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學生對 伊利诺伊大学香槟分校 提供的 Developing a Winning Marketing Strategy 的評價和反饋

4.8
1,553 個評分

課程概述

In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a comprehensive understanding of buyer behavior to create value. You will learn the major elements of the marketing mix -- product policy, channels of distribution, communication, and pricing -- and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world. You will be able to: • Define marketing and describe how marketing creates value • Describe the elements of the marketing mix • Explain how these elements interact to create value for consumers • Use different analytical frameworks to examine how managers solve business problems • Evaluate brand extensions • Develop a marketing plan proposal This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

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TN

2021年8月1日

This course is very helpful and practical. thanks Mr. Hayden Noel, you are very cheerful and bring positive energy to everyone. The course was well prepared, complete and the lecture was excellent.

KF

2019年9月4日

Great course that is thorough in content. Only criticism is the quizzes seemed unnecessarily "tricky." If the quizzes leaned slightly more toward reinforcing course material would be ideal.

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26 - Developing a Winning Marketing Strategy 的 50 個評論(共 371 個)

創建者 Kevin F

2019年9月5日

Great course that is thorough in content. Only criticism is the quizzes seemed unnecessarily "tricky." If the quizzes leaned slightly more toward reinforcing course material would be ideal.

創建者 RITIK J

2021年11月9日

Amazing course for Marketing management student and after completing this course you will able to understand main marketing concept , practical approach for dealing marketing challenges and much about marketing plan.

Most recommended for Marketing student , who want to excel in the field of Marketing and business ,Haydon Noel is one of the best Mentor in the Business.

創建者 Saswati G

2021年5月12日

This course has been a beneficial one for me indeed. I've got to learn a lot about the marketing strategies, marketing mix that has enhanced my Idea of marketing and the concepts I've learnt in a few week is going to help me further. Thank you!!

創建者 Chitra P

2021年5月19日

Great course with wonderful examples. Love how all the concepts of marketing are taught in detail and the assignments are really helpful. Thank you for this self-learning platform. Truly enhanced my knowledge of the said concepts.

創建者 Amidu R R

2020年2月19日

I really enjoyed the course probably because I had marketing as my background though, however, every part it was explanatory and it's really helpful, it also serve as a refresher course to me, thump up to the teach.

創建者 M. C O

2019年2月13日

The content of this course is very good. I would qualify as excellent the teacher's performance. It has been very easy for me to understand the course and I enjoyed it much. I definitely will begin the second part.

創建者 khair M

2020年4月9日

Wonderful course. it was my first online experience having an online course, and the marketing management course was really helpful and informative by the worthy and respectable tutor. our tutor was really humble.

創建者 David H

2018年6月2日

Very engaging course. Perhaps one of the best professors I've ever had. Makes it simple to understand and captures the students attention. Love the videos he did around town and on campus. Highly recommend!

創建者 Edon D

2021年2月3日

That's an excellent course for beginners. Professor Hayden Noel is a great teacher and brings you not only the theory but emotion and excitement as well during his explanations. It was a great experience.

創建者 Jessica N

2021年7月11日

Awesome beginners course that brings you up to speed on the basics of marketing & the whole world behind it. Learned so many new things & loved the way content was delivered. Kept it interesting and fun!

創建者 KRISHAN R

2020年4月26日

hy I am krishan rupani and according me this course is very good by my side with a great professor who teach me this course in the great and easy manner. i thanks course era for this wonderful teaching.

創建者 Utsav M

2020年6月16日

An amazing course that helps in translating theoretical knowledge into practical learning through very relevant examples and case studies. The video interactions added a nice flavor and were refreshing

創建者 Temur K

2020年5月5日

This course has provided a wonderful foundation for my further learning of Marketing. Strongly suggest this course to anyone who wants to launch a business or a project but doesn't know where to start.

創建者 Ngoc T N

2021年8月1日

This course is very helpful and practical. thanks Mr. Hayden Noel, you are very cheerful and bring positive energy to everyone. The course was well prepared, complete and the lecture was excellent.

創建者 Moyinoluwa A

2019年2月21日

The course was great. The lecturer was amazing and I loved how interactive it was. I was able to learn a lot and very easily. Can't wait to start the Marketing Management II course

創建者 Kevin O

2018年8月20日

Prof Heyden is very interesting insightful and engaging. The content is relevant and well prepared. Excellent course for marketing professionals and those interested in marketing.

創建者 Wolfgang R .

2017年12月14日

Taking decisions on what to do either for a line extension or a brand extension and measure their impact is how companies can minimise the risks involved and avoid financial wast.

創建者 Gangesh K

2020年4月29日

It was an awesome experience with peofessor. He is very energetic and most of all, I love the way he puts in examples which could make anyone learn and understand faster. Thanks

創建者 Kimberly B

2020年9月15日

This was a very interesting course and was highly applicable to my line of work. I was able to take things I'm learning in class and apply them directly to what I do every day.

創建者 G. S

2021年9月19日

Excellent course! a special award for Professsor Hayden NOEL who in addition to real acting talents is an excellent marketer for training at the University of Illinois

創建者 Amey T

2021年8月28日

Great Course. Every Topic was explained in detail with brilliant examples which made learning easier. Thanks a lot! Surely enrolling for the Marketing Management II.

創建者 Sandeep K

2018年9月5日

I have learned a lot of practical stuff in this class. Most importantly, identifying unmet needs, considering the 5C and finding a marketing mix (4P) along with STP.

創建者 ABHIJAT S

2019年10月29日

I had wonderful experience learning this course. Pro. Hayden Noel is just fantastic.His way of teaching is excellent.

A lot of thanks for enlightening me Sir!!!!!!

創建者 April W

2019年9月9日

Very energetic class! The energy the professional Noel brings is unmatched. Thank you for your happy demeanor. You know your stuff and mad the class fun. :)

創建者 Anant K

2020年6月29日

The teaching method was exquisite. The approach used for teaching this course made it easier even for a beginner to understand the concepts of marketing.