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返回到 什么是社交?

學生對 西北大学 提供的 什么是社交? 的評價和反饋

4.6
3,935 個評分
1,039 條評論

課程概述

The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won’t just tell you how to grow your professional persona using social – you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World. While the course can be audited for free, paid learners will receive additional content beyond the course basics. For MOOC 1, the toolkit includes a special video from Alessandro Acquisti on Big Data and a set of studies done by IBM on engagement and social marketing strategies with bottom-line profits. This course has been designed to give you the tools, insights, knowledge, and skills to immediately impact your organization. In addition, we will help you network with thought leaders in social. After completing this course, you and your organization’s staff will be able to position, engage, and grow relationships with the consumers of highest value to you. Today, we are living in a period of massive disruption. New technologies are changing the way people engage with each other and with the organizations that interest them. This course will start you on the path to growing your own social strategy using effective, proven methodologies. Additional MOOC 1 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern)...

熱門審閱

CC
2016年5月12日

A really great introduction to Social Media Marketing and an opportunity to gain access to really useful tools that make me competitive in the job market. Very excited to begin MOOC 2 of this program.

FF
2016年10月6日

Great course. Looking forward completing whole specialization.\n\nAdditionally, the course shares and recommends tools which are helpful if you are doing social media marketing or eager to become one.

篩選依據:

126 - 什么是社交? 的 150 個評論(共 1,021 個)

創建者 Jolene H

2017年5月19日

Very interesting course! Didn't really understand the differences in a social and virtual community so well worth the time. Also, I've been a little timid about Twitter and now feel more at ease with it.

創建者 Charmaine H

2015年10月19日

Loved this course. It provided a wonderful framework for thinking about the social media landscape. I found it had just the right combination of videos, slides and articles to keep me engaged. Thank you!

創建者 francesca m

2020年4月30日

I personally would like to suggest the Social Media Marketing course. It's been very useful, and understanding all about social media. Love the teachers and who organized this course. thank you so much

創建者 Nahla B

2019年3月30日

I highly recommend this course. Learning the fundamentals of social with professor Randy certainly help me understand in-depth entire body of what it means to be social on various digital platforms!

創建者 Alexandra D

2020年5月11日

Found the courses to have been very helpful and informative. I know how to implement it to not only my brand but also help other's who may need some advise in how to start theirs. Thank you again!!

創建者 Jacob N

2020年8月9日

I was surprised at how effective and thorough the course content was. I feel like I've learned a great deal and I will be able to help boost my effectiveness at my job as a Communications Manager.

創建者 Alex N

2018年1月2日

I have learned a lot about social media and social media marketing.

I am an avid user of web technologies, but now I see Social Networks and Virtual Communities differently.

This is a good course.

創建者 Nicole G

2015年11月30日

I enjoyed this class and found it challenging. I am new to the social media world and found this class to be a great motivator to sign up for new social media sites I have never considered before.

創建者 Sandhya S

2020年8月6日

Amazing course which open you upto to more avenues to build your personal brand. It helped me realise that you can be an influencer not only in social media sites but also through other mediums !

創建者 Anne M P

2017年5月31日

This course covered great information and tied everything in. I'm excited to dive deeper in the knowledge. I found the assignments thought-provoking and helped to narrow down my focus even more.

創建者 Matthew G

2016年3月4日

Amazing information given, with great assignments to supplement my learning. Will definitely advise anyone interested in learning more about digital marketing to check out this course and more!

創建者 Veronica H

2015年10月6日

It was awesome! It gave me great insight into the social pyramid and how relevant virtual communitiesare to a social strategy and the social success of your brand! Looking forward to the MOOC 2

創建者 Jarred A

2016年3月20日

Easily formatted and filled with a wide range of topics that we've heard little about yet rarely understood until utilizing this course! If you wish to stay ahead of the technology, take this!

創建者 Giorge A

2015年11月6日

It was amazing the way that the theme was approached, specially because I have some difficulties about the subject, but could learn and interact easily. Thanks you all who made that possible.

創建者 Elias E K

2020年5月15日

a very useful and helpful guide to starting your online social media specialization. this course teaches you how to use the theoretical part of the strategy and applying it for your benefit.

創建者 Joshua J

2017年8月17日

Randy Hlavac is an excellent professor with a plethora of experience in the digital marketing industry, and I am glad and honored to have such a professor who is willing to bring in experts.

創建者 Dwylett M

2017年8月7日

Very engaging and thoughtfully presented overview and introduction to the course offerings. Had my first big AHA moment which completely validated my decision to enroll/pay for the course.

創建者 preeti s

2021年6月25日

It was exciting and insightful. The assignments and materials are so engaging. Must take course for social-media marketers. I was not sure what my goal is until I gone through this course.

創建者 Gonzalo F

2018年2月11日

I will give it 5 stars. Heads up! I´m really not a social web geek. But this course does unveil content that is very useful and well focused for both the newby as well as the social nerds.

創建者 Adriana V

2016年8月9日

I highly recommend this course. I have very little background knowledge on social media and I am using the tools acquired on this online course to help my small business grow. Five stars!

創建者 Victoria A C

2020年12月13日

This is a great introduction to the specialization, it doesn't stand alone at all though, so it wouldn´t make much sense to take it if you're not thinking on taking the following MOOC´s.

創建者 Roshni K

2015年10月2日

The course is extremely well structured. They are doing a great job of making the course useful by creating real life assignments and ensuring users implement learning in the real world

創建者 Eugen V

2020年7月28日

It is a very exciting course! I was pleasantly surprised when i saw that the professor has updated the course throughout these years! Love it and can not wait to see what follows next!

創建者 Gunarti T

2019年9月26日

@What is Social? made me aware how the social media works and enhanced me to use the social network sites appropriately as marketing tools. Thank you Dr. Randy Hlavac for the lectures.

創建者 Paula N

2020年5月14日

Loving the course so far. It really goes in depth on every aspect related to social media nowadays. I very much recommend it if you are planning on starting a career as an influencer.