 個評分
68 個審閱

課程信息

In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a thorough understanding of buyer behavior to create value. You will learn the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world. Upon successful completion of this course, you will be able to: • Define marketing and describe how marketing creates value • Describe the elements of the marketing mix • Explain how these elements interact to create value for consumers • Use different analytical frameworks to examine how managers solve business problems • Evaluate brand extensions • Develop a marketing Plan proposal This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu....

熱門審閱

創建者 MY

Apr 03, 2017

Marketing Management 1 is superp course...Most recommended for anyone who want to excel in the field of Marketing and business ,Haydon Noel is one of the best Mentor in the Business

創建者 W

Dec 14, 2017

Taking decisions on what to do either for a line extension or a brand extension and measure their impact is how companies can minimise the risks involved and avoid financial wast.

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67 個審閱

創建者 Carmen Ocaña

Feb 13, 2019

The content of this course is very good. I would qualify as excellent the teacher's performance. It has been very easy for me to understand the course and I enjoyed it much. I definitely will begin the second part.

創建者 Juan Najera-Coto

Feb 12, 2019

Great course! Covers all important topics in a straightforward way. Highly recommended!

創建者 Naing Linn Aung, Mr

Jan 29, 2019

Very useful course.

創建者 PALAVALA ASHWINI

Jan 29, 2019

Good knowledge skills improvable

創建者 Nikhil Kumar Singh

Nov 30, 2018

Great learning

創建者 Vignesh.D

Nov 28, 2018

This course was very useful for my marketing career. The contents given was crisp and easy to understand

創建者 Tamilarasan A

Nov 22, 2018

super

創建者 JAICHANDRAN.A

Nov 21, 2018

good

創建者 Tamilselvan

Nov 20, 2018

Easy to learn and also got Useful practical examples to understand the management concepts.

創建者 Havin R

Nov 20, 2018

Worth studying in coursera...<3<3Thank you so much for these wonderful videos.