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學生對 伊利诺伊大学香槟分校 提供的 Digital Marketing Capstone 的評價和反饋

4.5
498 個評分
147 條評論

課程概述

This four-week Capstone of the Digital Marketing Specialization is designed to help you apply the principles you have learned in the previous courses. This capstone course is designed to give you hands-on experience in executing a digital marketing campaign for a fictitious firm selling electronics. In the previous courses on analytics and channels, you came up with strategies to identify a firm’s objectives, specify a few key ones, research alternatives to reaching the customer in their decision journey and finally propose a multi-channel digital marketing plan. In this capstone, you will execute a campaign, rather than creating another "plan". You will use an online simulation to do this. You will be a marketing manager for a firm selling digital cameras online through their webstore. You will be reviewing the products, pricing, margins, and historical sales. You will create a targeted ad campaign after researching appropriate keywords for the products you are selling. You will also review the basics of landing page design and search engine optimization. You will then create and execute an email campaign. Once these campaigns are executed, you get feedback on the KPI's such as revenue, profits, traffic, conversions. You will get an opportunity to redo this campaign, with new strategies, to improve your KPI's in the second round. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu....

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DG
2020年8月14日

The capstone is interesting, challenging, and give space for finding practical solutions to a real-life scenario. Great way to try implementing all the theoretical knowledge learned in other courses.

AR
2016年10月18日

My very first specialization. It wasn't that easy. But I'm sure worth it. Thank you, Coursera. Thank you, teachers! Hope that knowledge (and certificate, as well) will help me to enhance my career.

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51 - Digital Marketing Capstone 的 75 個評論(共 143 個)

創建者 Jordi

2017年1月14日

Excellent course! well structured, gives you an overall perspective of Digital Marketing. Willing to gain deeper learning on the topics discussed.

創建者 Gustavo S d S

2017年6月27日

Great course, ending it with a gran finale. It covers all the topics of the Digital Marketing Specialization, it's challenging and rewardful.

創建者 ROBERT C M

2020年3月27日

This course really stretched my horizons and it put a practical delivery just like my experience inside of a corporation would demand.

創建者 Stacey H

2017年1月16日

This was a challenging class that truly put your knowledge to the test. I felt it was very representative of a real-world problem.

創建者 SRIDHAR K

2020年6月26日

Best course I have done in recent times. Very valuable learning. A must course on digital marketing. Highly recommended.

創建者 Juan S D

2016年7月12日

Espectacular manera de terminar el curso!! Simplemente lo mejor trabajar con empresas tan grandes como Grainger y Bosch.

創建者 Ruben Y W T

2020年12月5日

Tough and difficult to get through, but well worth it! Learnt what is required to prepare a Digital Marketing Plan!

創建者 Madhu T

2017年9月20日

Great Course. Wonderful Faculty. Highly recommended for everyone looking to start a career in Digital Marketing.

創建者 kenneth n

2020年4月17日

Really good- good quality materials. Suitable for beginners plus those with experience of digital marketing

創建者 Zanfrini S

2018年5月29日

Though but really interesting. This is the one that force you to face reality and to use what you learnt.

創建者 Giridaran S

2020年8月10日

it is a really good course and learned a lot and applied everything learned for the capstone project

創建者 Sri J M

2019年10月24日

The course made me know the practical difficulties and understand the concept in a better manner.

創建者 Karla V

2017年10月1日

This a great course. You put in work all you have learn during the 6 courses. 100% Recommended

創建者 ALISHER K

2020年8月24日

One of the most interesting and challenging Capstone I've ever had. Good luck for everyone!!!

創建者 GUSTAVO A G A

2020年12月6日

It is a great specialization, several stages of work and learning but highly recommended.

創建者 Andile N K

2020年5月12日

Excellent! Thank you for all the guidance and instruction. Thoroughly enjoyed the course.

創建者 Sunita P

2016年12月13日

Great course to understand Digital Marketing concepts and apply in real case scenarios.

創建者 Jacques P

2017年4月6日

Great way to learn how to prepare a digital marketing plan in a step by step basis.

創建者 Dr.kalyan S

2021年2月25日

Excellent curriculum, Great teaching

Thanks to University of Illinois and coursera

創建者 Daniel W

2021年2月12日

Great course, you learn about implementing your new skills in real life scenarios

創建者 Juliana P

2018年11月8日

Excellent course to guide you through the Final Project of the Specialization.

創建者 Maria P M A

2020年9月2日

Really important theorical concepts. Capstone is key to but them on practice

創建者 Susana R R

2016年2月8日

I will highly recommend this Specialization. I have learned a lot. Thanks

創建者 Rebeca A C

2020年11月17日

i really enjoy the capstone. Great way to put my learning into practice

創建者 William J B

2016年9月1日

Not easy, but worth it, especially if Digital Marketing is your career.