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學生對 伊利诺伊大学香槟分校 提供的 Marketing Management I 的評價和反饋

4.8
495 個評分
94 個審閱

課程概述

In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a thorough understanding of buyer behavior to create value. You will learn the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world. Upon successful completion of this course, you will be able to: • Define marketing and describe how marketing creates value • Describe the elements of the marketing mix • Explain how these elements interact to create value for consumers • Use different analytical frameworks to examine how managers solve business problems • Evaluate brand extensions • Develop a marketing Plan proposal This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu....

熱門審閱

KF

Sep 05, 2019

Great course that is thorough in content. Only criticism is the quizzes seemed unnecessarily "tricky." If the quizzes leaned slightly more toward reinforcing course material would be ideal.

MY

Apr 03, 2017

Marketing Management 1 is superp course...Most recommended for anyone who want to excel in the field of Marketing and business ,Haydon Noel is one of the best Mentor in the Business

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1 - Marketing Management I 的 25 個評論(共 93 個)

創建者 Jenny B

Oct 08, 2018

This is a must take course if you are interested in business and has been one of my favorites so far in my MBA at UIUC. Professor Noel is a leader in the field of consumer behavior. You'll really enjoy his class and learn a tremendous amount of information and appreciate his enthusiasm for the subject of marketing. His love for marketing is infectious, like a true marketer should be!

創建者 Santosh K B

Oct 31, 2018

Excellent course to get introduced to marketing basics. I am not from management background and I really enjoyed the course

創建者 Natalie C

Jan 02, 2018

Course content is fine and well organized. Peer reviewed assignments need significant overhaul, however.

創建者 Naing L A M

Jan 29, 2019

Very useful course.

創建者 PALAVALA A

Jan 29, 2019

Good knowledge skills improvable

創建者 Moyinoluwa A

Feb 21, 2019

The course was great. The lecturer was amazing and I loved how interactive it was. I was able to learn a lot and very easily. Can't wait to start the Marketing Management II course

創建者 Juan N

Feb 12, 2019

Great course! Covers all important topics in a straightforward way. Highly recommended!

創建者 M. C O

Feb 13, 2019

The content of this course is very good. I would qualify as excellent the teacher's performance. It has been very easy for me to understand the course and I enjoyed it much. I definitely will begin the second part.

創建者 Lokesh

Feb 20, 2019

Good course

創建者 Alessandro V

May 27, 2017

great

創建者 Ouatatchin K

Jan 23, 2017

An excellent and well-explained course. I highly recommend it

創建者 Siddharth D

May 01, 2017

nice

創建者 Michelle J

Dec 19, 2017

Excellent and practical advice for marketing!

創建者 Maria N

Aug 01, 2017

Great Course! I learned a lot. Good material and amazing examples!

創建者 Sagarkumar P

Jul 22, 2017

Very Comprehensive.

創建者 Marziye

Sep 04, 2017

Great course!

創建者 Muhammad S

Jan 26, 2018

Excellent Course

創建者 Sumita S

Mar 30, 2018

Awesome.

創建者 manoj y

Apr 03, 2017

Marketing Management 1 is superp course...Most recommended for anyone who want to excel in the field of Marketing and business ,Haydon Noel is one of the best Mentor in the Business

創建者 Michael R

Feb 10, 2018

Great staff!

創建者 Gerardo A J

Feb 04, 2018

Great Course!

創建者 Mohamed M

Feb 11, 2018

One of the best marketing courses i've taken. Really useful not like the others that assume you have a blank mind

創建者 Guilherme C

Jan 27, 2018

good introduction for dummies

創建者 Digvijay

Jan 08, 2018

Fantastic course! Amazing Noel as a teacher. Killer Combination.

創建者 Margery A O

Apr 16, 2017

I love this course! First of all, the teacher is a great communicator. He uses vocal variety to catch attention and to emphasize important concepts. The visuals match perfectly to his explanations. There is added value through interesting stories. He chose great examples. He uses simple and easy to understand English. And he connects with the students even if the videos has been recorded. Awesome experience. I think I remember more of the concepts here than way back in college. As a test on this, I was writing in my notepad about all the concepts without looking at my digital notes. I did great!

More on the course. I think he covered all the basics. He just didn't discuss more on Brand Architecture, Brand Audit, Brand Tracking, specifics on how to calculate Demand and Supply, etc. Plus, I think there could be a better way to present the product mix width, product line length and depth, stretching, and filling concepts (just that part). But all in all, the course is amazing. I just might have to enroll in a Brand Management course to know more about specifics on that.

Would love to enroll in other courses taught by Mr. Hayden Noel.