Chevron Left
返回到 Marketing Management I

學生對 伊利诺伊大学香槟分校 提供的 Marketing Management I 的評價和反饋

4.8
565 個評分
116 條評論

課程概述

In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a thorough understanding of buyer behavior to create value. You will learn the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world. Upon successful completion of this course, you will be able to: • Define marketing and describe how marketing creates value • Describe the elements of the marketing mix • Explain how these elements interact to create value for consumers • Use different analytical frameworks to examine how managers solve business problems • Evaluate brand extensions • Develop a marketing Plan proposal This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu....

熱門審閱

KF

Sep 05, 2019

Great course that is thorough in content. Only criticism is the quizzes seemed unnecessarily "tricky." If the quizzes leaned slightly more toward reinforcing course material would be ideal.

MY

Apr 03, 2017

Marketing Management 1 is superp course...Most recommended for anyone who want to excel in the field of Marketing and business ,Haydon Noel is one of the best Mentor in the Business

篩選依據:

1 - Marketing Management I 的 25 個評論(共 115 個)

創建者 Natalie C

Jan 02, 2018

Course content is fine and well organized. Peer reviewed assignments need significant overhaul, however.

創建者 Margery A O

Apr 16, 2017

I love this course! First of all, the teacher is a great communicator. He uses vocal variety to catch attention and to emphasize important concepts. The visuals match perfectly to his explanations. There is added value through interesting stories. He chose great examples. He uses simple and easy to understand English. And he connects with the students even if the videos has been recorded. Awesome experience. I think I remember more of the concepts here than way back in college. As a test on this, I was writing in my notepad about all the concepts without looking at my digital notes. I did great!

More on the course. I think he covered all the basics. He just didn't discuss more on Brand Architecture, Brand Audit, Brand Tracking, specifics on how to calculate Demand and Supply, etc. Plus, I think there could be a better way to present the product mix width, product line length and depth, stretching, and filling concepts (just that part). But all in all, the course is amazing. I just might have to enroll in a Brand Management course to know more about specifics on that.

Would love to enroll in other courses taught by Mr. Hayden Noel.

創建者 Jenny B

Oct 08, 2018

This is a must take course if you are interested in business and has been one of my favorites so far in my MBA at UIUC. Professor Noel is a leader in the field of consumer behavior. You'll really enjoy his class and learn a tremendous amount of information and appreciate his enthusiasm for the subject of marketing. His love for marketing is infectious, like a true marketer should be!

創建者 Santosh K B

Oct 31, 2018

Excellent course to get introduced to marketing basics. I am not from management background and I really enjoyed the course

創建者 Laleen D

Feb 16, 2017

I doubt I'll ever be smug again and think it's all about P&L. Professor Noel takes you through an inductive journey analyzing real case studies which require a marketing solutions. As a private investor, I've become more englightened about the value of marketing. We're now starting on a very fun part of the course, where we are invited to create our dream product and build a pitch. Think Shark Tank meets an MBA class! This has been more challenging for our team than any other assignment. While it was great fun to dream up a product with a couple of engineers. It's quite another thing to figure out how to build a marketing presentation that's so good that people will want to invest in it! I think it's opening up all of our eyes.

創建者 Badrinath R

Feb 12, 2017

Excellent introduction to the concepts of Marketing. The professor keeps the "virtual" class very engaging. I am taking the iMBA class in tandem with this course and I have to say that, my misconceptions about "marketing" are getting clear. Worthwhile if you are thirsty for knowledge and want to have fun learning.

創建者 Amidu R R

Feb 19, 2020

I really enjoyed the course probably because I had marketing as my background though, however, every part it was explanatory and it's really helpful, it also serve as a refresher course to me, thump up to the teach.

創建者 M. C O

Feb 13, 2019

The content of this course is very good. I would qualify as excellent the teacher's performance. It has been very easy for me to understand the course and I enjoyed it much. I definitely will begin the second part.

創建者 Fady T

Jan 10, 2017

Excellent course , as it covers all the topics needed by a marketer to know and the doctor's way of teaching is amazing because it's simple and he uses examples alot which makes me understand better and quickly

創建者 David H

Jun 02, 2018

Very engaging course. Perhaps one of the best professors I've ever had. Makes it simple to understand and captures the students attention. Love the videos he did around town and on campus. Highly recommend!

創建者 Kevin F

Sep 05, 2019

Great course that is thorough in content. Only criticism is the quizzes seemed unnecessarily "tricky." If the quizzes leaned slightly more toward reinforcing course material would be ideal.

創建者 manoj y

Apr 03, 2017

Marketing Management 1 is superp course...Most recommended for anyone who want to excel in the field of Marketing and business ,Haydon Noel is one of the best Mentor in the Business

創建者 Moyinoluwa A

Feb 21, 2019

The course was great. The lecturer was amazing and I loved how interactive it was. I was able to learn a lot and very easily. Can't wait to start the Marketing Management II course

創建者 Kevin O

Aug 21, 2018

Prof Heyden is very interesting insightful and engaging. The content is relevant and well prepared. Excellent course for marketing professionals and those interested in marketing.

創建者 Wolfgang R .

Dec 14, 2017

Taking decisions on what to do either for a line extension or a brand extension and measure their impact is how companies can minimise the risks involved and avoid financial wast.

創建者 Sandeep K

Sep 05, 2018

I have learned a lot of practical stuff in this class. Most importantly, identifying unmet needs, considering the 5C and finding a marketing mix (4P) along with STP.

創建者 ABHIJAT S

Oct 29, 2019

I had wonderful experience learning this course. Pro. Hayden Noel is just fantastic.His way of teaching is excellent.

A lot of thanks for enlightening me Sir!!!!!!

創建者 April W

Sep 10, 2019

Very energetic class! The energy the professional Noel brings is unmatched. Thank you for your happy demeanor. You know your stuff and mad the class fun. :)

創建者 Jason T

Sep 03, 2019

Prof Noel is very energetic and engaging during this course. Some of the quiz questions I just couldn't find the right answer but overall a great class,

創建者 Elizabeth B

Feb 17, 2020

Dr. Hayden Noel is a national treasure and his teaching style is both engaging and interesting. I'd recommend this course to anyone!

創建者 Steve M

Sep 15, 2018

Fantastic course taught by engaging, thoughtful, and challenging faculty. I can't wait to continue through the specialization!.

創建者 Ismahan E

Oct 03, 2019

Very well structured and animated by an outstanding professor, Dr. Haden Noel. This has taken my job skills to the next level.

創建者 David R

Sep 14, 2018

The content, layout, and functionality of this platform was very conducive to learning when flexible hours are required.

創建者 Gayathri R

Nov 08, 2018

I got a huge knowledge about this particular subject and it was an eye opener. Thank you for this great opportunity.

創建者 Mohamed M

Feb 11, 2018

One of the best marketing courses i've taken. Really useful not like the others that assume you have a blank mind