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返回到 食品和饮料管理

學生對 博科尼大学 提供的 食品和饮料管理 的評價和反饋

4.8
3,835 個評分

課程概述

Managing a company in the food and beverage industry is a fascinating task. Food and beverage products are so deeply rooted in the culture of most countries that making and selling them is not only a matter of making and selling good and tasty products, but products that nurture people's body, soul, and heart. Given this, it's not difficult to see that the task quickly becomes complex. The objective of this course is twofold: first, we will focus on contemporary challenges that managers and entrepreneurs in food and beverage businesses should be able to face; and second, we will provide models and tools to design and implement appropriate courses of action to satisfy customers and build an advantage over the competition. This course is made up of four modules and an introduction, each exploring one dilemma that food and beverage companies face. You will be presented with a set of video lectures and guest speakers. These lectures combine an accessible introduction to specific topics integrated with interviews of managers and experts that will give precious insights and examples to the participants. To enhance your learning experience with us, we will make a Documentary on the Excellences of the Modena District available for you, which is in a format that we have developed specifically for this course in order to give you the chance to experience first-hand the territory as our on-campus students usually do. Each module is paired with an evaluated quiz and weekly discussion forums to reflect on the variety of the F&B world, its complexity, and the power of the network that we will build together during the course. Successful completion of the quizzes is required for a course certificate as explained in the Grading Policy. Below the guest speakers of the course: Masterchef Italia Sky – Nils Hartmann, Head of Movie Channels at Sky Italia – www.masterchef.sky.it Eataly - Paolo Bongiovanni, Marketing Director Italy – www.eataly.net Berlucchi – Paolo Ziliani, Owner – www.berlucchi.it Joia Restaurant – Alta Cucina Naturale – Pietro Leemann, Owner and Chef – www.joia.it Branca – Nicolò Branca, Owner – www.branca.it Barilla – Giuseppe Morici, President Region Europe – www.barilla.com Proyecto Expo 2015 Chile – Guillermo Ariztia, Chile Pavillon Director – www.expomilan.cl Winery Il Cavallante, Milano – Sergio Morpurgo, Owner Heineken – Floris Cobelens, Marketing Director – www.heineken.com TRDN – Martin Oetting, Managing Director – www.trnd.com GROM – Federico Grom, Owner and Founder – www.grom.it/en Tetra Pak – Matthew Hatton, Director Competitor Intelligence – www.tetrapak.com BioHombre – Matteo Panini, CEO – www.hombre.it Acetaia Maletti – Carmen & Claudio Maletti Cantine Riunite & CIV – Vanni Lusetti, CEO; Francesca Benini, Sales & Marketing Manager; Elena Lottici, Export Manager; Mario Vandi, Brand Manager – www.riunite.it GlemGas – Marco Guerzoni, Program Product Manager – www.glemgas.com Bibendum Catering – LaFranceschetta58 – Sabrina Lazzereschi & Marta Pulini, Owners and Founders – www.bibendumcatering.it , www.franceschetta58.it DISCLAIMER - Since most of the videos are conducted with those whose native language is not English, we have decided to sometimes preserve their more emphatic speech to keep a tighter match between the audio and the subtitles....

熱門審閱

SF

2022年7月31日

It's not easy, but it shouldn't be. If you go in with the intent to learn with interest in the subject. You will learn a lot. More than I thought I would. I'm a little sad that it is coming to an end.

SL

2020年7月27日

Any people who want to become an entreprenuer should definitely do this course. The lectures was explained in a detailed manner and the powerpoint slides are also quite precise and easily understood.

篩選依據:

526 - 食品和饮料管理 的 550 個評論(共 1,061 個)

創建者 hossam m o y

2020年5月17日

Many of the most important ones are the proper rethinking of the importance of understanding marketing and its impact on the organization

創建者 April R

2021年8月22日

An absolutely fantastic course! I took my first course in business Aligning Business, Brand and Behavior.....they dovetail perfectly!

創建者 CamiloooMF

2020年12月12日

Excellent to start introducing yourself in the Food and Beverages management area. Great explaining and fun to do!. Recommended 100%.

創建者 Carlo E

2020年6月30日

what is satisfactory in all aspects, enriching my cultural background, which I will be able to use in my work as chef de rang, thanks

創建者 Laura J

2020年6月27日

I really enjoyed this course! I work within the hospitality industry and will be implementing my knowledge into my work. Many thanks!

創建者 Ignacio P

2021年2月15日

Good insight into the business, the ins and outs. Specifics and how Niche markets are, especially to find potential or make profits.

創建者 ANNE H

2020年4月29日

I enjoyed this course. The instructor is great. The videos are very alive. I learnt a lot.

Thank you very much for this module.

Bravo.

創建者 Carlos V

2022年3月24日

Very good for getting a better undestanding of food and beverage and how to develop a good strategy for reaching the market better.

創建者 Joseph S

2021年12月27日

What a great course ! well articulated and great detail and exciting to and easy to follow. Thank You Gabriele Troilo and Coursera.

創建者 Brian P

2021年11月20日

Very suitable course for beginner, especially for those one who wanted to study online. I highly recommend this course to you guys.

創建者 Yanzi L

2020年5月10日

Very informative and thorough, the examples are great to follow. The professor is very passionate and clear in teaching the course.

創建者 Abhishek S

2021年6月30日

This course are really helpful for those who aspiring to become entrepreneur or want to start business in food and beverage field.

創建者 Leonardo C

2020年6月22日

Ottimo corso, professionalità del docente, interessanti spunti formativi attraverso le interviste ai manager e titolari aziendali.

創建者 mohamed s

2021年1月20日

Thank you a lot. I really learned a lot from you. If there is really value then it is you and a lot of effort from you. Thank you

創建者 Gian L B

2020年5月6日

Excellent structure of the course. Very professional Professor and Guests in the interviews. Really a great course! I enjoyed it.

創建者 FAISAL

2020年5月14日

This course helped me a lot to understand the business of F&B. This will reflect in my Business Analysis and Consulting career.

創建者 Francisco M L

2020年5月14日

Very interesting course, you review a huge range of aspect about of companies and products from a point of view of the marketing

創建者 Rihards G

2022年6月5日

M​any of the insights of the course can be used in real life and I strongly believe I will use them in the forseeable future.

創建者 Pooja S V S B F

2021年10月29日

This course gave an intense knowledge about food and beverage management and a lot more about traditions and strategy playing

創建者 Pantelis P

2020年4月29日

very interesting and informative course of the basics you have to know about the management of the food and beverage industry

創建者 Ahsan M

2020年4月25日

It is a great course full of valuable information I highly recommend this course for everyone seeking knowledge in this field

創建者 VO H M

2021年4月29日

It's very good and useful for anyone who would like to join the food and beverage field or want to learn new knowledge also.

創建者 Yvonne C

2022年3月4日

I really enjoyed attending the course and gained acknowledge, and will look forward to having similar course in the future.

創建者 Nishtha j

2020年6月7日

i am in content to have opted for this course. everything is explained so perfectly using visuals, examples amd interviews.

創建者 Ayano T

2021年5月6日

So nice lecture video because important points appear on the screen, which helped me to clearly understand and take memos.