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學生對 伊利诺伊大学香槟分校 提供的 Digital Marketing Capstone 的評價和反饋

4.5
364 個評分
100 條評論

課程概述

The Capstone is the culminating project in the Digital Marketing Specialization. The corporate partner for the specialization is W.W. Grainger(http://www.grainger.com/) . They are the largest supplier of Maintenance, Repair and Operations (MRO) products. Millions of businesses and institutions worldwide rely on Grainger for pumps, motors, hand tools, janitorial supplies, fasteners and much more. In 2017, they had sales of US Dollar 10.4 Billion, and about 60% of orders originated online. You will be working on a problem specified by the Digital Marketing team at Grainger, to develop a channel strategy to increase sales of Bosch power tools on Grainger.com. You will have the opportunity to combine the tools and techniques obtained through all the courses in this specialization and apply them to a real business problem. The Capstone project will be 6 weeks long. You must take the Capstone project class after taking all the other courses in this Specialization. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu....

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AR

Oct 19, 2016

My very first specialization. It wasn't that easy. But I'm sure worth it. Thank you, Coursera. Thank you, teachers! Hope that knowledge (and certificate, as well) will help me to enhance my career.

VL

Mar 03, 2020

Good hands on exercise. Power tools is really a good choice since most people don’t know much about it - therefore it trains our ability on research and use of (overwhelming) information.

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76 - Digital Marketing Capstone 的 93 個評論(共 93 個)

創建者 Harishh

Apr 03, 2017

Overall the course content and quality is good and the lectures are pretty good and highly informative, but the course content need to be highly practical oriented and geared towards meeting the real-time needs of digital marketing professionals.

創建者 Brett C M

Dec 21, 2019

This capstone is significantly intense. Hard questions and lots of incremental research. Very valuable to do the peer reviews and see how other learners interpret the questions and apply their knowledge.

創建者 Nelson D C G

Feb 09, 2016

There were parts where the lack of context felt worse than others. In general, it was OK but I think with the years it will improve.

創建者 Zeynep A K

Jan 09, 2017

Excellent course, the only advice is it takes 10-12 hrs per week, plan accordingly.

創建者 Nicole W

May 26, 2020

It was a good course to apply all of the lessons in the first six courses.

創建者 Donny S

Dec 12, 2017

You can end the course with a nice digital marketing campaign proposal (and a specialization), but there is a lack of direction and explanation about assignment requirements. It'd be nice if there were weekly videos that went over some of the important details, and suggested things to include in the modules and key marketing concepts to keep in mind (rather than just rehashing old lectures).

However, all said and done, finally earning the specialization is rewarding and could be beneficial for my career. Now this is done, I'm now interested in earning certifications in specific skills like Google Analytics, Facebook Blueprint and more (such as ones listed here: https://www.reddit.com/r/marketing/comments/5aruw8/marketing_certifications_we_value_when_hiring_new/).

創建者 Deepak V

Feb 13, 2016

It wasn't structured that well, Plus most of had to make a digital marketing report for the first time without even a sample of how industry experts expect to see when they look ata repot

創建者 Erin P

Feb 17, 2016

Lack of information and clear direction. I could have produced a more cohesive document if all of the deliverables were described from the beginning.

創建者 Andrejs V

Feb 24, 2016

Just three stars for the topic chosen Grainger, a bit to complicated and sometimes not strait-forwarded tasks.

創建者 YunLi

Jan 09, 2017

It is ok, and not as good as the marketing class from warton

創建者 Emily W

Oct 03, 2017

The assignments were extremely vague and confusing. This problem has been known for years, according to the discussion boards, but no one has fixed it. Extremely disappointing.

創建者 Romain V

Oct 07, 2016

The capstone topic was not very interesting.

創建者 Rashmi P N

May 08, 2018

I am not getting passing marks.

創建者 YASEEN S Z

Nov 29, 2016

There is no doubt that coursera platform is the best education in the world

But I want to learn digital marketing and this Capstone needs to experience in the digital marketing not less than 10 years

I wish there are a path or templates to work and learn, such as the Capstone project of specialization in marketing social media

There is lack of information and data and the previous five courses is insufficient for professional project like this Capstone

The first course marketing in the digital world was really the best course in coursera

and This course is really the worst course in coursera

And unhelpful and I did not learn anything from this course only gather information from various sources to pass assignment

創建者 Jeffrey T L

May 08, 2020

Coursera cancelled my subscription without telling me, informed me that I passed all 7 courses and would receive my certificate for the specialization...all WHILE I was just starting my Capstone. No one to contact. No help.

Be weary of this specialization and (possibly) all others as of May 2020...

創建者 Luis A F L

Mar 17, 2016

Hated the course and the content. I truly regret investing my money on this course.

創建者 Ricky A

Dec 12, 2017

ZERO customer support when I reached out. Both on Social media and over here.

創建者 hubert k

May 11, 2016

too long