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學生對 宾夕法尼亚大学 提供的 Viral Marketing and How to Craft Contagious Content 的評價和反饋

4.8
4,571 個評分
1,517 條評論

課程概述

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

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ML
2018年8月21日

This course is very interesting, helpful and fit to most of people who are working with content, especially for those want to make your content effective to the target audience. I love this course. <3

NR
2020年7月25日

Educational and eye opening, the instructor offered amazing content with examples and links to further look into the topics mentioned. A great tool to have for anyone in business, sales, or marketing.

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1226 - Viral Marketing and How to Craft Contagious Content 的 1250 個評論(共 1,499 個)

創建者 Vinayak G N

2017年8月3日

Great

創建者 Châu Q V

2017年5月5日

great

創建者 Deleted A

2017年3月13日

GREAT

創建者 Jeff W

2020年1月14日

Fun.

創建者 Prawira H S

2019年9月29日

Cool

創建者 Mohamed H

2016年1月30日

wow

創建者 Jake S

2017年8月20日

<3

創建者 Grishchenko N

2020年7月18日

G

創建者 Rashid S

2017年8月21日

w

創建者 Giuliano Y

2017年8月20日

,

創建者 aymeline C

2017年7月21日

E

創建者 Gianfranco M R

2016年3月17日

a

創建者 Shailesh S

2015年12月2日

Very useful and practical information. Very nice (engaging) content and presentation. I wish it was a bit more long and more involved. Current format is too concise and quick (overview type), would love to have more deeper (depth) course in future. And, ideally, the quizzes should have different questions presented in each attempt with only maximum 3 attempts ever allowed. That's the only way to test us (students) to know how much we have grasped.

Thanks to all who put it together and gave us an opportunity to learn, that too free and on-demand. I have taken many courses in Coursera in last 2 years and ones from Wharton (Univ of Penn) are close to the best ones among all.

創建者 Mike Y W

2018年9月6日

This is a fairly basic course about using psychology to influence others to take up your message, product, or service. I really liked the professor's use of visual aids during the lectures to help in communicating the topics being taught. I only wish the course was a little longer, and the professor could perhaps add something in about the possible ethical issues of using the two methods taught. The professor could add in a final peer-review written assignment - as there is no final - where students choose what message they want to convey given a choice of products or services, and how they would craft contagious content to communicate this message to others.

創建者 Frederico F L B

2020年4月18日

Content taught by Professor Berger is really interesting. By explaining clearly the science behind the creation of contagious content, he is able to actually share some non-obvious and counter intuitive information about the matter, which is probably going to be very useful professionally. However, I would say that the information provided is more of a seminar rather than a course. Besides that, tests are too easy and I wish it would have analytical and discursive exercises that would require more effort of the students and therefore, a true understanding of the concepts.

創建者 Marcy N

2017年9月10日

I enjoyed the content of this course, but I wish there was more to it - it was too brief. It would be nice to have more practical content with ideas about how to make these ideas work in one's company. Or to just tease out the strategies he discussed. Perhaps having reading assignments and other sorts of resources available would have made this course a richer experience. It feels much more like a taste rather than the whole meal.

創建者 Lauriane G

2020年4月4日

Great course that will give you all the things to think about when crafting good content. The classes are the right length, they provide great examples that help you remember their content.

It could go a little further into strategies. I also felt that the tests could involve more practical exercises like redrafting of weak content, for example, to put things into practice rather than "simple" multiple choices tests.

創建者 Moira R

2018年1月14日

There was a typo in the week 4 course, occasionally side topics were discussed to thoroughly, whilst more important topics, such as concrete strategies to approach potential clients were completely left out.

In week 3, there was also too much time dedicated to the examples in commercials. Week 2 lacked a lot of crucial studies and information that would have been paramount to this topic.

創建者 Diana P P

2017年5月3日

I am new in marketing, just getting importance of it at my new job. In my expirience, I found the course easy and facinating beacause, it allowed me to know the basics. I found the answer for that famous question; Why is my product not having the sales I want? If its that good, compered to the market. Why is that my information is that basic and other people get that more attention?

創建者 Jiwon H

2017年3月24日

Overall, the course is easy to understand and the professor presents plenty of examples and cases to make your understanding better and it's fun. But I wouldn't recommend this course to those seeking for a learning on a practical level or something that can be put into work immediately. This course deals more about concepts and theories of viral marketing. Still worth learning.

創建者 Vivek K

2020年3月24日

Really liked the content and the presentation. I'd have loved if you could've added a case study or two and helped us assess how well we're applying the SUCCESs and STEPPS frameworks. Your explanations were very neatly framed and simple to understand. I'd love to reach out to you sometime with a business problem to understand if my application of these frameworks makes sense.

創建者 Ricardo O

2015年12月17日

Very fresh view and quality approach on a very interesting topic. On top of that I really enjoyed the effectiveness of the instructor in delivering the materials. I will give it a 4/5 and not a 5/5 because in my opinion the slides of the lectures should have been made available and also I expected the modules to have more materials. But nonetheless, a high quality course.

創建者 Yael D

2020年4月21日

I enjoyed it a lot. He breaks it down into to easy to understand processes and then gives good examples. I like the way he uses the word 'imagine', asking us to try create a picture of what he is trying to describe. He great examples also assist in creating cues to remember. it would have been nice to have had an exercise to do.. to put his theory to practice.

創建者 Deleted A

2017年7月18日

The course is well designed and articulate. However from the POV of a working professional (working in Brand Management for about 4 years) I found the initial modules a bit generic. Also if you could include certain tangible metric for the assement of potentially viral content that would make it a little more applicable in day to day working.

創建者 George O

2017年2月14日

The course covers both theory and practice. It is therefore useful for both academicians and practitioners. I strongly recommend it. In a future follow up course there could be more teaching on how to make products or ideas viral on social networks such as LinkedIn, facebook, twitter. Maybe on when or how to post the content on social media.