As the fastest-growing sectors of the current global economy, both hospitality and healthcare services sector offer tremendous growth opportunities for incumbents and entrepreneurial opportunities for new entrants. To flourish on these opportunities, one must first understand each industry's unique characteristics. This course is designed to help those who are interested in career advancement opportunities in these industries or who want to be inspired by these industries to better equip themselves with enlightened and creative management capabilities.
- 5 stars78.58%
- 4 stars16.62%
- 3 stars3.41%
- 2 stars0.91%
- 1 star0.45%
來自INTERNATIONAL HOSPITALITY & HEALTHCARE SERVICES MARKETING的熱門評論
It was a huge experience for me. It helped me to understant more about health care industry and its strange link between hospitality or service industry
I found this course valuable because it presents techniques applicable to a wide range of jobs.
The course was very informative. I enjoy completing the test that came with it because it forces you to remember thus understand what you learnt better!
One of my favorite courses to preapre me for the hospitality industry. Very simple but sufficient
關於 国际营销与跨行业发展 專項課程
This Specialization covers marketing concepts but, more importantly, emphasizes the need by companies and individuals to think openly across international markets and industries for new ideas or expansion. This is summarized as "Cross Country & Cross Industry" Innovation, or CCCI in short. The first two courses will establish the core foundations and then the last three courses will elaborate on major global industry clusters: course 3 on B2B, course 4 on Healthcare and Hospitality, and course 5 on Sports and Entertainment. The capstone will require learners to develop a new product using knowledge learned from at least 2 industries.