課程信息
4.5
842 個評分
158 個審閱
專項課程

第 2 門課程(共 4 門),位於

100% online

100% online

立即開始,按照自己的計劃學習。
可靈活調整截止日期

可靈活調整截止日期

根據您的日程表重置截止日期。
完成時間(小時)

完成時間大約為12 小時

建議:3 hours/week...
可選語言

英語(English)

字幕:英語(English), 羅馬尼亞語...

您將獲得的技能

Strategic ManagementDecision-MakingStrategic ThinkingBusiness Strategy
專項課程

第 2 門課程(共 4 門),位於

100% online

100% online

立即開始,按照自己的計劃學習。
可靈活調整截止日期

可靈活調整截止日期

根據您的日程表重置截止日期。
完成時間(小時)

完成時間大約為12 小時

建議:3 hours/week...
可選語言

英語(English)

字幕:英語(English), 羅馬尼亞語...

教學大綱 - 您將從這門課程中學到什麼

1
完成時間(小時)
完成時間為 1 小時

Introducing strategy formulation

In the first module of this course, we will examine and discuss the foundations of strategy formulation, emphasizing key concepts such as competitive advantage, value creation, planned vs emerging strategy, and strategic fit....
Reading
3 個視頻(共 14 分鐘), 2 個閱讀材料, 1 個測驗
Video3 個視頻
Defining business strategy6分鐘
Competitive advantage3分鐘
Reading2 個閱讀材料
Discussion forum10分鐘
Strategy plans10分鐘
Quiz1 個練習
Strategy formulation8分鐘
2
完成時間(小時)
完成時間為 2 小時

Industry analysis

Building on the insights generated in the first session, in the second module we explore different industrial organization frameworks and discuss the importance of industry effects on firm performance. Keywords of this module include competition, industry attractiveness, and the ‘Five forces’-framework....
Reading
7 個視頻(共 25 分鐘), 7 個閱讀材料, 4 個測驗
Video7 個視頻
Business environment4分鐘
Competition from substitutes3分鐘
Threat of entry3分鐘
Rivalry between established competitors2分鐘
Bargaining power of buyers3分鐘
Bargaining power of suppliers2分鐘
Reading7 個閱讀材料
Vestas Wind Turbines10分鐘
Aviation trends10分鐘
The cost of energy10分鐘
The case of Suzlon10分鐘
The threat from China?10分鐘
The vulnerability of the wind turbine industry10分鐘
The supplier's fault?10分鐘
Quiz4 個練習
Attractiveness of the industry2分鐘
Aviation trends2分鐘
Industry attractiveness2分鐘
Industry analysis10分鐘
3
完成時間(小時)
完成時間為 2 小時

Resources and capabilities

The purpose of this session is to understand the role of firm resources and capabilities in building and formulating a strong strategy. In particular, we will discuss concepts such as the value chain, core capabilities, heterogeneous resources, and the VRIO framework....
Reading
5 個視頻(共 22 分鐘), 6 個閱讀材料, 5 個測驗
Video5 個視頻
The relationship between resources and competitive advantage4分鐘
Firm resources5分鐘
Organizational capabilities3分鐘
Sustaining competitive advantage through resources and capabilities3分鐘
Reading6 個閱讀材料
ECCO's leather tanneries10分鐘
The resource based view10分鐘
Microsoft buying skype10分鐘
What would FC Barcelona be without Messi?10分鐘
How firms view organizational capabilities?10分鐘
VRIO framework10分鐘
Quiz5 個練習
ECCO's leather production2分鐘
Microsoft and Skype2分鐘
Lionel Messi2分鐘
Time for reflection2分鐘
Resources and capabilities10分鐘
4
完成時間(小時)
完成時間為 1 小時

Global strategies and the multinational corporation

The opportunities and challenges of operating internationally are substantially different to the domestic context. Thus, to understand strategy in a global context, we focus on the multinational corporation and discuss strategic terms like foreign entry mode, location strategies, global integration/local adaptation, and distance....
Reading
4 個視頻(共 14 分鐘), 4 個閱讀材料, 4 個測驗
Video4 個視頻
Defining the multinational enterprise4分鐘
Motives for internationalization3分鐘
Integration-responsiveness approach to global strategies3分鐘
Reading4 個閱讀材料
Reflections of a CEO10分鐘
Definitional problems?10分鐘
East India Company and Google10分鐘
The balance act between local and global forces10分鐘
Quiz4 個練習
Doing business in China2分鐘
East India Company and Google6分鐘
The case of the global beer industry2分鐘
Global strategies and the multinational corporation10分鐘
4.5
職業方向

33%

完成這些課程後已開始新的職業生涯
工作福利

83%

通過此課程獲得實實在在的工作福利
職業晉升

22%

加薪或升職

熱門審閱

創建者 SRFeb 25th 2016

This was a tough one. Thank you for adopting case studies like Vestas and Carlsberg to help us understand various aspects of formulation. More importantly, pitfalls to be avoided.

創建者 OOMar 13th 2017

Excellent course with rich content and accurate delivery method. The subject was well delivered with simple analysis and pertinent references from real live business environment

講師

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Marcus Møller Larsen

Assistant Professor, Strategic Management and Globalization
Department of Strategic Management and Globalization

關於 Copenhagen Business School

Centrally located in Copenhagen, the capital of Denmark, Copenhagen Business School (CBS) is one of the largest business schools in Europe with close to 23,000 students. CBS offers world-class research-based degree programs at undergraduate, graduate, and PhD levels as well as executive and other post experience programs. ...

關於 Strategic Management and Innovation 專項課程

This Specialization explores the evolving world of business strategy, focusing on the increasingly important roles of design, user experience, and innovation in shaping competitive advantage. You’ll learn about concepts such as goal setting, value creation, global integration, and diversification, and you’ll critique classic theories and frameworks in the context of new business realities. In the final Capstone Project, you’ll create and defend a holistic business strategy in response to a realistic case study prompt....
Strategic Management and Innovation

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