課程信息
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第 2 門課程(共 6 門)

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

完成時間大約為11 小時

建議:4 weeks of study, 2-4 hours/week...

英語(English)

字幕:英語(English)

您將獲得的技能

Social MarketingSocial Media MarketingSocial MediaInfluencer Marketing
學習Course的學生是
  • Marketing Managers
  • Marketing Specialists
  • Customer Care Reps
  • Marketers
  • Real Estate Brokers

第 2 門課程(共 6 門)

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

完成時間大約為11 小時

建議:4 weeks of study, 2-4 hours/week...

英語(English)

字幕:英語(English)

教學大綱 - 您將從這門課程中學到什麼

1
完成時間為 2 小時

Big Data

7 個視頻 (總計 34 分鐘), 7 個閱讀材料, 1 個測驗
7 個視頻
Social Data Flows from a Single Source5分鐘
Data Extraction from Social Documents6分鐘
Accuracy of Text Analysis2分鐘
Data Extraction from Photos and Videos7分鐘
Accessing and Using the IBM Cloud System [for free!]4分鐘
Sign up for Lexalytics Semantria2分鐘
7 個閱讀材料
Welcome to MOOC 2!10分鐘
Meet Your Instructors10分鐘
Grading and Logistics10分鐘
Social Marketing Toolkits10分鐘
Course Bookstore10分鐘
Special Tools and Information for You10分鐘
Having Problems with IBM and Lexalytics?10分鐘
1 個練習
Quiz 110分鐘
2
完成時間為 2 小時

Big Information

11 個視頻 (總計 88 分鐘), 3 個閱讀材料, 1 個測驗
11 個視頻
Free Influencer Analytics Tools 2018 - Followerwonk, Buzzsumo & Instagram Search6分鐘
Free Keyword & Pay Per Click Analytics Tools 2018 - KWFinder, Socialert & Google Adwords10分鐘
Free Hashtag Analytics Tools 2018 - Ritetag, Hashtagify.me & Keyhole.co6分鐘
Free Search Analytics Tools 2018 - Google Trends, Answer the Public & BoardReader6分鐘
Free Content Analytics Tools 2018 - Buzzsumo, Mashable, Alltop, Channel Crawler & ListenNotes6分鐘
Bonus - IBM Institute for Business Value - Free Resource for Technology Information1分鐘
Social Monitoring4分鐘
Salesforce Social Studio - formerly Radian610分鐘
Social Marketing Toolkit Pt. 1b - Lexalytics Worksheets15分鐘
Social Marketing Toolkit Pt. 1c - Analyzing Content12分鐘
3 個閱讀材料
The How-to Section10分鐘
Change is constant! Please read before doing social analytics10分鐘
Lexalytics Links10分鐘
1 個練習
Quiz 26分鐘
3
完成時間為 3 小時

Big Insights

9 個視頻 (總計 46 分鐘), 3 個閱讀材料, 2 個測驗
9 個視頻
Transforming Data to Information5分鐘
IBM Cloud - Assessing your Personality based on your Twitter activities - See Resources for Links to this System2分鐘
Is.gd is a free link tracking tool6分鐘
Buffer is a free social media scheduler3分鐘
Now that you have identified influencers and hashtags, let's start using them!9分鐘
IBM Cloud Visual Recognition System3分鐘
IBM Cloud Tone Analyzer3分鐘
2.14 Using Social Analytics to grow your professional follower base7分鐘
3 個閱讀材料
Question for Discussion about your Twitter Personality Profile from IBM10分鐘
IBM Cloud Celebrity Analyzer10分鐘
Hearing Your Target Market through Social Tools10分鐘
1 個練習
Quiz 34分鐘
4
完成時間為 1 小時

Real-Time in Action

6 個視頻 (總計 36 分鐘), 3 個閱讀材料, 1 個測驗
6 個視頻
Engagement Strategies7分鐘
Building Social Relationships7分鐘
Taco Bell War Room5分鐘
Crisis Management10分鐘
Social Insights for Content Strategies4分鐘
3 個閱讀材料
A Visit to Taco Bell Headquarters10分鐘
Download the Lecture Video Slides10分鐘
What Comes Next?10分鐘
1 個練習
Quiz 48分鐘
4.6
230 個審閱Chevron Right

44%

完成這些課程後已開始新的職業生涯

40%

通過此課程獲得實實在在的工作福利

12%

加薪或升職

來自聆听的重要性的熱門評論

創建者 WLMay 26th 2018

I am enjoying the journey. I anticipate being a better digital marketer than ever before. Thank you for helping me to be better all the way around: personally, academically, and professionally.

創建者 SJApr 2nd 2016

I love the real-world and practical examples given for social listening. I think the descriptions of exactly how the social listening tools actually work help me with getting my own work done.

講師

Avatar

Randy Hlavac

Northwestern University & CEO of Marketing Synergy, Inc

關於 西北大学

Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries. ...

關於 社交媒体营销 專項課程

In a 2018 survey of businesses, Buffer found that only 29% had effective social media marketing programs. A recent survey of consumers by Tomoson found 92% of consumers trust recommendations from other people over brand content, 70% found consumer reviews to be their second most trusted source, 47% read blogs developed by influencers and experts to discover new trends and new ideas and 35% used blogs to discover new products and services. Also, 20% of women who used social considered products promoted by bloggers they knew. Today, businesses and consumers use social media to make their purchase decisions. Created in 2014, this Specialization is updated every quarter to ensure you are receiving the most up-to-date training. The Social Media Marketing Specialization is designed to achieve two objectives. It gives you the social analytics tools, and training to help you become an influencer on social media. The course also gives you the knowledge and resources to build a complete social media marketing strategy – from consumer insights to final justification metrics. In each course, you will also receive special toolkits with timely information & when you pay for the Capstone, you receive a market planning toolkit. Each of the individual courses can be audited for free. To see more, visit each course: 1-What is Social?, 2-The Importance of Listening, 3-Engagement & Nurture Marketing Strategies, 4-Content, Advertising & Social IMC, 5-The Business of Social....
社交媒体营销

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