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學生對 伊利诺伊大学香槟分校 提供的 Developing a Winning Marketing Strategy 的評價和反饋

1,552 個評分


In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a comprehensive understanding of buyer behavior to create value. You will learn the major elements of the marketing mix -- product policy, channels of distribution, communication, and pricing -- and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world. You will be able to: • Define marketing and describe how marketing creates value • Describe the elements of the marketing mix • Explain how these elements interact to create value for consumers • Use different analytical frameworks to examine how managers solve business problems • Evaluate brand extensions • Develop a marketing plan proposal This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at




This course is very helpful and practical. thanks Mr. Hayden Noel, you are very cheerful and bring positive energy to everyone. The course was well prepared, complete and the lecture was excellent.



Great course that is thorough in content. Only criticism is the quizzes seemed unnecessarily "tricky." If the quizzes leaned slightly more toward reinforcing course material would be ideal.


76 - Developing a Winning Marketing Strategy 的 100 個評論(共 371 個)

創建者 Margaryta H


Wonderful course! It is very interesting, easily understandable and perceived, provides a lot of useful information.

創建者 Gayathri R


I got a huge knowledge about this particular subject and it was an eye opener. Thank you for this great opportunity.

創建者 Kuntal D


This is one of the best course for the beginners to learn the basic fundamentals of Marketing Management with ease.

創建者 K J D R


all the information was well-paced but I felt the quizzes should be more related to the course information provided

創建者 Oscar L


Very Engaging and easy to understand! The Prof is probably one of the Instructors that can help me get through it.

創建者 Akhmetova G O Q


I learned a lot from the course. The lecturer is so amazing, makes it interesting to watch and listen. Thank you!

創建者 Mohamed M


One of the best marketing courses i've taken. Really useful not like the others that assume you have a blank mind

創建者 Mary D


It is useful and good Presentation. the presentation with case analysis helps to understand the concepts easily.

創建者 Ameesha M


This course has given me clear picture on marketing and helped me enhance my learning on marketing management.

創建者 Susan T


It was really a great course. I learned so many new marketing concepts and the assignments enhanced my skills.



This course helped a lot . It was really helpful and content was good about basics of Marketing Management .

創建者 Jacqualine O


Great class! Prof. Noel is engaging and bring real life and relatable experiences to marketing management.

創建者 Kharina N


Really good, the professor is very engaging and gives the lessons in a really understandable and easy way.

創建者 Michael T


Professor Noel is very clear and knowledgeable. Content is excellent for those new to marketing strategy.

創建者 Vignesh.D


This course was very useful for my marketing career. The contents given was crisp and easy to understand

創建者 Eralp G


It was a very instructive course about marketing. I learned new concepts and strategies. Thank you.

創建者 Suman D


Never Seen professor this energetic, Lerned the concept very well, well rounded and designed course

創建者 Ansam A A


Great course, it help me learn the basics of marketing, in the next course we will dive deeper

創建者 Binderiya .


It was a great first experience in online learning. It had clear instructions and east access.

創建者 Nicholas M M


Very well organized and put together. I enjoyed learning a new topic! Thank you for the class!

創建者 Jagadish B


its good for everyone not to some one because in this all explanations is there with example

創建者 Carolene S


Excellent Instructor who gave real world examples and whose course delivery was captivating.

創建者 Fuad A


Excellent content and Prof Hayden takes you thru a journey with very insightful information

創建者 nevra a


I think it is a very good course focused on marketing strategy. I learned a lot, thank you!

創建者 Tamilselvan


Easy to learn and also got Useful practical examples to understand the management concepts.