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返回到 International B2B (Business to Business) Marketing

學生對 延世大学 提供的 International B2B (Business to Business) Marketing 的評價和反饋

4.6
459 個評分
93 條評論

課程概述

This course offers a unique perspective into the differentiating aspects of business to business (B2B) marketing that can be contrasted to traditional business to consumer (B2C) marketing that is the subject of most other marketing curricula. Moreover, as one of the courses in the Specialization: International Marketing & Cross Industry Growth, here too there is an emphasis on how companies can expand by cross-country and cross-industry innovation. By taking this course learners will obtain the following outcomes: (1) understand the differences between B2C and B2B marketing. (2) approach marketing problems from an inter-organizational perspective, in particular, learn about decision making at buying centers. (3) innovate B2B marketing via a CCCI, i.e. Cross Country & Cross Industry Innovation approach. (4) gain insights about CCCI Innovation and best practices via interviews with top B2B industry experts....

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AB
2020年9月7日

The information is presented quite clearly with fitting examples that aid understanding. Professor Chang's enthusiasm and personality shine through with his creative ways of presenting the material.

SA
2019年12月18日

This is an excellent course which gives different useful insights on B2B Marketing. I got to learn a lot from the lectures as well as the expert interviews from Rolls Royce and other firms.

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1 - International B2B (Business to Business) Marketing 的 25 個評論(共 92 個)

創建者 Deleted A

2016年7月13日

I am quite new to this learning portal and thus visited just few courses. Nevertheless I didn´t finish all of them because some were unfortunately quite boring. In contrast this course is so far the best I have seen. Professor Chang caught my attention from the first second. Course is very well structured, lessons and language are easy to understand. Lecture is very interactive, interrupted by short questions to maintain your concentration. Background is changing in order to keep your attention and desire to know more. Learning with prof. Chang is simply great fun!!!

創建者 Vignesh.D

2019年12月10日

The course in this specialization was awesome and the contents were very clear.

Examples given were very much useful, relevant and easily understandable.

創建者 Rohita D

2021年2月17日

I must admit that I totally loved the pedagogy of Dr. Dae Ryun Chang. He was able to hold my attention across all sessions and I was so eagerly waiting for what will he be discussion next. I totally loved reading the three chapters from his book, I wish I could get the same and read fully.

Thank you Sir and as a faculty myself I also learnt a trick or two from you. God bless you, keep spreading knowledge.

Best Wishes

創建者 121923603014 P V K

2021年3月26日

this is good plat from to new courses and generate some new things and new thinking ability from this course. this is related top my graduation course . B2B marketing is good course and we can learn new thigs through this course

創建者 Allana S B

2020年9月8日

The information is presented quite clearly with fitting examples that aid understanding. Professor Chang's enthusiasm and personality shine through with his creative ways of presenting the material.

創建者 Shashwat A

2019年12月19日

This is an excellent course which gives different useful insights on B2B Marketing. I got to learn a lot from the lectures as well as the expert interviews from Rolls Royce and other firms.

創建者 Naresh C

2019年8月17日

Excellent One, better if we could have more live examples in the lessons. But I like the way the material has been created with more crisp and to the point material.

創建者 OM P T

2021年11月14日

A great knowledge to acquire on International B2B Marketing. Particularly the interviews with ThyssenKrupp and Rolls Royce was very interesting and a lot to learn.

創建者 Oriol G

2020年11月15日

Great course that introduces excellent concepts to use daily in our companies. A good effort that it is payed off.

Thanks Dr. Chang and the Yonsei University.

創建者 Marie-Caroline L

2017年8月23日

Excellent course. The teacher is extremely clear the examples are useful. You can follow this course as a complete beginner in the issue.

創建者 Madhav G

2017年9月16日

The topic was tough, the instructor has made it easy to understand and interesting as well. Thank you for teaching me. I am indebted.

創建者 Parvathy M

2020年6月19日

very insightful and the expert talks gave a more in-depth understanding of the concepts from an actual industry perspective

創建者 SOUMYA K

2020年2月18日

This is really a good course. This course helped me to understand the key points of international B2B marketing.

創建者 Muhammad F A K

2020年8月23日

In this course, I gained vast knowledge about B2B marketing with different aspects of companies and markets.

創建者 Deleted A

2021年4月1日

Nice course the teacher explain very well all the concept. Thank you very much I ve learned a lot

創建者 Soumyajeet K

2019年2月22日

I feel very useful while I was learning it and the course content is very clear an to the point.

創建者 IGI-ODODO O

2020年6月26日

I really loved every aspect of this course coupled with the challenges in passing the course.

創建者 Prompiriya P

2020年8月1日

Very informative and interesting. With interviews with insider of the field. Great course.

創建者 (Thomas) T A C

2019年5月19日

Very good course with clear instruction and many productive ideals regarding B2B marketing

創建者 Ishank C

2020年5月27日

A fantastic explanation of concepts. It was a very learning and enriching experience.

創建者 Sanjay Y

2019年1月29日

NOTHING

JUST I LIKE THE CONCEPT TO POSSIBILITY TO CROSS THE LEVEL BUT OVERALL GOOD

創建者 PRASHANT K P

2019年6月2日

The best course there is on International B2B Marketing. Thanks Professor Chang!

創建者 Riaz R K

2020年7月21日

very helpful course and well organized.course material are up to data.

創建者 Sujay P

2019年8月21日

Great platform to learn for marketing is conducted internationally.