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Digital Analytics for Marketing Professionals: Marketing Analytics in Practice, University of Illinois at Urbana-Champaign

1,621 個評分
320 個審閱


This course builds on the theory and foundations of marketing analytics and focuses on practical application by demystifying the use of data in marketing and helping you realize the power of visualizing data with artful use of numbers found in the digital space. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and


創建者 OA

Mar 01, 2016

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

創建者 AS

Apr 13, 2018

Very well delivered content - having the slides to review ahead of the videos was very beneficial and I found the readings were very to the point in support of the content being delivered.


306 個審閱

創建者 Dove

Dec 08, 2018

Nice course! Easy to follow. I'm looking forward to some more in-depth course!

創建者 Mario Humberto Uribe Briseño

Nov 28, 2018

Very useful information, presented at a fairly digestible pace.

創建者 ayman m f elsentresy

Nov 22, 2018

it's good one but the resources should be picked out better than the existing ones.

創建者 Babalola Taiwo Tayo

Nov 19, 2018

What i have learnt in this course can't be quantified.

創建者 Gabriel N Onike

Nov 16, 2018

Great Course !! Analytic tools , processes and practices very well explained.

創建者 Maria Paula Uricoechea Castellanos

Oct 20, 2018

Some videos need subtitles :)

創建者 Danielle Loor

Oct 16, 2018

Great, informative course.

創建者 Harolyn Acosta

Oct 10, 2018

I was interested on Analytics, but not that much because I have my tendency to be atracted to creativity, and I used to think that were two different worlds. Thanks to this course now I enjoy even planning a research, but obiously more creating the report.

The professor is clear, and the lectures and offered reading are pretty usefull, it does not matter what you work.

You will enjoy it and can take a lot of advantage, specially improving your reports.

創建者 Mehrdad khodadady

Sep 30, 2018

I really appreciate from the authorities of Coursera Online that they created such a wonderful service for us til we can improve our knowledge and learn things in here, As a refugee this is a real privilege for me to lift up my knowledge and explore my creativity. God bless you all


Aug 28, 2018