Chevron Left
返回到 什么是社交?

學生對 西北大学 提供的 什么是社交? 的評價和反饋

4.6
3,323 個評分
859 條評論

課程概述

The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won’t just tell you how to grow your professional persona using social – you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World. While the course can be audited for free, paid learners will receive additional content beyond the course basics. For MOOC 1, the toolkit includes a special video from Alessandro Acquisti on Big Data and a set of studies done by IBM on engagement and social marketing strategies with bottom-line profits. This course has been designed to give you the tools, insights, knowledge, and skills to immediately impact your organization. In addition, we will help you network with thought leaders in social. After completing this course, you and your organization’s staff will be able to position, engage, and grow relationships with the consumers of highest value to you. Today, we are living in a period of massive disruption. New technologies are changing the way people engage with each other and with the organizations that interest them. This course will start you on the path to growing your own social strategy using effective, proven methodologies. Additional MOOC 1 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern)...

熱門審閱

FF

Oct 07, 2016

Great course. Looking forward completing whole specialization.\n\nAdditionally, the course shares and recommends tools which are helpful if you are doing social media marketing or eager to become one.

CC

May 13, 2016

A really great introduction to Social Media Marketing and an opportunity to gain access to really useful tools that make me competitive in the job market. Very excited to begin MOOC 2 of this program.

篩選依據:

101 - 什么是社交? 的 125 個評論(共 843 個)

創建者 Sandhya S

Aug 06, 2020

Amazing course which open you upto to more avenues to build your personal brand. It helped me realise that you can be an influencer not only in social media sites but also through other mediums !

創建者 Anne M P

May 31, 2017

This course covered great information and tied everything in. I'm excited to dive deeper in the knowledge. I found the assignments thought-provoking and helped to narrow down my focus even more.

創建者 Matthew G

Mar 04, 2016

Amazing information given, with great assignments to supplement my learning. Will definitely advise anyone interested in learning more about digital marketing to check out this course and more!

創建者 Veronica H

Oct 06, 2015

It was awesome! It gave me great insight into the social pyramid and how relevant virtual communitiesare to a social strategy and the social success of your brand! Looking forward to the MOOC 2

創建者 Jarred A

Mar 20, 2016

Easily formatted and filled with a wide range of topics that we've heard little about yet rarely understood until utilizing this course! If you wish to stay ahead of the technology, take this!

創建者 Giorge A

Nov 06, 2015

It was amazing the way that the theme was approached, specially because I have some difficulties about the subject, but could learn and interact easily. Thanks you all who made that possible.

創建者 Elias E K

May 15, 2020

a very useful and helpful guide to starting your online social media specialization. this course teaches you how to use the theoretical part of the strategy and applying it for your benefit.

創建者 Joshua J

Aug 17, 2017

Randy Hlavac is an excellent professor with a plethora of experience in the digital marketing industry, and I am glad and honored to have such a professor who is willing to bring in experts.

創建者 Dwylett M

Aug 07, 2017

Very engaging and thoughtfully presented overview and introduction to the course offerings. Had my first big AHA moment which completely validated my decision to enroll/pay for the course.

創建者 Gonzalo F

Feb 12, 2018

I will give it 5 stars. Heads up! I´m really not a social web geek. But this course does unveil content that is very useful and well focused for both the newby as well as the social nerds.

創建者 Adriana V

Aug 10, 2016

I highly recommend this course. I have very little background knowledge on social media and I am using the tools acquired on this online course to help my small business grow. Five stars!

創建者 Roshni K

Oct 02, 2015

The course is extremely well structured. They are doing a great job of making the course useful by creating real life assignments and ensuring users implement learning in the real world

創建者 Eugen V

Jul 28, 2020

It is a very exciting course! I was pleasantly surprised when i saw that the professor has updated the course throughout these years! Love it and can not wait to see what follows next!

創建者 Gunarti T

Sep 27, 2019

@What is Social? made me aware how the social media works and enhanced me to use the social network sites appropriately as marketing tools. Thank you Dr. Randy Hlavac for the lectures.

創建者 Paula N

May 15, 2020

Loving the course so far. It really goes in depth on every aspect related to social media nowadays. I very much recommend it if you are planning on starting a career as an influencer.

創建者 Sheldon

Jun 05, 2017

Absolutely eye opening and definitely a valuable resource for anyone interested in not only growing their own networks but also for anyone who is involved in social media in any way.

創建者 Arpita K

Apr 26, 2020

I thoroughly enjoyed this course, it was gripping and gave me a lot of insight into what I need to do to get a strong base and make a presence in the social media and digital world.

創建者 Pamela B

Aug 25, 2018

I loved this course. I'm in the field but have had no formal training. I feel like I have a handle on concepts behind social media and it will help me be more successful in my job.

創建者 Anjali L

Aug 03, 2019

Absolutely delightful! Whether you are a professional looking to expand your horizons or just a noob looking to see what is going on - this course keeps you engaged and adds value.

創建者 Cristian A V G

Oct 04, 2019

I learned a lot of things that will help me to increase my engaging in social media, and right now i'm doing a lot of changes that i know will be positive to my pages and content.

創建者 Elisiane D S

Nov 25, 2018

Amazing how much you can learn from this course and apply to your personal and business life. I highly recommend this course to anyone looking to get into social media marketing

創建者 Brenda L S

Feb 15, 2016

This course was challenging and interactive. If you use any kind of social media, promote anything is the business work or non for profit, this is the one class that is a Must.

創建者 Victor A R G

Aug 19, 2017

Es interesante aunque sugeriría que para los que realizan paga... obsequien un documento de resumen por curso. Para poder refrescarlo y no tener que recurrir video por video.

創建者 Courtney M

Feb 17, 2016

The course is very well organized, instructors are top notch! I only registered for one course, but the level of instruction was such that I signed up for the specialization.

創建者 José C

Mar 17, 2016

Very impressive introduction to the importance and impact of Social in our lives and in our choices. Mandatory to those who aspire to do any kind of marketing at this level.