Very easy to understand and follow. No abundance of theories, but with several interesting case. However, the course still remains at a relatively theoretical level which doesn't bridge the gap between concepts and real life application.

It was a great course for me, as a business student, to know more about viral marketing and how the viral content is made and shared on various social platforms.

It will also help people who are into blogging or any type of creative work.

My only issues was the video - the sound isn't loud enough. Even when I put the sound on max on the webpage and on my laptop I struggled to hear what the professor was saying (some moderate noise in other rooms of my appartment).

The course is interesting and very informative and useful.

Professor Jonah does great work explaining and demonstrating the material.

For improvement - a little more assignments would help better assimilate the course material.

Lots of useful and interesting information. Moves VERY fast, and would be nice to tie EVERYTHING together in the end, and maybe have some peer graded assignments so we can try to put everything into perspective and practice.

Very useful tips on how to generate contagious content. However, I would have liked to see more practical examples related to social media (Facebook, Instagram and Youtube specific hints to help something becoming viral...)

It shows a new perspective on marketing, it is pretty superficial but enough to give you material on which to research new topics to continue your learning on a somewhat obscure marketing area, which is contagious content.

Very good content and reflection of how society act and react in our modern world, but also as a general trend of how we have always being influenced in our decisions. All things to keep in mind when wanting to influence.

If you can 'explain' why certain pictures are great, you are a great photographer. This course will help you identify and understand the science why certain ideas/products go viral and guide you to create one yourself.

Fun, short and easily understood. I highly recommend anyone with an interest in psychology and business to take this course so that you can implement some of the strategies learned from this course into your workplace!

The professor is very humorous,and the cases that he mentioned are really vivid and useful. The concepts that I have learned from the subject could be applied to my future working career. Really recommend this course.

I did not like that, in order to score my quiz, I had to upgrade and pay.

The content was great... very useful.

And I can't see how to make the course complete even though I won't upgrade to finish the quizzes.

Very eye-opening and useful information that once can apply in practice. I enjoyed the course a lot. Just one thing, personally, I would also appreciate to have some assignment(s) in addition to the quizzes.

Instructor was a great lecturer which kept me interested during the videos - something that I sometimes find online courses to be lacking. Material is interesting and useful. I very much enjoyed the course.

Very interesting content, excellent real life examples and case-studies. The course could benefit from more interaction and project or problem solving aimed at applying the content one is learning about.

Professor Berger was an extremely engaging lecturer. I don't know how much I can take from this particular course and apply to my current job but he certainly gave me a number of items to think about.

The content provided was very insightful. I do wish that more of the referenced materials in the lectures were sited accessibly with more links. (to be fair links to studies were sometimes provided)

Very well organized teaching material, easy to follow yet help guide me through "HOW" to craft content to accomplish a good content or even present ourselves through different media.

Thank you

quite useful on a high-level, with examples to illustrate the key ideas and sciences behind why things catch on. Would like to read more in-depth of the book, or have more updated examples!

Overall great content. The assignments were quite basic so essentially the learning can be enhanced by adding on some assignments are customized and help imbibe the theoretical knowledge.

Interesting, catchy, informative, easy to digest with the use of good and simple examples! Just a bit too theoretical without providing enough how-to's - at least what I expected to see!

the information I got from this course was really valuebale , it’s short but useful .

imo this course needs more excercises to confirm we understood the idea and we know how to apply it.

The course is very interesting and the speaker is truly spectacular. For improvement, if any were needed, I would put a pinch of interaction more, maybe with some practical exercise.

The content of the course is great... but it is expensive if you consider that there is not that much. It can be completed in two/three hours easily and it is more like a seminar.

Loved the classes by Prof Jonah Berger. I felt there was more content. Other than that it was simple to understand and the professor illustrated with excellent examples. Loved it.