The purpose of this course is to present, analyze and discuss the different facets of business strategy formulation. Emphasizing that strategy can be seen as a unified theme that provides coherence and direction to the actions and decisions of a firm, we will cover a variety of business strategy topics concerned with firm positioning in the context of different markets, industries and locations.
At the end of the course, you will be able to:
- Identify why a strong strategy is essential for the future business success
- Formulate a business strategy that suits the needs and visions of your organization
- Explain why managers too often formulate sub-optimal strategies
- Extrapolate measures to optimize current business strategies
Workload: 2-4 hours per week.
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教學大綱 - 您將從這門課程中學到什麼
週
1完成時間為 1 小時
Introducing strategy formulation
In the first module of this course, we will examine and discuss the foundations of strategy formulation, emphasizing key concepts such as competitive advantage, value creation, planned vs emerging strategy, and strategic fit.
3 個視頻 （總計 14 分鐘）, 2 個閱讀材料, 1 個測驗
2 個閱讀材料
Discussion forum10分鐘
Strategy plans10分鐘
1 個練習
Strategy formulation8分鐘
週
2完成時間為 2 小時
Industry analysis
Building on the insights generated in the first session, in the second module we explore different industrial organization frameworks and discuss the importance of industry effects on firm performance. Keywords of this module include competition, industry attractiveness, and the ‘Five forces’-framework.
7 個視頻 （總計 25 分鐘）, 7 個閱讀材料, 4 個測驗
7 個視頻
Business environment4分鐘
Competition from substitutes3分鐘
Threat of entry3分鐘
Rivalry between established competitors2分鐘
Bargaining power of buyers3分鐘
Bargaining power of suppliers2分鐘
7 個閱讀材料
Vestas Wind Turbines10分鐘
Aviation trends10分鐘
The cost of energy10分鐘
The case of Suzlon10分鐘
The threat from China?10分鐘
The vulnerability of the wind turbine industry10分鐘
The supplier's fault?10分鐘
4 個練習
Attractiveness of the industry2分鐘
Aviation trends2分鐘
Industry attractiveness2分鐘
Industry analysis10分鐘
週
3完成時間為 2 小時
Resources and capabilities
The purpose of this session is to understand the role of firm resources and capabilities in building and formulating a strong strategy. In particular, we will discuss concepts such as the value chain, core capabilities, heterogeneous resources, and the VRIO framework.
5 個視頻 （總計 22 分鐘）, 6 個閱讀材料, 5 個測驗
5 個視頻
The relationship between resources and competitive advantage4分鐘
Firm resources5分鐘
Organizational capabilities3分鐘
Sustaining competitive advantage through resources and capabilities3分鐘
6 個閱讀材料
ECCO's leather tanneries10分鐘
The resource based view10分鐘
Microsoft buying skype10分鐘
What would FC Barcelona be without Messi?10分鐘
How firms view organizational capabilities?10分鐘
VRIO framework10分鐘
5 個練習
ECCO's leather production2分鐘
Microsoft and Skype2分鐘
Lionel Messi2分鐘
Time for reflection2分鐘
Resources and capabilities10分鐘
週
4完成時間為 1 小時
Global strategies and the multinational corporation
The opportunities and challenges of operating internationally are substantially different to the domestic context. Thus, to understand strategy in a global context, we focus on the multinational corporation and discuss strategic terms like foreign entry mode, location strategies, global integration/local adaptation, and distance.
4 個視頻 （總計 14 分鐘）, 4 個閱讀材料, 4 個測驗
4 個視頻
Defining the multinational enterprise4分鐘
Motives for internationalization3分鐘
Integration-responsiveness approach to global strategies3分鐘
4 個閱讀材料
Reflections of a CEO10分鐘
Definitional problems?10分鐘
East India Company and Google10分鐘
The balance act between local and global forces10分鐘
4 個練習
Doing business in China2分鐘
East India Company and Google6分鐘
The case of the global beer industry2分鐘
Global strategies and the multinational corporation10分鐘
週
5完成時間為 2 小時
Strategic decision making
In this module, we will investigate the processes of strategic decision making and explore how this matters for firm performance. We will discuss topics such as ‘bounded rationality’, management politics, and hidden costs.
5 個視頻 （總計 25 分鐘）, 6 個閱讀材料, 4 個測驗
5 個視頻
Homo economicus and bounded rationality5分鐘
Cognitive limitations6分鐘
Strategy as forecasting5分鐘
Hidden costs3分鐘
6 個閱讀材料
LEGO production10分鐘
Bad business decisions10分鐘
Cognitive biases10分鐘
The Mozart of Chess10分鐘
Strategy as forecasting10分鐘
The hidden costs of offshore outsourcing10分鐘
4 個練習
LEGO2分鐘
Decision making2分鐘
Dealing with the hidden costs2分鐘
Strategic decision-making8分鐘
週
6完成時間為 3 小時
Formulating a Strategy in a 21st Century Creative Company
Drawing on the content covered in this course, your job is to formulate a strategy for the Danish design company e-Types. Specifically, based on an analysis of the firm and the environment, you should formulate a strong strategy for how e-Types should move forward. Background information on the company and the assignment is provided below.
4 個視頻 （總計 10 分鐘）, 3 個閱讀材料, 1 個測驗
3 個閱讀材料
Assignment information10分鐘
Video info10分鐘
A strategic dilemma10分鐘
4.5
172 個審閱33%
完成這些課程後已開始新的職業生涯
33%
通過此課程獲得實實在在的工作福利
18%
加薪或升職
熱門審閱
Very interesting, varied lectures with relevant presentations of Danish companies in all sorts of situations. The assignment was fun to do, but the grading process could be a bit smoother.
This was a tough one. Thank you for adopting case studies like Vestas and Carlsberg to help us understand various aspects of formulation. More importantly, pitfalls to be avoided.
講師
Marcus Møller Larsen
Assistant Professor, Strategic Management and GlobalizationDepartment of Strategic Management and Globalization
關於 哥本哈根商学院
Centrally located in Copenhagen, the capital of Denmark, Copenhagen Business School (CBS) is one of the largest business schools in Europe with close to 23,000 students. CBS offers world-class research-based degree programs at undergraduate, graduate, and PhD levels as well as executive and other post experience programs.
關於 战略管理与创新 專項課程
This Specialization explores the evolving world of business strategy, focusing on the increasingly important roles of design, user experience, and innovation in shaping competitive advantage. You’ll learn about concepts such as goal setting, value creation, global integration, and diversification, and you’ll critique classic theories and frameworks in the context of new business realities. In the final Capstone Project, you’ll create and defend a holistic business strategy in response to a realistic case study prompt.
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