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返回到 食品和饮料管理

學生對 博科尼大学 提供的 食品和饮料管理 的評價和反饋

4.8
3,849 個評分

課程概述

Managing a company in the food and beverage industry is a fascinating task. Food and beverage products are so deeply rooted in the culture of most countries that making and selling them is not only a matter of making and selling good and tasty products, but products that nurture people's body, soul, and heart. Given this, it's not difficult to see that the task quickly becomes complex. The objective of this course is twofold: first, we will focus on contemporary challenges that managers and entrepreneurs in food and beverage businesses should be able to face; and second, we will provide models and tools to design and implement appropriate courses of action to satisfy customers and build an advantage over the competition. This course is made up of four modules and an introduction, each exploring one dilemma that food and beverage companies face. You will be presented with a set of video lectures and guest speakers. These lectures combine an accessible introduction to specific topics integrated with interviews of managers and experts that will give precious insights and examples to the participants. To enhance your learning experience with us, we will make a Documentary on the Excellences of the Modena District available for you, which is in a format that we have developed specifically for this course in order to give you the chance to experience first-hand the territory as our on-campus students usually do. Each module is paired with an evaluated quiz and weekly discussion forums to reflect on the variety of the F&B world, its complexity, and the power of the network that we will build together during the course. Successful completion of the quizzes is required for a course certificate as explained in the Grading Policy. Below the guest speakers of the course: Masterchef Italia Sky – Nils Hartmann, Head of Movie Channels at Sky Italia – www.masterchef.sky.it Eataly - Paolo Bongiovanni, Marketing Director Italy – www.eataly.net Berlucchi – Paolo Ziliani, Owner – www.berlucchi.it Joia Restaurant – Alta Cucina Naturale – Pietro Leemann, Owner and Chef – www.joia.it Branca – Nicolò Branca, Owner – www.branca.it Barilla – Giuseppe Morici, President Region Europe – www.barilla.com Proyecto Expo 2015 Chile – Guillermo Ariztia, Chile Pavillon Director – www.expomilan.cl Winery Il Cavallante, Milano – Sergio Morpurgo, Owner Heineken – Floris Cobelens, Marketing Director – www.heineken.com TRDN – Martin Oetting, Managing Director – www.trnd.com GROM – Federico Grom, Owner and Founder – www.grom.it/en Tetra Pak – Matthew Hatton, Director Competitor Intelligence – www.tetrapak.com BioHombre – Matteo Panini, CEO – www.hombre.it Acetaia Maletti – Carmen & Claudio Maletti Cantine Riunite & CIV – Vanni Lusetti, CEO; Francesca Benini, Sales & Marketing Manager; Elena Lottici, Export Manager; Mario Vandi, Brand Manager – www.riunite.it GlemGas – Marco Guerzoni, Program Product Manager – www.glemgas.com Bibendum Catering – LaFranceschetta58 – Sabrina Lazzereschi & Marta Pulini, Owners and Founders – www.bibendumcatering.it , www.franceschetta58.it DISCLAIMER - Since most of the videos are conducted with those whose native language is not English, we have decided to sometimes preserve their more emphatic speech to keep a tighter match between the audio and the subtitles....

熱門審閱

SF

2022年7月31日

It's not easy, but it shouldn't be. If you go in with the intent to learn with interest in the subject. You will learn a lot. More than I thought I would. I'm a little sad that it is coming to an end.

SL

2020年7月27日

Any people who want to become an entreprenuer should definitely do this course. The lectures was explained in a detailed manner and the powerpoint slides are also quite precise and easily understood.

篩選依據:

501 - 食品和饮料管理 的 525 個評論(共 1,063 個)

創建者 Katty G

2017年9月4日

It's a very interesting course, because sometimes we forget a lot of relevant aspects which ones are taught in this program. It was an amazing experience.

創建者 Enica K

2022年7月13日

absolutely loved this course. relevent content, lecturer was engaging and the interviews where very interesting made it easy to follow and grasp concepts

創建者 LUCA B

2021年2月20日

Excellent course, which introduced me to Food and Beverage management and allowed me to expand my personal knowledge in a theoretical and practical way.

創建者 Koko R

2020年10月17日

Excellent, the level learned, the teacher's narrative, and understanding, total, I will continue and continue my learning, I totally recommend it. THANKS

創建者 Giulia B

2020年5月11日

Excellent quality content, very specific and punctual. Even the way is recorded, edited and structured is great. I am very happy that I took this course

創建者 Ankit S

2020年7月12日

indeed a great course, relevant to the world of food sector.

Extremely happy to find such course, will be looking forward for something like this.

thanks

創建者 NADDAWAN J

2021年9月19日

This course is the best to understand the marketing of food & beverages. Associate Professor Gabriele Troilo is the best teacher. Thank you very much.

創建者 Randal L

2021年5月11日

Very informative and insightful! I learned a lot about marketing and gained what I feel is a more European perspective on food and beverage business.

創建者 Nilza B

2022年1月3日

I learned valuable lessons about the food and beverage market before starting my business. I will definitely implement them in my journey. Thank you!

創建者 Sam B

2021年3月19日

I took this class a long time ago, it was one of the best courses in food and beverage management I've ever seen. Complete, inspiring, amazing class.

創建者 Diana L

2021年5月21日

Good experience of learning this course to understand the Food & Beverage culture in Italy and its helpful. Thanks professor for this online course.

創建者 Mariano D

2020年5月29日

I enjoyed all the lessons and how the topic was addressed. The interviews and case studies presented were very interesting and exhaustively exposed.

創建者 Pranab M

2020年6月6日

Very informative and supportive course. Got a better hold on companies strategies and brands. Got to know lot of new ways to work with the company.

創建者 Bongani L

2022年2月28日

I love this course it improved my work perfomance and i have more knowledge on product management, business strategy and business development.

創建者 Daddy 1

2021年3月1日

This course, food and beverage management is a very good course. I learn a lot of things from here. And I hope it will help my future career.

創建者 Ramnathan I

2020年6月8日

I have learnt new strategies and ways to implement them in the course of my work. Hopefully this course will help me in my future endeavors.

創建者 yugantha a

2021年5月3日

great course and there is a huge contribution from industry giants to this course and it is very interesting to listen to their interviews.

創建者 Angelina

2021年1月5日

This course has a lot of useful information relevant to our days. It has a good structure, interesting interviews and nice reading support.

創建者 Gudrun M

2020年7月16日

I loved it.Thank you very much.

This content and the teaching of the Professor are amazing.

I would like to learn even more about this topic.

創建者 FARAH S

2020年6月13日

Excellent course. I learn interesting knowledge which is also relevant to my depart. this knowledge really helps me in my future business.

創建者 Ajay R

2020年6月4日

Excellent course, excellent tutor, learned a lot in Food & Beverage Management.

Highly recommended for Food & Beverage service professionals

創建者 Jamil J

2020年4月18日

A wide material for more understanding the F&B operation, detailed with branding, marketing and innovation , competitors and global market.

創建者 diego

2020年8月12日

Wider and very complete course; makes me want to apply to the master taught by Bocconi. I would make the quizzes a little more analyticals

創建者 Nonah M S F

2020年5月2日

A perfect course for my passion. Thank you Coursera and Bocconi University. For Professor Gabrielle Triolo your a living legend, Grazie!!!

創建者 Reshma T

2021年6月13日

It was really amazing..I got the needful for my future. A great thing which I can update in my Resume for my career enrollment...Thankyou