This course offers a unique perspective into the differentiating aspects of business to business (B2B) marketing that can be contrasted to traditional business to consumer (B2C) marketing that is the subject of most other marketing curricula. Moreover, as one of the courses in the Specialization: International Marketing & Cross Industry Growth, here too there is an emphasis on how companies can expand by cross-country and cross-industry innovation.
- 5 stars74.09%
- 4 stars18.27%
- 3 stars4.61%
- 2 stars1.60%
- 1 star1.40%
來自INTERNATIONAL B2B (BUSINESS TO BUSINESS) MARKETING的熱門評論
Very good course with clear instruction and many productive ideals regarding B2B marketing
More clarification needed on some terms transing difference between diagonal, vertical and horizonal cross countries growth matrix
This is an excellent course which gives different useful insights on B2B Marketing. I got to learn a lot from the lectures as well as the expert interviews from Rolls Royce and other firms.
Compared to the other two courses, this one went into dep to the concept. I appreciate the teaching quality of the Professor.
關於 国际营销与跨行业发展 專項課程
This Specialization covers marketing concepts but, more importantly, emphasizes the need by companies and individuals to think openly across international markets and industries for new ideas or expansion. This is summarized as "Cross Country & Cross Industry" Innovation, or CCCI in short. The first two courses will establish the core foundations and then the last three courses will elaborate on major global industry clusters: course 3 on B2B, course 4 on Healthcare and Hospitality, and course 5 on Sports and Entertainment. The capstone will require learners to develop a new product using knowledge learned from at least 2 industries.