This is a must take course if you are interested in business and has been one of my favorites so far in my MBA at UIUC. Professor Noel is a leader in the field of consumer behavior. You'll really enjoy his class and learn a tremendous amount of information and appreciate his enthusiasm for the subject of marketing. His love for marketing is infectious, like a true marketer should be!

Excellent course to get introduced to marketing basics. I am not from management background and I really enjoyed the course

Course content is fine and well organized. Peer reviewed assignments need significant overhaul, however.

I love this course! First of all, the teacher is a great communicator. He uses vocal variety to catch attention and to emphasize important concepts. The visuals match perfectly to his explanations. There is added value through interesting stories. He chose great examples. He uses simple and easy to understand English. And he connects with the students even if the videos has been recorded. Awesome experience. I think I remember more of the concepts here than way back in college. As a test on this, I was writing in my notepad about all the concepts without looking at my digital notes. I did great!

More on the course. I think he covered all the basics. He just didn't discuss more on Brand Architecture, Brand Audit, Brand Tracking, specifics on how to calculate Demand and Supply, etc. Plus, I think there could be a better way to present the product mix width, product line length and depth, stretching, and filling concepts (just that part). But all in all, the course is amazing. I just might have to enroll in a Brand Management course to know more about specifics on that.

Would love to enroll in other courses taught by Mr. Hayden Noel.

I doubt I'll ever be smug again and think it's all about P&L. Professor Noel takes you through an inductive journey analyzing real case studies which require a marketing solutions. As a private investor, I've become more englightened about the value of marketing. We're now starting on a very fun part of the course, where we are invited to create our dream product and build a pitch. Think Shark Tank meets an MBA class! This has been more challenging for our team than any other assignment. While it was great fun to dream up a product with a couple of engineers. It's quite another thing to figure out how to build a marketing presentation that's so good that people will want to invest in it! I think it's opening up all of our eyes.

Excellent introduction to the concepts of Marketing. The professor keeps the "virtual" class very engaging. I am taking the iMBA class in tandem with this course and I have to say that, my misconceptions about "marketing" are getting clear. Worthwhile if you are thirsty for knowledge and want to have fun learning.

The content of this course is very good. I would qualify as excellent the teacher's performance. It has been very easy for me to understand the course and I enjoyed it much. I definitely will begin the second part.

Excellent course , as it covers all the topics needed by a marketer to know and the doctor's way of teaching is amazing because it's simple and he uses examples alot which makes me understand better and quickly

Very engaging course. Perhaps one of the best professors I've ever had. Makes it simple to understand and captures the students attention. Love the videos he did around town and on campus. Highly recommend!

Great course that is thorough in content. Only criticism is the quizzes seemed unnecessarily "tricky." If the quizzes leaned slightly more toward reinforcing course material would be ideal.

Marketing Management 1 is superp course...Most recommended for anyone who want to excel in the field of Marketing and business ,Haydon Noel is one of the best Mentor in the Business

The course was great. The lecturer was amazing and I loved how interactive it was. I was able to learn a lot and very easily. Can't wait to start the Marketing Management II course

Prof Heyden is very interesting insightful and engaging. The content is relevant and well prepared. Excellent course for marketing professionals and those interested in marketing.

Taking decisions on what to do either for a line extension or a brand extension and measure their impact is how companies can minimise the risks involved and avoid financial wast.

I have learned a lot of practical stuff in this class. Most importantly, identifying unmet needs, considering the 5C and finding a marketing mix (4P) along with STP.

I had wonderful experience learning this course. Pro. Hayden Noel is just fantastic.His way of teaching is excellent.

A lot of thanks for enlightening me Sir!!!!!!

Very energetic class! The energy the professional Noel brings is unmatched. Thank you for your happy demeanor. You know your stuff and mad the class fun. :)

Prof Noel is very energetic and engaging during this course. Some of the quiz questions I just couldn't find the right answer but overall a great class,

Fantastic course taught by engaging, thoughtful, and challenging faculty. I can't wait to continue through the specialization!.

Very well structured and animated by an outstanding professor, Dr. Haden Noel. This has taken my job skills to the next level.

The content, layout, and functionality of this platform was very conducive to learning when flexible hours are required.

I got a huge knowledge about this particular subject and it was an eye opener. Thank you for this great opportunity.

One of the best marketing courses i've taken. Really useful not like the others that assume you have a blank mind

It was really a great course. I learned so many new marketing concepts and the assignments enhanced my skills.

This course helped a lot . It was really helpful and content was good about basics of Marketing Management .