Develop your ability to think strategically, analyze the competitive environment, and recommend firm positioning and value creation. In this course, we will explore the underlying theory and frameworks that provide the foundations of a successful business strategy and provide the tools you need to understand that strategy: SWOT, Competitor, Environmental, Five Forces, and Capabilities Analyses, as well as Strategy Maps. We'll apply these tools in case studies of industry leaders Google, Redhook, Piaggio and Apple.
課程信息
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學習Course的學生是
- Entrepreneurs
- Operations Analysts
- Marketers
- Account Managers
- Business Developers
您將學到的內容有
How to use the SWOT, competitor, and environmental analysis tools
How to assess an industry's structure and how the competitive dynamics in an industry affect profitability
How to complete a capabilities analysis and how to use this analysis to guide decision making
How to analyze the advantages and disadvantages of four generic competitive positions
您將獲得的技能
Capabilities AnalysisBusiness StrategyCompetitive PositionStrategic AnalysisIndustry Structure
教學大綱 - 您將從這門課程中學到什麼
週
1完成時間為 2 小時
Introduction to Strategic Analysis
Welcome to the first module in the Foundations course. In this module, we'll discuss the meaning and importance of business strategy to an organization's competitive positioning. You'll learn about strategic analysis and the SWOT, competitor, and environmental analysis tools and then apply these tools in the Google case study. Enjoy learning!
12 個視頻 （總計 63 分鐘）, 6 個閱讀材料, 1 個測驗
12 個視頻
Strategic Analysis4分鐘
The Strategist's Challenge6分鐘
Fundamental Principle of Business Strategy6分鐘
Competitive Markets6分鐘
A Little Calculus2分鐘
Two Perspectives on Economic Rents7分鐘
Module Lessons1分鐘
Strategist's Toolkit: SWOT Analysis2分鐘
Strategist's Toolkit: Competitor Analysis2分鐘
Strategist's Toolkit: Environmental Analysis3分鐘
Google Case Debrief14分鐘
6 個閱讀材料
Course Overview10分鐘
Course Requirements10分鐘
Get to Know Your Classmates10分鐘
Using the Discussion Forums10分鐘
Google Inc: Buy, Sell, or Hold?10分鐘
Begin the Competitive Position Assignment10分鐘
1 個練習
Introduction to Strategic Analysis24分鐘
週
2完成時間為 2 小時
Analyzing Industry Structure
Hello and welcome back. In this module, we'll explore how to assess an industry's structure and how the competitive dynamics in an industry affect profitability. We'll go into depth with the five forces tool, a common and highly influential analytical framework. You'll get a chance to apply this tool in the Redhook case study. Enjoy analyzing!
11 個視頻 （總計 79 分鐘）, 2 個閱讀材料, 1 個測驗
11 個視頻
Threat of Entry, Part 19分鐘
Threat of Entry, Part 24分鐘
Threat of Substitutes10分鐘
Bargaining Power of Buyers, Part 17分鐘
Bargaining Power of Buyers, Part 26分鐘
Bargaining Power of Suppliers5分鐘
Intensity of Rivalry9分鐘
Module Lessons3分鐘
Strategist's Toolkit: Five Forces Analysis4分鐘
Red Hook Brewing Case Debrief12分鐘
2 個閱讀材料
Redhook Brewing Company10分鐘
Reminder: Competitive Position Assignment10分鐘
1 個練習
Analyzing Industry Structure24分鐘
週
3完成時間為 2 小時
Analyzing Firm Capabilities
Welcome! In this module, we'll examine the tangible and intangible assets that form an organization's strength. We'll show you in depth how to complete a capabilities analysis and how to use this analysis to guide decision making. In the Apple case study you'll get a chance to apply this tool. Happy analyzing!
9 個視頻 （總計 53 分鐘）, 2 個閱讀材料, 1 個測驗
9 個視頻
Value Chain5分鐘
Alignment6分鐘
Sustainability: Imitation7分鐘
Sustainability: Durability4分鐘
Building Capabilities8分鐘
Module Lessons1分鐘
Strategist's Toolkit: Capabilities Analysis2分鐘
Apple Case Debrief9分鐘
2 個閱讀材料
Apple (Computer) Inc.10分鐘
Reminder: Competitive Position Assignment10分鐘
1 個練習
Analyzing Firm Capabilities24分鐘
週
4完成時間為 4 小時
Determining Competitive Position
Welcome to the final module. In these lessons, we'll explore firms' competitive positioning relative to rivals and analyze the advantages and disadvantages of four generic competitive positions firms occupy. We'll use an easy and intuitive tool--strategy maps--to visually communicate information about firm positioning, and discuss which position is best for a particular firm to see maximum value. Then apply what you've learned in the Piaggio case study. Happy analyzing!
8 個視頻 （總計 48 分鐘）, 4 個閱讀材料, 3 個測驗
8 個視頻
Generic Competitive Positions, Part 18分鐘
Generic Competitive Positions, Part 27分鐘
Mapping Competitive Positions6分鐘
Which Position Is Best?5分鐘
Module Lessons2分鐘
Strategist's Toolkit: Strategy Maps4分鐘
Piaggio Case Debrief7分鐘
4 個閱讀材料
Piaggio10分鐘
Assignment Overview10分鐘
Assignment Rubric10分鐘
Sample Assignment Submission10分鐘
2 個練習
Determining Competitive Position24分鐘
Peer Review Practice20分鐘
4.8
269 個審閱19%
完成這些課程後已開始新的職業生涯
26%
通過此課程獲得實實在在的工作福利
11%
加薪或升職
來自企业战略基础的熱門評論
Great insight of the basic tools covering all important aspects, both professors have discussed fundamental needs of the topic around Business Strategy, keen to learn rest of the courses and excited.
This course is very helpful. It emanates from the strategist' mind. The way this course empowers a person is phenomenal. I personally learnt a lot with this course and hope to learn further as well.
講師
Michael Lenox
Senior Associate Dean and Chief Strategy OfficerDarden School of Business
Jared Harris
Samuel L. Slover Research Chair in Business AdministrationDarden School of Business
關於 弗吉尼亚大学
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
關於 商业战略 專項課程
This Specialization covers both the dynamics and the global aspects of strategic management. With cases drawn from leading companies like Disney, Microsoft and Zappos, you'll learn how to evaluate industry evolution, build and sustain competitive advantage, formulate and assess business strategies, and align efforts to organizational strategy. In the final Capstone Project, you’ll apply your skills by creating a comprehensive Strategic Analysis for an existing business or a venture of your own.
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