課程信息
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第 3 門課程(共 6 門)

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

完成時間大約為9 小時

建議:4 weeks of study, 1-3 hours/week...

英語(English)

字幕:英語(English), 阿拉伯語(Arabic)

您將獲得的技能

Social MarketingSocial MediaMarketing StrategyWriting

第 3 門課程(共 6 門)

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

完成時間大約為9 小時

建議:4 weeks of study, 1-3 hours/week...

英語(English)

字幕:英語(English), 阿拉伯語(Arabic)

教學大綱 - 您將從這門課程中學到什麼

1
完成時間為 2 小時

Social Strategy Overview

6 個視頻 (總計 53 分鐘), 7 個閱讀材料
6 個視頻
Social Strategies Used by Organizations Today3分鐘
Engagement Marketing Social Strategy7分鐘
Engagement Example: Cadbury Dairy Milk7分鐘
Engagement Example: Old Spice11分鐘
How Startups and Small Businesses Can Use the Engagement Marketing Social Strategy6分鐘
7 個閱讀材料
Welcome to MOOC 3!10分鐘
Meet Your Instructors10分鐘
Grading and Logistics10分鐘
Social Marketing Toolkits10分鐘
Course Bookstore10分鐘
A Note of the Frequency of Capstone Offerings10分鐘
Special Toolkits for Paid/Financial Aid Learners10分鐘
2
完成時間為 2 小時

Engagement Strategy

8 個視頻 (總計 58 分鐘), 4 個閱讀材料, 1 個測驗
8 個視頻
Your Content Marketing Strategy7分鐘
Newsjacking to impact your high value markets6分鐘
Eventjacking - a "must" engagement strategy for start-ups5分鐘
Developing a 52 week Engagement Marketing Calendar11分鐘
Cool Infographics7分鐘
Infographics for Businesses8分鐘
Using an Engagement Strategy6分鐘
4 個閱讀材料
Infographic Examples10分鐘
More Infographic Examples10分鐘
Even More Infographic Examples10分鐘
Social Marketing Toolkit Pt. 1 - Effective Communication with Data Visualization and Design10分鐘
1 個練習
Quiz 112分鐘
3
完成時間為 4 小時

Nurture Marketing Strategy

9 個視頻 (總計 85 分鐘), 1 個閱讀材料, 2 個測驗
9 個視頻
Nurture Marketing Strategy6分鐘
Nurture Marketing Strategy Examples8分鐘
Importance of a Landing Page4分鐘
Real-Time Marketing8分鐘
Nurture Marketing Programs2分鐘
Develop a Filter and Focus Blog8分鐘
Create a Blog Article19分鐘
Assignment Step by Step21分鐘
1 個閱讀材料
Assignment Overview: Creating Your First Blog Article10分鐘
1 個練習
Quiz 212分鐘
4
完成時間為 1 小時

Developing a Great Blog

2 個視頻 (總計 14 分鐘), 4 個閱讀材料, 1 個測驗
2 個視頻
Developing an Effective Blog7分鐘
4 個閱讀材料
Social Marketing Toolkit Pt. 2 - Blog the Right Way10分鐘
Social Marketing Toolkit Pt. 3 - A/B Split Testing10分鐘
Download the Lecture Video Slides10分鐘
What Comes Next?10分鐘
1 個練習
Quiz 38分鐘
4.7
139 條評論Chevron Right

27%

完成這些課程後已開始新的職業生涯

35%

通過此課程獲得實實在在的工作福利

來自设计与执行营销策略的熱門評論

創建者 HKFeb 12th 2016

I'm only on week 1, and already I've learned things that I can take back to work and use in our campaigns. Looking forward to finishing this and the rest of the classes in this specialization.

創建者 RRFeb 17th 2017

This Course is excellent and especially Prof Randy had put in a lot of effort to give this amazing series of Mooc on Social marketing. I highly recommend these Moocs .

講師

Avatar

Randy Hlavac

Northwestern University & CEO of Marketing Synergy, Inc

關於 西北大学

Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries. ...

關於 社交媒体营销 專項課程

In a 2018 survey of businesses, Buffer found that only 29% had effective social media marketing programs. A recent survey of consumers by Tomoson found 92% of consumers trust recommendations from other people over brand content, 70% found consumer reviews to be their second most trusted source, 47% read blogs developed by influencers and experts to discover new trends and new ideas and 35% used blogs to discover new products and services. Also, 20% of women who used social considered products promoted by bloggers they knew. Today, businesses and consumers use social media to make their purchase decisions. Created in 2014, this Specialization is updated every quarter to ensure you are receiving the most up-to-date training. The Social Media Marketing Specialization is designed to achieve two objectives. It gives you the social analytics tools, and training to help you become an influencer on social media. The course also gives you the knowledge and resources to build a complete social media marketing strategy – from consumer insights to final justification metrics. In each course, you will also receive special toolkits with timely information & when you pay for the Capstone, you receive a market planning toolkit. Each of the individual courses can be audited for free. To see more, visit each course: 1-What is Social?, 2-The Importance of Listening, 3-Engagement & Nurture Marketing Strategies, 4-Content, Advertising & Social IMC, 5-The Business of Social....
社交媒体营销

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