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學生對 宾夕法尼亚大学 提供的 Viral Marketing and How to Craft Contagious Content 的評價和反饋

4,768 個評分


Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....




Educational and eye opening, the instructor offered amazing content with examples and links to further look into the topics mentioned. A great tool to have for anyone in business, sales, or marketing.



The course is very helpful and informative. I enjoy all the examples and materials of it. Totally recommend this course to people who want to further improve their influence as an effective marketer!


1301 - Viral Marketing and How to Craft Contagious Content 的 1325 個評論(共 1,555 個)

創建者 franca g c


Great tips that made a lot of sense. These were delivered in an easy manner and the instructor was quite credible. Videos were short and to the point. Would have been great if there had been some specific exercises to conduct or a short project to work, where we could apply the learnings from the sessions.

創建者 Maximilian P


Generally a nice push into the right direction. Makes you think and makes sense - Although very broad. For a course with a certification not representative at all. I would not feel comfortable showing this at a job interview. It's basically the quick video summary of his book I assume... Not very scientific.

創建者 Krishna P


The course was very beneficial in knowing the scientific and psychological impact of consumer behaviors and social influence. Professor Jonah was great and he was able to make every point very clear. However I expected the course to have more reading materials or project or any sort of other activities too.

創建者 Giridharan S


A very useful course. Professor Berger's style of delivery is good. It opened up my eyes to different aspects of viral marketing in a coherent and cogent manner. It may be useful to incorporate one more week to actually show how to craft contagious content using the different aspects taught earlier.

創建者 Julia B


Great info and insights, presented in appropriate lesson length and depth. I do suggest that someone take a look at the questionnaire content for grammar and general comprehension. Several questions were confusing; I wasn't sure what they were asking, due to grammatical errors. Strange but true!

創建者 Tina I


While short & to the point, I would have liked to see more examples of each concept in order to better illustrate the point. Also, more data on the science behind his material would be appreciated.

Despite only auditing the course, I was marked late for the quizzes which I could not take.

創建者 Luca P


Corso breve molto interessante, in grado di affrontare anche gli aspetti più intimi e psicologici delle persone, legati poi al marketing. Tanti esempi pratici e interessanti utili per comprendere in maniera ancor più concreta i concetti affrontati. Non ho dato 5 stelle per via del costo.

創建者 Carlos S


Usefull information, clear explanations, and I liked the examples as real advertisement. Teacher has good energy to communicate and the structure of the course makes sense and it is easy to follow. The course was quite short, and I missed more techniques to create viral / sticky content.

創建者 Emmanuelle Z


Being a second year business administration student, I found this course very interesting. I have a vague idea about Marketing and the information that i learned will surely help me. However, maybe we can use a bit more visual example to explain each concepts. Great lectures, Thank you!

創建者 Lucas


Very easy to follow. Teacher speaks very clearly and provides good examples. The course is very dynamic. I put only four stars because I found that the last week did not bring enough interesting material compared to the others (did not feel like taking any notes). Thank you very much ;)

創建者 Dimitra Y


The course was very easy to digest with interesting stories to help remember why certain marketing content is exactly what this course describes as "viral and contagious content". However, I do wish it went a bit more in-depth for those of us who are no stranger to the marketing world.

創建者 Trian


I enjoyed the content of the class and it sparked me to become a more well rounded graphic designer and consultant. Though some information and the class went by quickly, I'm eager to look into other resources to help further my understanding of the science of marketing.



Thank you to Prof. Jonah Berger to have made this course easily understandable!

It was such a pleasure to learn from him who is teaching in a prestigious University as UNIVERSITY OF PENNSYLVANIA. Thank you to #Coursera to make this great platform available to everyone.

創建者 Ayushi A


The course has been effective in communicating the concepts through numerous examples. the course pattern and design helps connect the learning islands for the student.

Use of activities or tasks or smaller practical quiz may enhance the learning and participation.

創建者 Crystal B


Really appreciated the presentation of information, from the explanation of concepts to the interesting examples used to illustrate them. Amount of information presented was manageable and many of the ideas seem immediately actionable. Thanks for the course!

創建者 Stephanie S


This course had a ton of great information about marketing! There were a lot of relatable stories and tons of examples that really help the course content stick. It's a relatively short course which makes me wish it were free to complete and not just audit.

創建者 Andrea G P


It has good information but I wish it would let you submit the quizzes without forcing you to upgrade. The grading is automatic and it's a good way of making sure you're understanding the content of the course even if you are not getting the certificate.

創建者 Iva Z


The course give you the main points to consider and think about while struggling to create influential and viral contents. However, I expected something more in-depth. Overall, for the little time you need to finish the course, it is worth enrolling.


創建者 Don M


Very interesting and engaging. I think I finished the first three weeks in two evenings. Will definitely recommend this course to others. A lot of the material is common sense, psychology wise but not something most of us think to on a day to day basis.

創建者 Shahan A L


The only downside of the course was that it seemed so short. The lectures could have been longer and further in-depth. I only say this is because i absolutely enjoyed myself and learnt a lot about the power of content and network creation. Much needed.

創建者 Job E


This was really helpful for me to understand social behaviours and how they influence the spread of ideas. I hope to take another similar course in the future from Prof. Berger! He talks clearly and explains stuff in a way everyone can understand.

創建者 Mujde O


Thank you for the up mood and positive attitude while teaching the class. It helped me finish it a lot earlier that I expected. However I thought the lessons and the assignments would be more in depth and would give me more news on the subject.

創建者 Satria A


Simple and easy to understand, but I think if more tools tips (practical information) it will be better than this one. My expectation for this course is about the hack to make a viral marketing with knowledge and the tools. However, it is okay!

創建者 Aaliyah D


The course itself is very good; Interesting, fun, and full of knowledge. Though the video sound is very low and they have a few test errors. I am sure the test errors and video sound will be fixed shortly. Other then than I love the course.

創建者 RUSI L


Very easy to understand and follow. No abundance of theories, but with several interesting case. However, the course still remains at a relatively theoretical level which doesn't bridge the gap between concepts and real life application.