Chevron Left
返回到 Developing a Winning Marketing Strategy

學生對 伊利诺伊大学香槟分校 提供的 Developing a Winning Marketing Strategy 的評價和反饋

4.8
1,552 個評分
372 條評論

課程概述

In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a comprehensive understanding of buyer behavior to create value. You will learn the major elements of the marketing mix -- product policy, channels of distribution, communication, and pricing -- and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world. You will be able to: • Define marketing and describe how marketing creates value • Describe the elements of the marketing mix • Explain how these elements interact to create value for consumers • Use different analytical frameworks to examine how managers solve business problems • Evaluate brand extensions • Develop a marketing plan proposal This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

熱門審閱

TN

2021年8月1日

This course is very helpful and practical. thanks Mr. Hayden Noel, you are very cheerful and bring positive energy to everyone. The course was well prepared, complete and the lecture was excellent.

KF

2019年9月4日

Great course that is thorough in content. Only criticism is the quizzes seemed unnecessarily "tricky." If the quizzes leaned slightly more toward reinforcing course material would be ideal.

篩選依據:

126 - Developing a Winning Marketing Strategy 的 150 個評論(共 371 個)

創建者 Hassan M M

2022年2月23日

the best way that I learned the marketing strategy and development

創建者 Rajat R C

2020年5月18日

In-detail and up-to-date course for Marketing Enthusiasts like me.

創建者 Chinmayee S

2020年6月7日

It was amazing and one of the most insightful course I have done!

創建者 arnab b

2018年9月11日

It has been an amazing learning experience of Marketing Concepts.

創建者 Chanel R

2020年9月5日

Highly engaging, insightful, relevant and charismatic professor.

創建者 LAURA G R M

2020年8月13日

Its a great option if you want learn Marketing in a complete way

創建者 SARANYA K

2020年6月26日

Gained Lot of Information about product life cycle and Branding.

創建者 Digvijay

2018年1月8日

Fantastic course! Amazing Noel as a teacher. Killer Combination.

創建者 Chandran N

2018年9月7日

Excellent course with videos, information and resources links

創建者 Ouatatchin K

2017年1月23日

An excellent and well-explained course. I highly recommend it

創建者 Harshitha B

2020年4月19日

Absolutely loved it. Hayden Noel is the best professor ever!

創建者 Raman K

2020年2月28日

I learn soo many marketing management skill from this course

創建者 Cotfasa A

2020年2月19日

Great and engaged class! Valuable and interesting material!

創建者 Asem A

2019年9月12日

Very informative and engaging course, thanks professor Noel

創建者 ASHISH I V

2020年6月24日

It was a very good course indeed and was very informative.

創建者 DECHAMMA C V 1

2020年5月17日

It was an amazing experience learnt through his Coursera.

創建者 Gamal M E

2018年1月27日

excellent course for delivering the marketing management

創建者 Hamza L

2019年7月21日

Professor Hyden Noel is a fantastic mentor and trainer.

創建者 EMORE F E

2021年5月19日

Very good course and the instructor was simply amazing

創建者 GUNDA N

2020年4月18日

it was excellent opportunity for me.thanks to coursera

創建者 Kyoung H P

2019年9月13日

Great class with positive energies from the Professor.

創建者 GOWTHAM A 1

2018年11月11日

such an wondeful learning experienmce from this course

創建者 Neha N

2021年5月18日

Great course work for beginners. Professor is great.

創建者 Rafael R

2019年11月28日

Really nice course, I enjoyed a lot! Great material.

創建者 Deepak J

2020年4月23日

Great Course! Well Designed for Easy Understanding.