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返回到 什么是社交?

學生對 西北大学 提供的 什么是社交? 的評價和反饋

4.6
3,783 個評分
994 條評論

課程概述

The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won’t just tell you how to grow your professional persona using social – you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World. While the course can be audited for free, paid learners will receive additional content beyond the course basics. For MOOC 1, the toolkit includes a special video from Alessandro Acquisti on Big Data and a set of studies done by IBM on engagement and social marketing strategies with bottom-line profits. This course has been designed to give you the tools, insights, knowledge, and skills to immediately impact your organization. In addition, we will help you network with thought leaders in social. After completing this course, you and your organization’s staff will be able to position, engage, and grow relationships with the consumers of highest value to you. Today, we are living in a period of massive disruption. New technologies are changing the way people engage with each other and with the organizations that interest them. This course will start you on the path to growing your own social strategy using effective, proven methodologies. Additional MOOC 1 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern)...

熱門審閱

CC
2016年5月12日

A really great introduction to Social Media Marketing and an opportunity to gain access to really useful tools that make me competitive in the job market. Very excited to begin MOOC 2 of this program.

FF
2016年10月6日

Great course. Looking forward completing whole specialization.\n\nAdditionally, the course shares and recommends tools which are helpful if you are doing social media marketing or eager to become one.

篩選依據:

76 - 什么是社交? 的 100 個評論(共 977 個)

創建者 Victoria A

2017年2月22日

I think that MOOC 1 offers an excellent framework for Social, even for those who are rather new to the concept of using it as a tool, whether for personal or corporate branding. Also, it's a good set up for the succeeding MOOCs where students are taken deeper into the realm of social.

創建者 John W

2017年1月7日

I really feel privileged to be able to take these high quality course on line. They are a great help to an additional role I have been given at work (taking on marketing for a small business). Thank you for making this available and doing such high quality content and presentation.

創建者 Frances P

2016年9月14日

Excellent course and resources. For those you don't know much about social media, it explains what it is and the importance of it. For those who use social media, it helps put everything into perspective so we can understand the important role it plays in marketing strategies.

創建者 Supratim B

2019年3月3日

It's a great introduction to the world of social. It provides a sound theoretical base and the best part provides actionable inputs for enhancing your online professional persona.

Recommended to candidates who want to understand social and its effectiveness as a marketing tool!

創建者 TINA Z

2020年11月19日

I really enjoyed this class. It was a terrific introduction to social media and has provided me a strong foundation to keep moving through the remainder of the Social Media Specialty. I look forward to learning more in-depth information as I move through the remaining MOOTS.

創建者 Michelle S

2019年10月23日

This was a very nice overview of the components of Social Media. Although I knew a lot of it already, there were some wonderful gems of information and an introduction to tools with which I was not yet familiar. Thank you for a wonderful intro! Definitely worth my time.

創建者 Laura R

2019年7月7日

Un curso excelente, con un muy buen docente, el contenido es de calidad, las explicaciones son claras y concisas y los ejemplos son adaptados a casos reales, ademas las herramientas que se aprenden a usar son muy útiles y completas. Estoy muy satisfecha con el curso.

創建者 Ma. E

2017年9月1日

I t is a good course to learn the basics about social media and how important is to develop your persona in social media. Here you don't learn what you think you know, you really get more information about the importance of social media in this generation.

創建者 Oscar S

2016年1月14日

The instructor is top notch, the professionals invited are the best in their speciality. The structure and content deliver the purpose.

I am honestly very excited to have found this opportunity to retool myself professionally, and open doors for a better future.

創建者 Carlene B

2016年3月20日

The flow and content of this course is fantastic. It's engaging, thought-provoking and really keeps your interest throughout.

It is evident that the course leaders have a real passion for this subject and it's an infectious trait for the learners too.

創建者 Dezzy U

2020年6月22日

I am not sure what i thought when i registered for this course. but I have learned a lot of new information. More importantly, I am glad I am being made to do the assignment. Its making me think and act, which is a step beyond what I I had imagined.

創建者 Nina B

2020年4月26日

I really liked this course, because it covered all the necessary basics one needs to be familiar with in order to start getting involved with social media marketing!

Professor Randy Hlavac is a very good lecturer and explains concepts really well :)

創建者 Mohit M

2018年1月16日

immensely insightful and beautifully put together.The only thing i found lagging is the fact that the course doesn't have enough peer graded assignments on offer or quizzes for that matter which makes it a little less challenging and competitive.

創建者 matthew

2016年12月6日

Really great information made easy to digest. This MOOC is full of useful insights into the world of social and what is means to marketing. Really worth the time for anyone trying to make a social presence for their business or other venture!

創建者 Jose C

2015年10月6日

The course communicates very clearly its intent to help students build marketable business skills and they do not under-perform. It also stimulated me to stay with the multi-course program which is something that I had not seen in other MOOCs.

創建者 Christiana O A

2020年6月15日

I had such an amazing time throughout MOOC1, Socials. The Facilitators have been so helpful in breaking down what the course entails. Thanks to Prof. Randy Hlavac and Prof. Judy Ungar Franks for everything, including other Guest Facilitators.

創建者 Anthony H

2016年9月25日

A fantastic introduction into social networks and virtual communities! The Internet neophyte can begin with very little intimidation and come out with a larger picture on how information and content value is processed among online communities

創建者 JIA S

2019年1月9日

for a beginning level of marketer, I found this course very helpful. It game me a general idea about social media and resource collecting method. I will recommend this course to anyone who want to learn social media marketing systematically.

創建者 Greg

2015年11月3日

I am new to social media and using social media for business purposes. Seems timely, has me actually doing social media activities, and has focused on a goal of my choice. It seems to be quite useful, and I will be taking the next modules.

創建者 Natasha V

2015年10月26日

Very informative course. I love the way the course has balanced theoretical knowledge and practical application of the same. Happy to make the decision to join this course. Thanks Prof. Randy Hlavac, Northwestern University Team & Coursera

創建者 Mauricio E

2021年3月14日

Es un curso muy genial y entretenido, se aprende sobre conceptos básicos del marketing digital, las redes sociales y como aplicarlas a un negocio. Sin duda un curso que es de valiosa ayuda para quienes comenzamos a caminar por este camino

創建者 Alex T

2018年3月9日

Excellent source of information to create a professional profile for yourself on social media channels. Helps you to better understand how to focus on a specific market and create a plan to become an influence to expert in that market.

創建者 Pam P

2020年12月15日

Professor Hlavac is passionate about the subject matter and it really shows. I enjoyed his guest panelists who added another new level to the topics. Also appreciated the supplemental resources and websites shared with us. Thank you!

創建者 Lauris L

2018年11月12日

I'm very eager to complete the next courses to complete this specialization. I really enjoyed the freedom of being able to learn at my own pace, the videos, lectures and forum make everything so much easier than what I expected.

創建者 Shelby S

2020年10月9日

Incredible course and program. The professor is the best one I have had from 6 different Coursera programs I am taking, has relevant and challenging lessons and honestly, this makes me want to get my masters from Northwestern.