課程信息
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第 3 門課程(共 6 門)

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

完成時間大約為6 小時

建議:3 weeks of study, 1-2 hours/week...

英語(English)

字幕:英語(English), 韓語, 西班牙語(Spanish), 中文(簡體)
User
學習Course的學生是
  • Marketing Specialists
  • Entrepreneurs
  • Marketers
  • Customer Care Reps
  • Project Managers

您將獲得的技能

Business MarketingMarketingMarketing Strategy
User
學習Course的學生是
  • Marketing Specialists
  • Entrepreneurs
  • Marketers
  • Customer Care Reps
  • Project Managers

第 3 門課程(共 6 門)

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

完成時間大約為6 小時

建議:3 weeks of study, 1-2 hours/week...

英語(English)

字幕:英語(English), 韓語, 西班牙語(Spanish), 中文(簡體)

教學大綱 - 您將從這門課程中學到什麼

1
完成時間為 4 小時

What is B2B Marketing?

7 個視頻 (總計 48 分鐘), 5 個閱讀材料, 3 個測驗
7 個視頻
1.1 Introduction to Course1分鐘
1.2 What is B2B Marketing? Part18分鐘
1.3 What is B2B Marketing? Part29分鐘
1.4 B2B: Push & Pull and the 4W’s Approach8分鐘
1.5 Expert B2B Interview with Alex Teo and Prasanna Meduri Part19分鐘
1.6 Expert B2B Interview with Alex Teo and Prasanna Meduri Part27分鐘
5 個閱讀材料
Syllabus10分鐘
Let's Connect on Social Media10分鐘
Slides10分鐘
Recommended Reading on Noon Nopi10分鐘
References10分鐘
2 個練習
Lesson 1 Practice Quiz10分鐘
Lesson 1 Graded Quiz10分鐘
2
完成時間為 2 小時

B2B Marketing Mix

8 個視頻 (總計 62 分鐘), 3 個閱讀材料, 2 個測驗
8 個視頻
2.2 B2B: Product Marketing Part27分鐘
2.3 B2B: Price Marketing Part17分鐘
2.4 B2B: Price Marketing Part29分鐘
2.5 B2B: Promotion Marketing Part18分鐘
2.6 B2B: Promotion Marketing Part26分鐘
2.7 B2B: Place Marketing Part16分鐘
2.8 B2B: Place Marketing Part27分鐘
3 個閱讀材料
Slides10分鐘
Recommended Reading on Marketing Strategy10分鐘
References10分鐘
2 個練習
Lesson 2 Practice Quiz10分鐘
Lesson 2 Graded Quiz10分鐘
3
完成時間為 2 小時

B2B Cross Country and Cross Industry Growth

8 個視頻 (總計 68 分鐘), 2 個閱讀材料, 1 個測驗
8 個視頻
3.2 B2B: Cross Country Growth Part210分鐘
3.3 B2B: Cross Industry Growth Part110分鐘
3.4 B2B: Cross Industry Growth Part29分鐘
3.5 Expert Interview with Rolls Royce International (Dr. Alex Jun) Part18分鐘
3.6 Expert Interview with Rolls Royce International (Dr. Alex Jun) Part28分鐘
3.7 Expert Interview with ThyssenKrupp (Mr. Wayne Park)10分鐘
Instructor's Thank You12
2 個閱讀材料
Slides10分鐘
References10分鐘
1 個練習
Final Graded Quiz40分鐘
4.6
43 個審閱Chevron Right

33%

完成這些課程後已開始新的職業生涯

33%

通過此課程獲得實實在在的工作福利

來自International B2B (Business to Business) Marketing的熱門評論

創建者 NCAug 17th 2019

Excellent One, better if we could have more live examples in the lessons. But I like the way the material has been created with more crisp and to the point material.

創建者 VSAug 4th 2017

Dae Ryun Chang sir is phenomenal, the way he teaches and explain theories is really good i would like him to teach more topics. Great work sir.

講師

Avatar

Dae Ryun Chang

Professor of Marketing
School of Business

關於 延世大学

Yonsei University was established in 1885 and is the oldest private university in Korea. Yonsei’s main campus is situated minutes away from the economic, political, and cultural centers of Seoul’s metropolitan downtown. Yonsei has 3,500 eminent faculty members who are conducting cutting-edge research across all academic disciplines. There are 18 graduate schools, 22 colleges and 133 subsidiary institutions hosting a selective pool of students from around the world. Yonsei is proud of its history and reputation as a leading institution of higher education and research in Asia....

關於 国际营销与跨行业发展 專項課程

This Specialization covers marketing concepts but, more importantly, emphasizes the need by companies and individuals to think openly across international markets and industries for new ideas or expansion. This is summarized as "Cross Country & Cross Industry" Innovation, or CCCI in short. The first two courses will establish the core foundations and then the last three courses will elaborate on major global industry clusters: course 3 on B2B, course 4 on Healthcare and Hospitality, and course 5 on Sports and Entertainment. The capstone will require learners to develop a new product using knowledge learned from at least 2 industries....
国际营销与跨行业发展

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