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返回到 食品和饮料管理

學生對 博科尼大学 提供的 食品和饮料管理 的評價和反饋

4.8
3,844 個評分

課程概述

Managing a company in the food and beverage industry is a fascinating task. Food and beverage products are so deeply rooted in the culture of most countries that making and selling them is not only a matter of making and selling good and tasty products, but products that nurture people's body, soul, and heart. Given this, it's not difficult to see that the task quickly becomes complex. The objective of this course is twofold: first, we will focus on contemporary challenges that managers and entrepreneurs in food and beverage businesses should be able to face; and second, we will provide models and tools to design and implement appropriate courses of action to satisfy customers and build an advantage over the competition. This course is made up of four modules and an introduction, each exploring one dilemma that food and beverage companies face. You will be presented with a set of video lectures and guest speakers. These lectures combine an accessible introduction to specific topics integrated with interviews of managers and experts that will give precious insights and examples to the participants. To enhance your learning experience with us, we will make a Documentary on the Excellences of the Modena District available for you, which is in a format that we have developed specifically for this course in order to give you the chance to experience first-hand the territory as our on-campus students usually do. Each module is paired with an evaluated quiz and weekly discussion forums to reflect on the variety of the F&B world, its complexity, and the power of the network that we will build together during the course. Successful completion of the quizzes is required for a course certificate as explained in the Grading Policy. Below the guest speakers of the course: Masterchef Italia Sky – Nils Hartmann, Head of Movie Channels at Sky Italia – www.masterchef.sky.it Eataly - Paolo Bongiovanni, Marketing Director Italy – www.eataly.net Berlucchi – Paolo Ziliani, Owner – www.berlucchi.it Joia Restaurant – Alta Cucina Naturale – Pietro Leemann, Owner and Chef – www.joia.it Branca – Nicolò Branca, Owner – www.branca.it Barilla – Giuseppe Morici, President Region Europe – www.barilla.com Proyecto Expo 2015 Chile – Guillermo Ariztia, Chile Pavillon Director – www.expomilan.cl Winery Il Cavallante, Milano – Sergio Morpurgo, Owner Heineken – Floris Cobelens, Marketing Director – www.heineken.com TRDN – Martin Oetting, Managing Director – www.trnd.com GROM – Federico Grom, Owner and Founder – www.grom.it/en Tetra Pak – Matthew Hatton, Director Competitor Intelligence – www.tetrapak.com BioHombre – Matteo Panini, CEO – www.hombre.it Acetaia Maletti – Carmen & Claudio Maletti Cantine Riunite & CIV – Vanni Lusetti, CEO; Francesca Benini, Sales & Marketing Manager; Elena Lottici, Export Manager; Mario Vandi, Brand Manager – www.riunite.it GlemGas – Marco Guerzoni, Program Product Manager – www.glemgas.com Bibendum Catering – LaFranceschetta58 – Sabrina Lazzereschi & Marta Pulini, Owners and Founders – www.bibendumcatering.it , www.franceschetta58.it DISCLAIMER - Since most of the videos are conducted with those whose native language is not English, we have decided to sometimes preserve their more emphatic speech to keep a tighter match between the audio and the subtitles....

熱門審閱

SF

2022年7月31日

It's not easy, but it shouldn't be. If you go in with the intent to learn with interest in the subject. You will learn a lot. More than I thought I would. I'm a little sad that it is coming to an end.

EC

2020年5月19日

Really enjoyed this course, found it very in-depth and relevant to the food and beverage industry. My one note would be for some of the links in the last 2 weeks to be updated as they no longer work.

篩選依據:

476 - 食品和饮料管理 的 500 個評論(共 1,062 個)

創建者 Rachel R

2017年5月22日

Found this course interesting and never boring. I think it helped prepare me a lot for my upcoming Food and Beverage class I will be taking next semester in college!

創建者 Enrico P

2016年5月27日

this course was really helpful for my experience, it really enhance my day knowledge,the teacher Gabriele is really good, looking forward to do others courses soon!

