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學生對 西北大学 提供的 什么是社交? 的評價和反饋

3,783 個評分
994 條評論


The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won’t just tell you how to grow your professional persona using social – you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World. While the course can be audited for free, paid learners will receive additional content beyond the course basics. For MOOC 1, the toolkit includes a special video from Alessandro Acquisti on Big Data and a set of studies done by IBM on engagement and social marketing strategies with bottom-line profits. This course has been designed to give you the tools, insights, knowledge, and skills to immediately impact your organization. In addition, we will help you network with thought leaders in social. After completing this course, you and your organization’s staff will be able to position, engage, and grow relationships with the consumers of highest value to you. Today, we are living in a period of massive disruption. New technologies are changing the way people engage with each other and with the organizations that interest them. This course will start you on the path to growing your own social strategy using effective, proven methodologies. Additional MOOC 1 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern)...



Great course. Looking forward completing whole specialization.\n\nAdditionally, the course shares and recommends tools which are helpful if you are doing social media marketing or eager to become one.


A really great introduction to Social Media Marketing and an opportunity to gain access to really useful tools that make me competitive in the job market. Very excited to begin MOOC 2 of this program.


201 - 什么是社交? 的 225 個評論(共 976 個)

創建者 Daniel V


This course was very straight forward and taught much about Social Media Marketing. Lectures and support material are very well done.

創建者 tamara l


It is always a challenge to define oneself and when it comes to my personal brand, this course helped me to deepen my specific market

創建者 Leslie L E


Great content - well supported by data, experts, readings. Tools are are helpful and enable us to achieve real life social marketing.

創建者 walter l


I enjoyed this course. I learned so much more than I ever thought possible. Thank you for this opportunity to improve my skill-sets.

創建者 Alfredo A


A very professional course dictated in a easy and quick way to help the student to get the starting knowledge and skill to succeed.

創建者 Linda L C


This course is perfect if you don't know where to begin! It really helped me understand what I didn't know and what I need to know.

創建者 Ambati V M


I am so happy to learn social marketing from sitting in my home. Lock Down wont stop us from learning . Thank you sir and coursera

創建者 Vaibhav M


Amazing course. Opened my mind to the huge possibilities of Social. Great teacher in Randy, it was fun to complete What is social.

創建者 Moneim S


this course at the end was very helpful to as I didn't know a lot of sites that can help me with managing my time & also my social

創建者 Dhanu K V


The entire sessions instructed by the instructor, Mr Randy Hlavac are outstanding. I have gained a lot of ideas from this course.

創建者 Abigael C


Thank you very much for the convenient and timely insight on digital marketing. I have gained new skills and hoping to add more.

創建者 Erica D


I love this course and this course has motivated me to achieve more in the coming years ahead. I will take up the entire course.

創建者 Luiz A A E d S


É um curso muito interessante que te ensina a pensar sobre a sua imagem e a da sua empresa na internet como ferramenta de marca.

創建者 Wasaporn R


Useful and easy to understand! My favorite guest is Stan Smith. He explains things clearly and easily to understand. Recommend!

創建者 Moustapha T


to be honest i thought i wouldn't learn anything and i felt so bored but i did learn a lot thank you for such an amazing course

創建者 Lance B


Great introductory course, gave me great insight on the topic of social media. There's a great shift taking place in marketing!

創建者 Marga R


This has updated my knowledge about Social Marketing and enriched my conversations with the new team I'm working with at work.

創建者 Evica A


It was a good opportunity that I have learned these beneficial lessons. Social is bigger than I have thought about. Thank you.

創建者 Ghoshit S


The course was superb..! It gave good knowledge about the social media as well as the digital media advertising & marketing..!

創建者 David T


A+ on first MOOC as I learned a lot of techniques and other things I had not even thought of before signing up for the class.

創建者 Li Q


It is a very practice course - easy but informative content gives me great insight and engage my interest to the next course.

創建者 Maria F


Access to Northwestern's faculty and participation in a course geared exactly to my needs? Brilliant. I absolutely recommend.

創建者 Sandra B


It is a easy and interesting way to get a first glimpse into the world of social media. Highly recommended for any beginner!

創建者 Damini B


A very informative course which aims at hands-on developing your professional persona and social marketing skills. Loved it!

創建者 David J M M


Excellent tools delivered in this course, which will help me to continue developing in the labor field and in my profession