The purpose of this course is to present, analyze and discuss the different facets of business strategy formulation. Emphasizing that strategy can be seen as a unified theme that provides coherence and direction to the actions and decisions of a firm, we will cover a variety of business strategy topics concerned with firm positioning in the context of different markets, industries and locations.
提供方
战略管理与创新 專項課程哥本哈根商学院課程信息
32,746 次近期查看
學生職業成果
38%
完成這些課程後已開始新的職業生涯
32%
通過此課程獲得實實在在的工作福利
14%
加薪或升職
可分享的證書
完成後獲得證書
100% 在線
立即開始，按照自己的計劃學習。
第 2 門課程（共 4 門）
可靈活調整截止日期
根據您的日程表重置截止日期。
完成時間大約為16 小時
英語（English）
字幕：阿拉伯語（Arabic）, 法語（French）, （歐洲人講的）葡萄牙語, 中文（簡體）, 意大利語, 越南語, 韓語, 德語（German）, 俄語（Russian）, 土耳其語（Turkish）, 英語（English）, 西班牙語（Spanish）, 羅馬尼亞語
您將獲得的技能
Strategic ManagementDecision-MakingStrategic ThinkingBusiness Strategy
學生職業成果
38%
完成這些課程後已開始新的職業生涯
32%
通過此課程獲得實實在在的工作福利
14%
加薪或升職
可分享的證書
完成後獲得證書
100% 在線
立即開始，按照自己的計劃學習。
第 2 門課程（共 4 門）
可靈活調整截止日期
根據您的日程表重置截止日期。
完成時間大約為16 小時
英語（English）
字幕：阿拉伯語（Arabic）, 法語（French）, （歐洲人講的）葡萄牙語, 中文（簡體）, 意大利語, 越南語, 韓語, 德語（German）, 俄語（Russian）, 土耳其語（Turkish）, 英語（English）, 西班牙語（Spanish）, 羅馬尼亞語
提供方
哥本哈根商学院
Centrally located in Copenhagen, the capital of Denmark, Copenhagen Business School (CBS) is one of the largest business schools in Europe with close to 23,000 students. CBS offers world-class research-based degree programs at undergraduate, graduate, and PhD levels as well as executive and other post experience programs.
教學大綱 - 您將從這門課程中學到什麼
完成時間為 1 小時
Introducing strategy formulation
In the first module of this course, we will examine and discuss the foundations of strategy formulation, emphasizing key concepts such as competitive advantage, value creation, planned vs emerging strategy, and strategic fit.
完成時間為 1 小時
3 個視頻 （總計 14 分鐘）, 2 個閱讀材料, 1 個測驗
2 個閱讀材料
Discussion forum10分鐘
Strategy plans10分鐘
1 個練習
Strategy formulation30分鐘
完成時間為 4 小時
Industry analysis
Building on the insights generated in the first session, in the second module we explore different industrial organization frameworks and discuss the importance of industry effects on firm performance. Keywords of this module include competition, industry attractiveness, and the ‘Five forces’-framework.
完成時間為 4 小時
7 個視頻 （總計 25 分鐘）, 7 個閱讀材料, 4 個測驗
7 個視頻
Business environment4分鐘
Competition from substitutes3分鐘
Threat of entry3分鐘
Rivalry between established competitors2分鐘
Bargaining power of buyers3分鐘
Bargaining power of suppliers2分鐘
7 個閱讀材料
Vestas Wind Turbines10分鐘
Aviation trends10分鐘
The cost of energy10分鐘
The case of Suzlon10分鐘
The threat from China?10分鐘
The vulnerability of the wind turbine industry10分鐘
The supplier's fault?10分鐘
4 個練習
Attractiveness of the industry30分鐘
Aviation trends30分鐘
Industry attractiveness30分鐘
Industry analysis30分鐘
完成時間為 4 小時
Resources and capabilities
The purpose of this session is to understand the role of firm resources and capabilities in building and formulating a strong strategy. In particular, we will discuss concepts such as the value chain, core capabilities, heterogeneous resources, and the VRIO framework.
完成時間為 4 小時
5 個視頻 （總計 22 分鐘）, 6 個閱讀材料, 5 個測驗
5 個視頻
The relationship between resources and competitive advantage4分鐘
Firm resources5分鐘
Organizational capabilities3分鐘
Sustaining competitive advantage through resources and capabilities3分鐘
6 個閱讀材料
ECCO's leather tanneries10分鐘
The resource based view10分鐘
Microsoft buying skype10分鐘
What would FC Barcelona be without Messi?10分鐘
How firms view organizational capabilities?10分鐘
VRIO framework10分鐘
5 個練習
ECCO's leather production30分鐘
Microsoft and Skype30分鐘
Lionel Messi30分鐘
Time for reflection30分鐘
Resources and capabilities30分鐘
完成時間為 3 小時
Global strategies and the multinational corporation
The opportunities and challenges of operating internationally are substantially different to the domestic context. Thus, to understand strategy in a global context, we focus on the multinational corporation and discuss strategic terms like foreign entry mode, location strategies, global integration/local adaptation, and distance.
完成時間為 3 小時
4 個視頻 （總計 14 分鐘）, 4 個閱讀材料, 4 個測驗
4 個視頻
Defining the multinational enterprise4分鐘
Motives for internationalization3分鐘
Integration-responsiveness approach to global strategies3分鐘
4 個閱讀材料
Reflections of a CEO10分鐘
Definitional problems?10分鐘
East India Company and Google10分鐘
The balance act between local and global forces10分鐘
4 個練習
Doing business in China30分鐘
East India Company and Google30分鐘
The case of the global beer industry30分鐘
Global strategies and the multinational corporation30分鐘
審閱
來自制定战略的熱門評論
由 DI 提供2020年8月2日
A great experience of learning about business strategy..many concepts refreshed that I studied during my MBA. A great teaching approach by the faculty; a blend of readings, videos, and quizzes!!
由 IW 提供2019年1月14日
Very interesting, varied lectures with relevant presentations of Danish companies in all sorts of situations. The assignment was fun to do, but the grading process could be a bit smoother.
由 MS 提供2019年1月27日
Need to have more framework for strategic monitoring . I prefer to re-write strategic decision and demonstrate any tool or framework which can be used to make a strategic decision
由 SR 提供2016年2月24日
This was a tough one. Thank you for adopting case studies like Vestas and Carlsberg to help us understand various aspects of formulation. More importantly, pitfalls to be avoided.
關於 战略管理与创新 專項課程
This Specialization explores the evolving world of business strategy, focusing on the increasingly important roles of design, user experience, and innovation in shaping competitive advantage. You’ll learn about concepts such as goal setting, value creation, global integration, and diversification, and you’ll critique classic theories and frameworks in the context of new business realities. In the final Capstone Project, you’ll create and defend a holistic business strategy in response to a realistic case study prompt.
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