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Digital Marketing Capstone, University of Illinois at Urbana-Champaign

4.4
267 個評分
75 個審閱

課程信息

The Capstone is the culminating project in the Digital Marketing Specialization. The corporate partner for the specialization is W.W. Grainger(http://www.grainger.com/) . They are the largest supplier of Maintenance, Repair and Operations (MRO) products. Millions of businesses and institutions worldwide rely on Grainger for pumps, motors, hand tools, janitorial supplies, fasteners and much more. In 2017, they had sales of US Dollar 10.4 Billion, and about 60% of orders originated online. You will be working on a problem specified by the Digital Marketing team at Grainger, to develop a channel strategy to increase sales of Bosch power tools on Grainger.com. You will have the opportunity to combine the tools and techniques obtained through all the courses in this specialization and apply them to a real business problem. The Capstone project will be 6 weeks long. You must take the Capstone project class after taking all the other courses in this Specialization. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu....

熱門審閱

創建者 AR

Oct 19, 2016

My very first specialization. It wasn't that easy. But I'm sure worth it. Thank you, Coursera. Thank you, teachers! Hope that knowledge (and certificate, as well) will help me to enhance my career.

創建者 AM

Dec 06, 2017

Really informative course which gives a lot of insight into digital marketing ! Highly recommend this course to anyone out there looking to gain new insights into marketing

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68 個審閱

創建者 Andrés Perea Baena

Nov 17, 2018

Great experience to apply and reinforce your learning!

創建者 Jardel Bezerra dos Santos

Nov 13, 2018

Português BR:

Digital Marketing Capstone é um curso fundamental para compreender como o ambiente digital está revolucionando a forma de comunicar, vender, persuadir e entreter os consumidores. Assim como qualquer outro curso, existem pontos que precisam ser melhorados para aumentar sua eficácia. Por isso, se faz necessário constantes atualizações da didática para acompanhar as necessidades contemporâneas. Ao concluir o curso, o aluno consegue adquirir um referencial para imergir no mundo do Marketing Digital. Não se trata de um curso completo contendo todas as metodologias de Marketing. E com certeza, não é o objetivo e nem a intenção da proposta oferecida pela Illinois/Coursera . Entretanto, Digital Marketing Capstone possibilita criar novos caminhos em busca de novos conhecimentos.

English:

Digital Marketing Capstone is a fundamental course to understand how the digital environment is revolutionizing the way you communicate, sell, persuade and entertain consumers. Like any other course, there are points that need to be improved to increase their effectiveness. Therefore, it is necessary constant updating of didactics to accompany contemporary needs. Upon completion of the course, the student can acquire a referential to immerse in the world of Digital Marketing. This is not a complete course containing all the Marketing methodologies. And of course, it's not the purpose or intent of the offer offered by Illinois / Coursera. However, Digital Marketing Capstone makes it possible to create new paths in search of new knowledge.

創建者 Jairo Ortegon

Nov 13, 2018

Great course.

創建者 Juliana Perdomo

Nov 08, 2018

Excellent course to guide you through the Final Project of the Specialization.

創建者 Danielle Loor

Oct 29, 2018

When I first started this Capstone, I was very excited about it. It did not live up to the expectations. The course material is several years old and needs to be updated. I was not totally pleased with this Capstone at all. It was a lot of work and was very vague, at times. With that being said, I completed all of my assignments to the best of my ability and went out of my way to help peers even though I would receive a one word "feedback" ninety five percent of the time. I am grateful for ALL Of the courses leading up to this Capstone, as they are fantastic and I have learned so much from each of them. I gave all six previous courses in this specialization five stars. I just thought that with all the valuable information I have learned from the courses, the project would have been more relevant. Despite that, I was lucky enough to use everything I have learned to complete a Capstone Project that has so much potential to serve us better. Hopefully in the near future they update it for new learners because Coursera is. great platform to learn on. Thank you Coursera.

創建者 Daniel Caceres

Oct 16, 2018

Great specialization

創建者 Hassan Shafiian

Aug 14, 2018

A real challenge

創建者 Efrén Avilés M

Jun 04, 2018

Amazing course. Eric is a great teacher. Looking forward the capstone.

創建者 Kesinee Angkustsiri Yip

May 30, 2018

This class was enormously helpful in helping students to learn new data sources and how to synthesize what we learned in the past six courses. Reviewing others' coursework was an important means of learning new resources and different perspectives. This is the art and not just the science of digital marketing planning. I'm grateful to the professors and fellow learners for the opportunity. My views of marketing are forever changed and I look forward to applying what I've learned int the real world! Thank you!

創建者 Sonja Mitic

May 29, 2018

I have successfully completed various courses and specializations here on coursera (I strongly recommend Wharton’s Gamification course which I found to be the most challenging and inspiring) and I can say that Digital Marketing Capstone is the only course that I didn’t enjoy attending. The project is utterly uninteresting, it requires knowledge and preparation in digital analytics not provided in the previous two courses on this subject (techniques, types of analysis etc), it limits on email and display advertising (it can hardly be called integrated marketing strategy) and it lacks completely the strucure and guidance in the task esecution as well as peer evaluation (some of the comments I received were based on personal point of view and lacked objectivity). The best part of this specialization are Aric Rindfleisch’s courses who unfortunatelly wasn’t involved in the Capstone Project.