課程概述

The Capstone is the culminating project in the Digital Marketing Specialization. The corporate partner for the specialization is W.W. Grainger(http://www.grainger.com/) . They are the largest supplier of Maintenance, Repair and Operations (MRO) products. Millions of businesses and institutions worldwide rely on Grainger for pumps, motors, hand tools, janitorial supplies, fasteners and much more. In 2017, they had sales of US Dollar 10.4 Billion, and about 60% of orders originated online. You will be working on a problem specified by the Digital Marketing team at Grainger, to develop a channel strategy to increase sales of Bosch power tools on Grainger.com. You will have the opportunity to combine the tools and techniques obtained through all the courses in this specialization and apply them to a real business problem. The Capstone project will be 6 weeks long. You must take the Capstone project class after taking all the other courses in this Specialization. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu....

2020年8月14日

The capstone is interesting, challenging, and give space for finding practical solutions to a real-life scenario. Great way to try implementing all the theoretical knowledge learned in other courses.

2016年10月18日

My very first specialization. It wasn't that easy. But I'm sure worth it. Thank you, Coursera. Thank you, teachers! Hope that knowledge (and certificate, as well) will help me to enhance my career.

學生對伊利诺伊大学香槟分校提供的 Digital Marketing Capstone 的評價和反饋

課程概述

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76 - Digital Marketing Capstone 的 100 個評論（共 131 個）

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學生對 伊利诺伊大学香槟分校 提供的 Digital Marketing Capstone 的評價和反饋

課程概述

熱門審閱

76 - Digital Marketing Capstone 的 100 個評論（共 131 個）

Coursera Footer

熱門在線課程

熱門在線專項課程

在線證書

在線學位課程

Coursera

社區

更多

學生對伊利诺伊大学香槟分校提供的 Digital Marketing Capstone 的評價和反饋