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返回到 什么是社交?

學生對 西北大学 提供的 什么是社交? 的評價和反饋

4.6
3,991 個評分

課程概述

The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won’t just tell you how to grow your professional persona using social – you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World. While the course can be audited for free, paid learners will receive additional content beyond the course basics. For MOOC 1, the toolkit includes a special video from Alessandro Acquisti on Big Data and a set of studies done by IBM on engagement and social marketing strategies with bottom-line profits. This course has been designed to give you the tools, insights, knowledge, and skills to immediately impact your organization. In addition, we will help you network with thought leaders in social. After completing this course, you and your organization’s staff will be able to position, engage, and grow relationships with the consumers of highest value to you. Today, we are living in a period of massive disruption. New technologies are changing the way people engage with each other and with the organizations that interest them. This course will start you on the path to growing your own social strategy using effective, proven methodologies. Additional MOOC 1 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern)...

熱門審閱

CC

2016年5月12日

A really great introduction to Social Media Marketing and an opportunity to gain access to really useful tools that make me competitive in the job market. Very excited to begin MOOC 2 of this program.

FF

2016年10月6日

Great course. Looking forward completing whole specialization.

Additionally, the course shares and recommends tools which are helpful if you are doing social media marketing or eager to become one.

篩選依據:

101 - 什么是社交? 的 125 個評論(共 1,035 個)

創建者 Christiana O A

2020年6月15日

I had such an amazing time throughout MOOC1, Socials. The Facilitators have been so helpful in breaking down what the course entails. Thanks to Prof. Randy Hlavac and Prof. Judy Ungar Franks for everything, including other Guest Facilitators.

創建者 Anthony H

2016年9月25日

A fantastic introduction into social networks and virtual communities! The Internet neophyte can begin with very little intimidation and come out with a larger picture on how information and content value is processed among online communities

創建者 JIA S 국 ‍

2019年1月9日

for a beginning level of marketer, I found this course very helpful. It game me a general idea about social media and resource collecting method. I will recommend this course to anyone who want to learn social media marketing systematically.

創建者 Greg

2015年11月3日

I am new to social media and using social media for business purposes. Seems timely, has me actually doing social media activities, and has focused on a goal of my choice. It seems to be quite useful, and I will be taking the next modules.

創建者 Natasha

2015年10月26日

Very informative course. I love the way the course has balanced theoretical knowledge and practical application of the same. Happy to make the decision to join this course. Thanks Prof. Randy Hlavac, Northwestern University Team & Coursera

創建者 Mauricio E

2021年3月14日

Es un curso muy genial y entretenido, se aprende sobre conceptos básicos del marketing digital, las redes sociales y como aplicarlas a un negocio. Sin duda un curso que es de valiosa ayuda para quienes comenzamos a caminar por este camino

創建者 Alex T

2018年3月9日

Excellent source of information to create a professional profile for yourself on social media channels. Helps you to better understand how to focus on a specific market and create a plan to become an influence to expert in that market.

創建者 Pam P

2020年12月15日

Professor Hlavac is passionate about the subject matter and it really shows. I enjoyed his guest panelists who added another new level to the topics. Also appreciated the supplemental resources and websites shared with us. Thank you!

創建者 Lauris L

2018年11月12日

I'm very eager to complete the next courses to complete this specialization. I really enjoyed the freedom of being able to learn at my own pace, the videos, lectures and forum make everything so much easier than what I expected.

創建者 Shelby S

2020年10月9日

Incredible course and program. The professor is the best one I have had from 6 different Coursera programs I am taking, has relevant and challenging lessons and honestly, this makes me want to get my masters from Northwestern.

創建者 Odey

2019年3月27日

The course was well organized, but I wanted to see more pictures and illustrations because the picture

worth a thousand words.

in conclusion, the course was fantastic...and very thanks for the Professor, Kiron and Coursera

創建者 Jack M

2017年2月28日

Brilliant introduction to social media based marketing and modern marketing in general. Engaging lectures and presentations as well as varied and enlightening reading. Would really recommend and cannot wait to start MOOC 2.

創建者 Mariana P

2017年6月23日

It's very serious lesson, I really enjoy it. Just I get some confusion at some point I would like to know if I can have some help of someone , a teacher or an expert? to solve my confusion and go further in my learning...

創建者 Tirtha K N

2018年6月28日

A very relevant and helpful course. The instructor, Prof.Randy Hlavac, explains the concepts behind social media activities in a simple and easy to understand way. I enjoyed learning from this course. Highly recommended.

創建者 Adesoji A

2016年7月12日

Interesting propositions I must have missed in my contemplations and perceived knowledge of Social. Now I can settle down and have a deeper understanding of the subject and the new planet called Social Media Marketing.

創建者 James S

2020年6月8日

I have paid a tremendous amount of money to get social media help for my company, not knowing what persons was doing, I was at a great disadvantage, this course help me, and was worth my investment.

Thanks

James Savoy

創建者 Pamela R

2021年2月24日

Great course for entrepreneurs, influencers, individuals who want to know more about today's trends in social media, how to manage and track content, and the importance of what markets one should focus on being in.

創建者 Xuan Z

2019年9月24日

As a student who has not learned anything about social, I think this course is thought-provoking. It helps me in building a framework about social, which can be a good foundation for me to learn knowledge in depth.

創建者 Akinitan O

2019年7月5日

The course was very insightful. I now have a new approach to using social media. Thanks to Prof Havlac, Judy Franks and other amazing guest lecturers on this course. If you are starting you, this course is for you.

創建者 Steph L

2016年3月14日

I'm really interested in where this course is going because I want to start my own channel/business soon. Thank you for helping me out. I feel like I have a better organization as to how to pursue this profession.

創建者 Lamaar W

2020年5月4日

Absolutely in love with the format. Gained extremely valuable information that got my wheels turning on some other things I'd like to get involved in. Clear, concise and well-structured. Definitely recommend!

創建者 Cameron Q

2020年3月2日

Great course where you not only understand how to use social, but where to use it, how to analyze and engage with the community, and more. Randy created an awesome course with multiple methods of engagement.

創建者 Hilda M G

2016年6月22日

It has enhanced my understanding of social media as well as virtual communities. Even introduced me to profiling. I run my first successful facebook post boost and really made a difference!! Glad I did this.

創建者 Shigraf G

2018年12月31日

This course is worth the time and money!

Everything is perfect about this course.

It has enriched my knowledge about social media.

Will definitely continue with the rest of the courses of this specialisation.

創建者 Paulo R

2017年3月22日

I learned a lot and interact with the community.

I recommend everyone who are interested in Social Media or Marketing to do this course. Now I have another eyes to use social media.

Thank you, Coursera! :)))