Develop your ability to think strategically, analyze the competitive environment, and recommend firm positioning and value creation. In this course, developed at the Darden School of Business at the University of Virginia, top-ranked faculty will help you explore the underlying theory and frameworks that provide the foundations of a successful business strategy and provide the tools you need to understand that strategy: SWOT, Competitor, Environmental, Five Forces, and Capabilities Analyses, as well as Strategy Maps.
提供方
商业战略 專項課程弗吉尼亚大学課程信息
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100% 在線
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第 1 門課程（共 5 門）
初級
Some familiarity with business is helpful, but not required.
完成時間大約為9 小時
英語（English）
字幕：阿拉伯語（Arabic）, 法語（French）, （歐洲人講的）葡萄牙語, 意大利語, 巴西葡萄牙語, 越南語, 德語（German）, 俄語（Russian）, 英語（English）, 西班牙語（Spanish）
您將學到的內容有
How to use the SWOT, competitor, and environmental analysis tools
How to assess an industry's structure and how the competitive dynamics in an industry affect profitability
How to complete a capabilities analysis and how to use this analysis to guide decision making
How to analyze the advantages and disadvantages of four generic competitive positions
您將獲得的技能
- Capabilities Analysis
- Business Strategy
- Competitive Position
- Strategic Analysis
- Industry Structure
可靈活調整截止日期
根據您的日程表重置截止日期。
可分享的證書
完成後獲得證書
100% 在線
立即開始，按照自己的計劃學習。
第 1 門課程（共 5 門）
初級
Some familiarity with business is helpful, but not required.
完成時間大約為9 小時
英語（English）
字幕：阿拉伯語（Arabic）, 法語（French）, （歐洲人講的）葡萄牙語, 意大利語, 巴西葡萄牙語, 越南語, 德語（German）, 俄語（Russian）, 英語（English）, 西班牙語（Spanish）
提供方
弗吉尼亚大学
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
授課大綱 - 您將從這門課程中學到什麼
完成時間為 2 小時
Introduction to Strategic Analysis
Welcome to the first module in the Foundations course. In this module, we'll discuss the meaning and importance of business strategy to an organization's competitive positioning. You'll learn about strategic analysis and the SWOT, competitor, and environmental analysis tools. Have fun building your strategy skillset!
完成時間為 2 小時
11 個視頻 （總計 48 分鐘）, 5 個閱讀材料, 1 個測驗
完成時間為 2 小時
Analyzing Industry Structure
Hello and welcome back. In this module, we'll explore how to assess an industry's structure and how the competitive dynamics in an industry affect profitability. We'll go into depth with the five forces tool, a common and highly influential analytical framework. Happy analyzing!
完成時間為 2 小時
10 個視頻 （總計 66 分鐘）, 1 個閱讀材料, 1 個測驗
完成時間為 1 小時
Analyzing Firm Capabilities
Welcome! In this module, we'll examine the tangible and intangible assets that form an organization's strength. We'll show you in depth how to complete a capabilities analysis and how to use this analysis to guide decision making. Happy analyzing!
完成時間為 1 小時
8 個視頻 （總計 43 分鐘）, 1 個閱讀材料, 1 個測驗
完成時間為 4 小時
Determining Competitive Position
Welcome to the final module. In these lessons, we'll explore firms' competitive positioning relative to rivals and analyze the advantages and disadvantages of four generic competitive positions firms occupy. We'll use an easy and intuitive tool--strategy maps--to visually communicate information about firm positioning, and discuss which position is best for a particular firm to see maximum value. Happy analyzing!
完成時間為 4 小時
7 個視頻 （總計 40 分鐘）, 3 個閱讀材料, 3 個測驗
審閱
- 5 stars82.03%
- 4 stars15.27%
- 3 stars1.79%
- 2 stars0.33%
- 1 star0.56%
來自企业战略基础的熱門評論
由 KS 提供2020年5月21日
I enjoyed the way the modules were structured . The course is precise and allows you to practice what is being taught by the faculty . Will surely recommend to all if you aspire to learn .
由 AJ 提供2020年5月16日
Good! The professors in this courser explained it quite well.. It was very well paced not at all monotonous or boring. Even the peer review was done very fast without having to wait for long.
由 SA 提供2017年10月15日
Great course, perfect mix of theory and real life cases. Both the tutors are extremely effective in putting across their point. Very good course to learn the basics of Business straetgy.
由 AH 提供2016年2月7日
I found the information very illuminating. I only wish there was more focus on small firms, startups, and evaluating an industry as if the student were looking to enter the industry.
關於 商业战略 專項課程
This Specialization covers both the dynamics and the global aspects of strategic management. You'll learn how to evaluate industry evolution, build and sustain competitive advantage, formulate and assess business strategies, and align efforts to organizational strategy. In the final Capstone Project, you’ll apply your skills by creating a comprehensive Strategic Analysis for an existing business or a venture of your own.
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