Chevron Left
返回到 什么是社交?

學生對 西北大学 提供的 什么是社交? 的評價和反饋

4.6
3,663 個評分
962 條評論

課程概述

The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won’t just tell you how to grow your professional persona using social – you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World. While the course can be audited for free, paid learners will receive additional content beyond the course basics. For MOOC 1, the toolkit includes a special video from Alessandro Acquisti on Big Data and a set of studies done by IBM on engagement and social marketing strategies with bottom-line profits. This course has been designed to give you the tools, insights, knowledge, and skills to immediately impact your organization. In addition, we will help you network with thought leaders in social. After completing this course, you and your organization’s staff will be able to position, engage, and grow relationships with the consumers of highest value to you. Today, we are living in a period of massive disruption. New technologies are changing the way people engage with each other and with the organizations that interest them. This course will start you on the path to growing your own social strategy using effective, proven methodologies. Additional MOOC 1 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern)...

熱門審閱

FF
2016年10月6日

Great course. Looking forward completing whole specialization.\n\nAdditionally, the course shares and recommends tools which are helpful if you are doing social media marketing or eager to become one.

CC
2016年5月12日

A really great introduction to Social Media Marketing and an opportunity to gain access to really useful tools that make me competitive in the job market. Very excited to begin MOOC 2 of this program.

篩選依據:

101 - 什么是社交? 的 125 個評論(共 942 個)

創建者 James S

2020年6月8日

I have paid a tremendous amount of money to get social media help for my company, not knowing what persons was doing, I was at a great disadvantage, this course help me, and was worth my investment.

Thanks

James Savoy

創建者 Xuan Z

2019年9月24日

As a student who has not learned anything about social, I think this course is thought-provoking. It helps me in building a framework about social, which can be a good foundation for me to learn knowledge in depth.

創建者 Akinitan O

2019年7月5日

The course was very insightful. I now have a new approach to using social media. Thanks to Prof Havlac, Judy Franks and other amazing guest lecturers on this course. If you are starting you, this course is for you.

創建者 Steph L

2016年3月14日

I'm really interested in where this course is going because I want to start my own channel/business soon. Thank you for helping me out. I feel like I have a better organization as to how to pursue this profession.

創建者 Lamaar W

2020年5月4日

Absolutely in love with the format. Gained extremely valuable information that got my wheels turning on some other things I'd like to get involved in. Clear, concise and well-structured. Definitely recommend!

創建者 Cameron Q

2020年3月2日

Great course where you not only understand how to use social, but where to use it, how to analyze and engage with the community, and more. Randy created an awesome course with multiple methods of engagement.

創建者 Hilda M G

2016年6月22日

It has enhanced my understanding of social media as well as virtual communities. Even introduced me to profiling. I run my first successful facebook post boost and really made a difference!! Glad I did this.

創建者 Shigraf G

2018年12月31日

This course is worth the time and money!

Everything is perfect about this course.

It has enriched my knowledge about social media.

Will definitely continue with the rest of the courses of this specialisation.

創建者 Paulo R

2017年3月22日

I learned a lot and interact with the community.

I recommend everyone who are interested in Social Media or Marketing to do this course. Now I have another eyes to use social media.

Thank you, Coursera! :)))

創建者 Isaac T

2016年3月10日

Incrível o projeto do curso. Além de ganhar conhecimento sobre as difereças entre as redes sociais (Social Pyramid) Você começa a desenvolver de fato sua própria presença online com os exercícios propostos.

創建者 Gayle H

2016年2月7日

Phenomenal information and terrific perspective. Coming from a total newbie aspect I feel blessed that this was the course I chose. Thank you everyone for all the hard work involved in making this course.

創建者 Marccela N

2020年5月5日

Very well structured with valuable tools to be using as we develop a social presence. A lot of theory, but as an introductory course (for the Social Marketing Specialization) covers all the basics we need.

創建者 Jolene H

2017年5月19日

Very interesting course! Didn't really understand the differences in a social and virtual community so well worth the time. Also, I've been a little timid about Twitter and now feel more at ease with it.

創建者 Charmaine H

2015年10月19日

Loved this course. It provided a wonderful framework for thinking about the social media landscape. I found it had just the right combination of videos, slides and articles to keep me engaged. Thank you!

創建者 francesca m

2020年4月30日

I personally would like to suggest the Social Media Marketing course. It's been very useful, and understanding all about social media. Love the teachers and who organized this course. thank you so much

創建者 Nahla B

2019年3月30日

I highly recommend this course. Learning the fundamentals of social with professor Randy certainly help me understand in-depth entire body of what it means to be social on various digital platforms!

創建者 Alexandra D

2020年5月11日

Found the courses to have been very helpful and informative. I know how to implement it to not only my brand but also help other's who may need some advise in how to start theirs. Thank you again!!

創建者 Jacob N

2020年8月9日

I was surprised at how effective and thorough the course content was. I feel like I've learned a great deal and I will be able to help boost my effectiveness at my job as a Communications Manager.

創建者 Alex N

2018年1月2日

I have learned a lot about social media and social media marketing.

I am an avid user of web technologies, but now I see Social Networks and Virtual Communities differently.

This is a good course.

創建者 Nicole G

2015年11月30日

I enjoyed this class and found it challenging. I am new to the social media world and found this class to be a great motivator to sign up for new social media sites I have never considered before.

創建者 Sandhya S

2020年8月6日

Amazing course which open you upto to more avenues to build your personal brand. It helped me realise that you can be an influencer not only in social media sites but also through other mediums !

創建者 Anne M P

2017年5月31日

This course covered great information and tied everything in. I'm excited to dive deeper in the knowledge. I found the assignments thought-provoking and helped to narrow down my focus even more.

創建者 Matthew G

2016年3月4日

Amazing information given, with great assignments to supplement my learning. Will definitely advise anyone interested in learning more about digital marketing to check out this course and more!

創建者 Veronica H

2015年10月6日

It was awesome! It gave me great insight into the social pyramid and how relevant virtual communitiesare to a social strategy and the social success of your brand! Looking forward to the MOOC 2

創建者 Jarred A

2016年3月20日

Easily formatted and filled with a wide range of topics that we've heard little about yet rarely understood until utilizing this course! If you wish to stay ahead of the technology, take this!