課程概述

In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a thorough understanding of buyer behavior to create value. You will learn the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world. Upon successful completion of this course, you will be able to: • Define marketing and describe how marketing creates value • Describe the elements of the marketing mix • Explain how these elements interact to create value for consumers • Use different analytical frameworks to examine how managers solve business problems • Evaluate brand extensions • Develop a marketing Plan proposal This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu....

MY

Apr 03, 2017

Marketing Management 1 is superp course...Most recommended for anyone who want to excel in the field of Marketing and business ,Haydon Noel is one of the best Mentor in the Business

MA

Feb 21, 2019

The course was great. The lecturer was amazing and I loved how interactive it was. I was able to learn a lot and very easily. Can't wait to start the Marketing Management II course

學生對伊利诺伊大学香槟分校提供的 Marketing Management I 的評價和反饋

課程概述

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MY

MA

1 - Marketing Management I 的 25 個評論（共 73 個）

學生對 伊利诺伊大学香槟分校 提供的 Marketing Management I 的評價和反饋

課程概述

熱門審閱

MY

MA

1 - Marketing Management I 的 25 個評論（共 73 個）

學生對伊利诺伊大学香槟分校提供的 Marketing Management I 的評價和反饋