Chevron Left
返回到 Viral Marketing and How to Craft Contagious Content

學生對 宾夕法尼亚大学 提供的 Viral Marketing and How to Craft Contagious Content 的評價和反饋

4.8
4,769 個評分

課程概述

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

熱門審閱

NR

2020年7月25日

Educational and eye opening, the instructor offered amazing content with examples and links to further look into the topics mentioned. A great tool to have for anyone in business, sales, or marketing.

VT

2020年4月4日

The course is very helpful and informative. I enjoy all the examples and materials of it. Totally recommend this course to people who want to further improve their influence as an effective marketer!

篩選依據:

1426 - Viral Marketing and How to Craft Contagious Content 的 1450 個評論(共 1,555 個)

創建者 Nicola m

2020年6月9日

Great short lectures, could use a little more detail on creating content itself

創建者 Marga C

2018年7月12日

Great course, very useful information and a very good and agreeable teacher :)

創建者 Muchammad I A P

2021年9月24日

Insightful topics and good overview knowledge, Need more application practice

創建者 Mark T

2021年11月28日

This course provides great insight to the development of marketing contents.

創建者 kwinters

2017年10月3日

Informative course. Most of Week 4 reminded me of Gladwell's Tipping Point.

創建者 Rohan I

2017年5月17日

Very informative and well thought out structure to the way it was presented.

創建者 eveline i

2022年3月11日

The information shared is easy to understand, practical, and interesting.

創建者 Leo A R H

2020年9月8日

Good course. I learned a lot and I enjoy how interactive this course is.

創建者 Hamed A

2021年8月26日

The course content was excellent. But I would rather get a certificate.

創建者 Shivangi S

2019年7月10日

this was a great learning exercise! I wish we had some assignments too.

創建者 Alison W

2017年5月4日

A great reminder that things that go viral are not always by accident.

創建者 Oleksandr K

2016年5月5日

Very good course! Very interesting and involving, but... too short....

創建者 Claus S

2016年2月16日

Good teacher, great format. Could be a bit more advanced in the future

創建者 S P

2017年12月10日

Great integration of multiple ideas and tied with real life examples.

創建者 Joseph B

2016年10月18日

This was an excellent course! I really enjoyed it and learned a lot.

創建者 Feste I

2019年11月26日

I really liked this course. Very interesting content and examples.

創建者 Ruchan B

2017年4月18日

Great tips. All mentioned make sense and helpful. It is inspiring.

創建者 Michael A H

2017年6月17日

Very intuitive and fun. Boost your business ideas with influence!

創建者 Sudipto A

2020年9月11日

A few more examples would have been better. Otherwise, all good!

創建者 gangotri

2017年7月3日

Well prepared course, with clear descriptions and examples used.

創建者 JOHN Q

2016年3月16日

Fun courses with some interesting ideas. Thanks, I enjoyed it.

創建者 Abhijeet S

2016年1月22日

The human physiology revealed in this course is truly amazing .

創建者 Rick K

2020年9月10日

This is a good one. I got a couple of the books it suggested.

創建者 Ariana S

2019年4月11日

A very insightful course which outlines key marketing skills.

創建者 Jhenil P

2020年5月14日

It was very interesting, very philosophical and practical.