創建者 Marcus M

2020年4月19日

Amazing and highly informative course. All topics were clear and very well explained.

The only critique was most of the links in the videos didn't lead to anything.

創建者 Tam T

2021年11月7日

It is one of the great course I have ever learned in the field of marketing. I will review it again and again for sure. Thank you for your hard work. Kudos to you.

創建者 Pankaj S

2021年1月5日

learning about food and beverage management is not only adding learning but great insights from every perspective whether to do carrier growth or be entrepreneur.

創建者 Anton Z

2020年1月27日

Thank you, Bocconi and prof. Troilo for arming me with the knowledge to better serve my customers in Food and Beverage Industries! Great marketing course overall!

創建者 Diána L S

2018年3月30日

Very good marketing approach! Loved the courses especially the week-five interviews! Amazing job! Thank you very much to the Coursera team and to Gabriele Troilo!

創建者 Giorgia F

2020年6月30日

Great course, as a marketer I found it very beneficial to dive deeper into the specificity of creating marketing strategies for the Food and Beverage industries.

創建者 Rebecca P

2020年5月24日

Had a very good overview of the system, from a business and academical point of views.

Now, let's see how this will help me to achieve my goal in the HORECA world

創建者 Daniela G O

2020年5月11日

I love this course. Is such easy to follow with all the examples, videos and extra information they give you so you can follow and understand the course. LOVE IT

創建者 Winfried H

2020年5月6日

Very engaging material and heavy on Marketing, something traditional F&B Management is not exposed to this level. Very enjoyable lectures and great case studies.

創建者 Ricardo D C

2020年3月29日

Un curso muy completo y muy profesional, el cual te da las herramientas elementales para diseñar una estrategia de éxito en el mundo de los alimentos y bebidas.

創建者 anne b

2019年6月15日

Great course, great professor, great experience and a great team. I recommend that if you're passionate about learning, coursera is a great place to be.

Cheers!

創建者 Rahul S

2019年4月23日

Very Insightful Course, Opened many venues of opportunities for F&B professionals. Great Reading, will keep on revisting the course material for implemenntation

創建者 Nonhlakanipho

2021年3月29日

This is an excellent course to lengthen ones knowledge and skills for whatever purpose, everything I have learnt will definitely come in handy for my business.

創建者 Krystal A

2022年6月1日

Great course - very informative! Some of the links did not work unfortunately. I would also suggest updating some of the case studies to more recent examples.

創建者 EKEH G E

2022年3月17日

Awesome teachings. I apperciate the slides, videos, notes and interviews and logical examples, makes learning smoth. Gracias Prof. and the coursera community.

創建者 Francisco M

2020年6月4日

Its a really great resource to learn and understand the market, organize your ideas and use as example the journey of other entrepreneur to achieve your GOALS

創建者 Justin B

2022年6月5日

This course is exceptionally informative and well-organized. The content is really well-prepared and suitable for learners at all levels. Highly recommended.

創建者 Deepika B

2021年11月9日

It was an amazingly designed course. Thankful to Bocconi University and Coursera for this opportunity. This will surely be useful to me throughout my career.

創建者 Alwyn C M

2020年7月19日

It was a great learning tool. The topics were well presented and discussed in details. Business cases are in real situations.

Great Help Coursera!👍

Thank You.

創建者 Alexandros S

2021年11月23日

Very good lesson contains a lot of interesting information. It will help you to understand how the marketing of food and beverage works. Highly recommended.

創建者 Maria C R

2020年9月7日

I really enjoy this course the content of each session was very complex. I’m satisfied. I wish to apply some of all this concepts in a real context of work.

創建者 Simón T U

2020年8月9日

Very nice overview of the managerial issues that can arise as part of a F&B buisnnes. Good and easy to understand concepts, matching with what is evaluated.

創建者 Madhushika F

2020年8月17日

A very interesting course for all those who are interested in food science, food business management and who are planning to start your own food business.