Strategic Sales Management 專項課程
Improve your Sales Management expertise. Create more value by applying concepts, models, and frameworks to support sales planning
Learners will develop a final project, which comprises the development of sales plan guidelines, based on an analysis of a business case.
The business case will bring a sales planning challenge, which is an adaptation of a real-life case. Learners will apply the concepts, models, and frameworks discussed in the Specialization to develop a proposition of sales plan guidelines, which may support a sales plan development.
Fundação Instituto de Administração
A FIA está entre as 3 melhores escolas de negócios do país e no grupo das 55 melhores do mundo, no ranking do Financial Times. Trabalhamos ininterruptamente na geração de conhecimento aplicado e de novas práticas de excelência na Administração. Atuando nas áreas da Consultoria, Educação Executiva e Pesquisa, em 2016, a FIA foi reconhecida/premiada como a melhor instituição com soluções voltadas a Educação Executiva, pela conceituada revista The New Economy.
此课程是 100% 在线学习吗？是否需要现场参加课程？
For this specialization, you will need a general knowledge of business concepts, models, and tools. Learners don't need to have business administration certificate, though.
Professionals from many backgrounds, such as business administration, engineering, economics, accounting and applied social sciences are the typical learners of this specialization, just to mention some examples. Keep in mind that you may be from a different area, and still be prepared to take this Specialization with all the benefits you may get from doing it.
Do I need to take the courses in a specific order?
From an academic standpoint, we would recommend taking the courses, modules, and lessons in the presented order.
What will I be able to do upon completing the Specialization?
Develop sales planning as a strategy roll-out process.
Apply intelligence analysis to support the integration of sales and strategy.
Propose a structure of the sales plan by applying selling models and frameworks.
Align Sales and Marketing functions to support the integration of sales with the strategy.
Develop the sales plan structure to guide the planning process