課程信息

16,836 次近期查看

學生職業成果

33%

完成這些課程後已開始新的職業生涯

33%

通過此課程獲得實實在在的工作福利

25%

加薪或升職
可分享的證書
完成後獲得證書
100% 在線
立即開始,按照自己的計劃學習。
第 4 門課程(共 6 門)
可靈活調整截止日期
根據您的日程表重置截止日期。
完成時間大約為4 小時
英語(English)
字幕:英語(English), 西班牙語(Spanish), 韓語, 中文(簡體)

您將獲得的技能

Variable PricingMarketingHospital ManagementHotel Management

學生職業成果

33%

完成這些課程後已開始新的職業生涯

33%

通過此課程獲得實實在在的工作福利

25%

加薪或升職
可分享的證書
完成後獲得證書
100% 在線
立即開始,按照自己的計劃學習。
第 4 門課程(共 6 門)
可靈活調整截止日期
根據您的日程表重置截止日期。
完成時間大約為4 小時
英語(English)
字幕:英語(English), 西班牙語(Spanish), 韓語, 中文(簡體)

提供方

延世大学 徽標

延世大学

教學大綱 - 您將從這門課程中學到什麼

1

1

完成時間為 1 小時

What is unique about managing a service business?

完成時間為 1 小時
7 個視頻 (總計 44 分鐘)
7 個視頻
1.2. Introduction to service businesse2分鐘
1.3. Unique characteristics of service businesses: 01. Customer participation5分鐘
1.4. Unique characteristics of service businesses: 02. Simultaneity13分鐘
1.5. Unique characteristics of service businesses: 03. Perishability5分鐘
1.6. Unique characteristics of service businesses: 04. Intangibility8分鐘
1.7. Unique characteristics of service businesses: 05. Heterogeneity5分鐘
2 個練習
Practice Quiz for Lesson 1 'What is unique about managing a service business?'10分鐘
Graded Quiz for Lesson 1 'What is unique about managing a service business?'24分鐘
2

2

完成時間為 1 小時

How to successfully market a hospitality business?

完成時間為 1 小時
5 個視頻 (總計 25 分鐘), 1 個閱讀材料, 2 個測驗
5 個視頻
2.2. Common characteristics among the hospitality businesses8分鐘
2.3. Unique marketing approaches in the hospitality industry : Variable pricing3分鐘
2.4. Challenges in moving from fixed pricing to variable pricing3分鐘
2.5. Variable pricing strategies: Premium pricing & target discounting8分鐘
1 個閱讀材料
Revenue Management10分鐘
2 個練習
Practice Quiz for Lesson 2 'How to successfully market a hospitality business?'10分鐘
Graded Quiz Lesson 2 'How to successfully market a hospitality business?'24分鐘
3

3

完成時間為 1 小時

How to successfully market a healthcare business?

完成時間為 1 小時
9 個視頻 (總計 38 分鐘)
9 個視頻
3.2. Evolvement of healthcare management focus1分鐘
3.3. Examples of successful patient experience management: Shouldice Hospital4分鐘
3.4. Key elements of design in experience management: Interaction3分鐘
3.5. Examples of successful patient experience management: Kameda Medical Center2分鐘
3.6. Key elements of design in experience management: Facility2分鐘
3.7. Healthcare innovation3分鐘
3.8. Review: Healthcare service industry & its unique marketing approaches1分鐘
3.9. Expert Interview with Severance Hospital14分鐘
2 個練習
Practice Quiz Lesson 3 'How to successfully market a healthcare business?'10分鐘
Graded Quiz Lesson 3 'How to successfully market a healthcare business?'26分鐘

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關於 国际营销与跨行业发展 專項課程

This Specialization covers marketing concepts but, more importantly, emphasizes the need by companies and individuals to think openly across international markets and industries for new ideas or expansion. This is summarized as "Cross Country & Cross Industry" Innovation, or CCCI in short. The first two courses will establish the core foundations and then the last three courses will elaborate on major global industry clusters: course 3 on B2B, course 4 on Healthcare and Hospitality, and course 5 on Sports and Entertainment. The capstone will require learners to develop a new product using knowledge learned from at least 2 industries....
国际营销与跨行业发展

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