Develop your ability to think strategically, analyze the competitive environment, and recommend firm positioning and value creation. In this course, developed at the Darden School of Business at the University of Virginia, top-ranked faculty will help you explore the underlying theory and frameworks that provide the foundations of a successful business strategy and provide the tools you need to understand that strategy: SWOT, Competitor, Environmental, Five Forces, and Capabilities Analyses, as well as Strategy Maps.
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課程信息
Some familiarity with business is helpful, but not required.
您將學到的內容有
How to use the SWOT, competitor, and environmental analysis tools
How to assess an industry's structure and how the competitive dynamics in an industry affect profitability
How to complete a capabilities analysis and how to use this analysis to guide decision making
How to analyze the advantages and disadvantages of four generic competitive positions
您將獲得的技能
- Capabilities Analysis
- Business Strategy
- Competitive Position
- Strategic Analysis
- Industry Structure
Some familiarity with business is helpful, but not required.
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弗吉尼亚大学
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
授課大綱 - 您將從這門課程中學到什麼
Introduction to Strategic Analysis
Welcome to the first module in the Foundations course. In this module, we'll discuss the meaning and importance of business strategy to an organization's competitive positioning. You'll learn about strategic analysis and the SWOT, competitor, and environmental analysis tools. Have fun building your strategy skillset!
Analyzing Industry Structure
Hello and welcome back. In this module, we'll explore how to assess an industry's structure and how the competitive dynamics in an industry affect profitability. We'll go into depth with the five forces tool, a common and highly influential analytical framework. Happy analyzing!
Analyzing Firm Capabilities
Welcome! In this module, we'll examine the tangible and intangible assets that form an organization's strength. We'll show you in depth how to complete a capabilities analysis and how to use this analysis to guide decision making. Happy analyzing!
Determining Competitive Position
Welcome to the final module. In these lessons, we'll explore firms' competitive positioning relative to rivals and analyze the advantages and disadvantages of four generic competitive positions firms occupy. We'll use an easy and intuitive tool--strategy maps--to visually communicate information about firm positioning, and discuss which position is best for a particular firm to see maximum value. Happy analyzing!
審閱
- 5 stars82.03%
- 4 stars15.27%
- 3 stars1.79%
- 2 stars0.33%
- 1 star0.56%
來自企业战略基础的熱門評論
I enjoyed the way the modules were structured . The course is precise and allows you to practice what is being taught by the faculty . Will surely recommend to all if you aspire to learn .
Good! The professors in this courser explained it quite well.. It was very well paced not at all monotonous or boring. Even the peer review was done very fast without having to wait for long.
Great course, perfect mix of theory and real life cases. Both the tutors are extremely effective in putting across their point. Very good course to learn the basics of Business straetgy.
I found the information very illuminating. I only wish there was more focus on small firms, startups, and evaluating an industry as if the student were looking to enter the industry.
關於 商业战略 專項課程
This Specialization covers both the dynamics and the global aspects of strategic management. You'll learn how to evaluate industry evolution, build and sustain competitive advantage, formulate and assess business strategies, and align efforts to organizational strategy. In the final Capstone Project, you’ll apply your skills by creating a comprehensive Strategic Analysis for an existing business or a venture of your own.

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