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學生對 伊利诺伊大学香槟分校 提供的 Digital Marketing Capstone 的評價和反饋

4.5
458 個評分
130 條評論

課程概述

The Capstone is the culminating project in the Digital Marketing Specialization. The corporate partner for the specialization is W.W. Grainger(http://www.grainger.com/) . They are the largest supplier of Maintenance, Repair and Operations (MRO) products. Millions of businesses and institutions worldwide rely on Grainger for pumps, motors, hand tools, janitorial supplies, fasteners and much more. In 2017, they had sales of US Dollar 10.4 Billion, and about 60% of orders originated online. You will be working on a problem specified by the Digital Marketing team at Grainger, to develop a channel strategy to increase sales of Bosch power tools on Grainger.com. You will have the opportunity to combine the tools and techniques obtained through all the courses in this specialization and apply them to a real business problem. The Capstone project will be 6 weeks long. You must take the Capstone project class after taking all the other courses in this Specialization. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu....

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DG
2020年8月14日

The capstone is interesting, challenging, and give space for finding practical solutions to a real-life scenario. Great way to try implementing all the theoretical knowledge learned in other courses.

AR
2016年10月18日

My very first specialization. It wasn't that easy. But I'm sure worth it. Thank you, Coursera. Thank you, teachers! Hope that knowledge (and certificate, as well) will help me to enhance my career.

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26 - Digital Marketing Capstone 的 50 個評論(共 123 個)

創建者 Barnendra M C

2019年9月18日

Amazing experience with the Digital Marketing Capstone. It really tested my understanding of the entire digital marketing specialization content and pushed me towards extensive research during the course of the capstone. Feeling contented with this accomplishment

創建者 Amilcar J L R

2020年10月14日

A very complete specialization with Final Project of Digital Marketing Plan. Top-notch instructors and interviews from both the University of Illinois and experts from prestigious companies. A highly recommended specialization. 7 months of proof. Worth!!

創建者 Abhinav R P V

2016年9月9日

Thanks for the capstone project.I learned a lot during the journey to this capstone.Got confidence that i can do more specializations on coursera. Thanks for my professors Aric Rindfleisch and Kevin Hartman for the great lectures.

創建者 Vadim U

2020年5月16日

Very useful and practical! I'm absolutely new to the digital marketing, but the course is designed in the way that you will get it from the first time. I suggest to update some reading materials as part of them is a bit outdated.

創建者 Osama K A

2019年7月19日

This course is a collection of all the previous courses in the specialization. it demands a lot of work and research. But it is great to full understand and gather all previous ideas in one project. I like it..

創建者 NEHA D

2020年9月3日

This course is amazing!! I aint from a marketing background but this course has helped me attain a good in depth knowledge as well as practical experiences upon Digital environment, its uses and impact too!!

創建者 Sathyajith D

2017年6月24日

I thoroughly enjoyed the course. I am sure I am yet to grasp elements here and there. But I am sure by rechecking the videos and going through the course material, this really helps to make me an expert.

創建者 Deep J G

2020年8月15日

The capstone is interesting, challenging, and give space for finding practical solutions to a real-life scenario. Great way to try implementing all the theoretical knowledge learned in other courses.

創建者 Veronica L

2020年3月2日

Good hands on exercise. Power tools is really a good choice since most people don’t know much about it - therefore it trains our ability on research and use of (overwhelming) information.

創建者 Marcos M

2017年6月22日

Very good course. High quality content and also using a real case involving real enterprises. It bring the student to the real world applying the knowledge acquired. I recommend.

創建者 Sol D L

2019年11月20日

Ejercicio muy útil para poner en práctica todo lo aprendido y quedarse uno con el órden establecido que uno debe llevar a cabo para realizar un Digital Marketing Plan.

創建者 Akin F A

2020年6月22日

Excellent course for anybody considering a digital marketing career. The professors are highly skilled and the class work makes you very competent. Highly recommended

創建者 Abhishek S

2018年3月1日

Very well planned and comprehensive. Nicely captures all the areas and learning in previous modules(courses) and then asks to apply the concepts learned.

創建者 Alina S

2020年9月11日

It was challenging to prepare all of these and put together so it looks great as a presentation in the end, but I have learned tons! Thanks for that :)

創建者 Jordi

2017年1月14日

Excellent course! well structured, gives you an overall perspective of Digital Marketing. Willing to gain deeper learning on the topics discussed.

創建者 Gustavo S d S

2017年6月27日

Great course, ending it with a gran finale. It covers all the topics of the Digital Marketing Specialization, it's challenging and rewardful.

創建者 ROBERT C M

2020年3月27日

This course really stretched my horizons and it put a practical delivery just like my experience inside of a corporation would demand.

創建者 Stacey H

2017年1月16日

This was a challenging class that truly put your knowledge to the test. I felt it was very representative of a real-world problem.

創建者 SRIDHAR K

2020年6月26日

Best course I have done in recent times. Very valuable learning. A must course on digital marketing. Highly recommended.

創建者 Juan S D

2016年7月12日

Espectacular manera de terminar el curso!! Simplemente lo mejor trabajar con empresas tan grandes como Grainger y Bosch.

創建者 Madhu T

2017年9月20日

Great Course. Wonderful Faculty. Highly recommended for everyone looking to start a career in Digital Marketing.

創建者 k

2020年4月17日

Really good- good quality materials. Suitable for beginners plus those with experience of digital marketing

創建者 Zanfrini S

2018年5月29日

Though but really interesting. This is the one that force you to face reality and to use what you learnt.

創建者 Giridaran S

2020年8月10日

it is a really good course and learned a lot and applied everything learned for the capstone project

創建者 Sri J M

2019年10月24日

The course made me know the practical difficulties and understand the concept in a better manner.