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學生對 宾夕法尼亚大学 提供的 Viral Marketing and How to Craft Contagious Content 的評價和反饋

4.8
4,581 個評分
1,520 條評論

課程概述

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

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ML
2018年8月21日

This course is very interesting, helpful and fit to most of people who are working with content, especially for those want to make your content effective to the target audience. I love this course. <3

NR
2020年7月25日

Educational and eye opening, the instructor offered amazing content with examples and links to further look into the topics mentioned. A great tool to have for anyone in business, sales, or marketing.

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1301 - Viral Marketing and How to Craft Contagious Content 的 1325 個評論(共 1,502 個)

創建者 Jesus R

2020年9月30日

The content of the course is great... but it is expensive if you consider that there is not that much. It can be completed in two/three hours easily and it is more like a seminar.

創建者 Karthikeyan M

2020年5月28日

Loved the classes by Prof Jonah Berger. I felt there was more content. Other than that it was simple to understand and the professor illustrated with excellent examples. Loved it.

創建者 Riffat A

2021年5月18日

Well presented. Was expecting more references to research etc to dig into application of theory / case studies. Maybe there is another of your courses that does that.

Enjoyable.

創建者 Nikhat N Q

2018年1月17日

It was a pleasure to take up this course , it doesn't feel like a course because the content is interesting.Thanks to the University,the Professor and Coursera for featuring it.

創建者 Letícia B

2020年5月20日

Excellent course! I loved learning how to craft contagious content with Jonah Berger. This course definitely helped me with my online business. I'm really thankful for that!

創建者 Laxmikanth R B

2017年10月22日

The Course has helped me understand the science behind creating content that can help spread information about products or services in the most effective manners. Thank You!

創建者 Sebastian K

2017年12月13日

Very solid. Love how concise the whole course was. The only thing that I felt it was missing was access to other resources for more in depth research on particular topics.

創建者 Zahle S K

2017年6月22日

For some reason,I found this course a lot less boring.Most of the ideas in the course were intuitive but the instructor gives solid understanding for each one of them.

創建者 Mohammad A N

2021年3月7日

Very brief and helpful course for a young entrepreneur like me. I have also read the book, Contagious by Dr. Berger and it helped me to have a better understanding.

創建者 Javier C

2017年10月24日

It's concret, effective and with interesting resources. Great communication and powerfull and practical ideas. I'd love more steps and weeks. Congrats to everyone!

創建者 Jessica S

2020年4月26日

Great course, easy to understand. I would have loved a bit more as far as coming up with ideas on how to craft our own content. But it does help regardless!

創建者 Naysia Q L

2020年4月23日

I think that exceeded my expectations by taking the course, and I am very happy for this. I have put in practice all the teory. I am gratefull. Thank you.

創建者 Abhilash C

2020年5月21日

Useful course to understand viral marketing in a simple and effective way. Loved the analogies, examples given for every concepts. Professor is awesome

創建者 Harini R

2017年7月1日

Jonah Berger

you have done a fab job!!

very interesting course to a newbie like me.

like the out of box thinking examples quoted throughout the course

創建者 Bart J H

2017年9月23日

Brief course (1-1.5 hours a week) with good points for practical application. Sometimes a bit theoretical without apparent practical application.

創建者 SC D

2021年12月21日

Everything was great and I learned a lot, but I would strongly suggest removing the "obese/fat" statistic in module 3. It was pretty offensive

創建者 Gerald W

2017年10月14日

This course was an excellent introduction to the topic. A next level in which the concepts are addressed at a deeper level would be helpful.

創建者 Anni V

2017年1月30日

Good info, easy quizzes, fun examples, quite common sense, but good to brush up on the theories/concepts behind the different strategies.

創建者 Vidushi G

2017年8月17日

i really liked the way professor expressed the content.inspite of being abslututely new to this field icould understand it really well.

創建者 Yahya M M

2020年3月24日

Valuable information and great to refresh a lot of things. However, still very basic and more of an introduction than digging deeper.

創建者 Nicole H

2018年11月13日

Great general overview of the subject. I've been able to inject some of the principles to my business approach to marketing already.

創建者 Mohammad S

2018年5月3日

It is a good course and the lectures given by professor jonah berger are informative.I am NOW eager to read his book, Contagious...

創建者 Feifei T

2017年4月13日

it gave me some new information on Marketing that i didnt know before, and it was easy to understand and approach for new learners.

創建者 Brendan B

2020年12月24日

Wish there was more assignments that made you apply the knowledge taught through videos instead of purely relying on quizzes.

創建者 Thomas B

2017年2月1日

The content is easy to understand but maybe too light. The professor is great and have a nice voice. It's easy to understand.