Develop your ability to think strategically, analyze the competitive environment, and recommend firm positioning and value creation. In this course, developed at the Darden School of Business at the University of Virginia, top-ranked faculty will help you explore the underlying theory and frameworks that provide the foundations of a successful business strategy and provide the tools you need to understand that strategy: SWOT, Competitor, Environmental, Five Forces, and Capabilities Analyses, as well as Strategy Maps.
提供方
商业战略 專項課程弗吉尼亚大学課程信息
159,151 次近期查看
學生職業成果
32%
完成這些課程後已開始新的職業生涯
33%
通過此課程獲得實實在在的工作福利
可分享的證書
完成後獲得證書
100% 在線
立即開始，按照自己的計劃學習。
第 1 門課程（共 5 門）
可靈活調整截止日期
根據您的日程表重置截止日期。
初級
Some familiarity with business is helpful, but not required.
完成時間大約為9 小時
英語（English）
字幕：法語（French）, 巴西葡萄牙語, 越南語, 俄語（Russian）, 英語（English）, 西班牙語（Spanish）
您將獲得的技能
Capabilities AnalysisBusiness StrategyCompetitive PositionStrategic AnalysisIndustry Structure
學生職業成果
32%
完成這些課程後已開始新的職業生涯
33%
通過此課程獲得實實在在的工作福利
可分享的證書
完成後獲得證書
100% 在線
立即開始，按照自己的計劃學習。
第 1 門課程（共 5 門）
可靈活調整截止日期
根據您的日程表重置截止日期。
初級
Some familiarity with business is helpful, but not required.
完成時間大約為9 小時
英語（English）
字幕：法語（French）, 巴西葡萄牙語, 越南語, 俄語（Russian）, 英語（English）, 西班牙語（Spanish）
提供方
弗吉尼亚大学
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
教學大綱 - 您將從這門課程中學到什麼
完成時間為 2 小時
Introduction to Strategic Analysis
Welcome to the first module in the Foundations course. In this module, we'll discuss the meaning and importance of business strategy to an organization's competitive positioning. You'll learn about strategic analysis and the SWOT, competitor, and environmental analysis tools. Have fun building your strategy skillset!
完成時間為 2 小時
11 個視頻 （總計 48 分鐘）, 5 個閱讀材料, 1 個測驗
11 個視頻
Strategic Analysis4分鐘
The Strategist's Challenge6分鐘
Fundamental Principle of Business Strategy6分鐘
Competitive Markets6分鐘
A Little Calculus2分鐘
Two Perspectives on Economic Rents7分鐘
Module Lessons1分鐘
Strategist's Toolkit: SWOT Analysis2分鐘
Strategist's Toolkit: Competitor Analysis2分鐘
Strategist's Toolkit: Environmental Analysis3分鐘
5 個閱讀材料
Course Overview10分鐘
Course Requirements10分鐘
Get to Know Your Classmates10分鐘
Using the Discussion Forums10分鐘
Begin the Competitive Position Assignment10分鐘
1 個練習
Introduction to Strategic Analysis30分鐘
完成時間為 2 小時
Analyzing Industry Structure
Hello and welcome back. In this module, we'll explore how to assess an industry's structure and how the competitive dynamics in an industry affect profitability. We'll go into depth with the five forces tool, a common and highly influential analytical framework. Happy analyzing!
完成時間為 2 小時
10 個視頻 （總計 66 分鐘）, 1 個閱讀材料, 1 個測驗
10 個視頻
Threat of Entry, Part 19分鐘
Threat of Entry, Part 24分鐘
Threat of Substitutes10分鐘
Bargaining Power of Buyers, Part 17分鐘
Bargaining Power of Buyers, Part 26分鐘
Bargaining Power of Suppliers5分鐘
Intensity of Rivalry9分鐘
Module Lessons3分鐘
Strategist's Toolkit: Five Forces Analysis4分鐘
1 個閱讀材料
Reminder: Competitive Position Assignment10分鐘
1 個練習
Analyzing Industry Structure30分鐘
完成時間為 1 小時
Analyzing Firm Capabilities
Welcome! In this module, we'll examine the tangible and intangible assets that form an organization's strength. We'll show you in depth how to complete a capabilities analysis and how to use this analysis to guide decision making. Happy analyzing!
完成時間為 1 小時
8 個視頻 （總計 43 分鐘）, 1 個閱讀材料, 1 個測驗
8 個視頻
Value Chain5分鐘
Alignment6分鐘
Sustainability: Imitation7分鐘
Sustainability: Durability4分鐘
Building Capabilities8分鐘
Module Lessons1分鐘
Strategist's Toolkit: Capabilities Analysis2分鐘
1 個閱讀材料
Reminder: Competitive Position Assignment10分鐘
1 個練習
Analyzing Firm Capabilities30分鐘
完成時間為 4 小時
Determining Competitive Position
Welcome to the final module. In these lessons, we'll explore firms' competitive positioning relative to rivals and analyze the advantages and disadvantages of four generic competitive positions firms occupy. We'll use an easy and intuitive tool--strategy maps--to visually communicate information about firm positioning, and discuss which position is best for a particular firm to see maximum value. Happy analyzing!
完成時間為 4 小時
7 個視頻 （總計 40 分鐘）, 3 個閱讀材料, 3 個測驗
7 個視頻
Generic Competitive Positions, Part 18分鐘
Generic Competitive Positions, Part 27分鐘
Mapping Competitive Positions6分鐘
Which Position Is Best?5分鐘
Module Lessons2分鐘
Strategist's Toolkit: Strategy Maps4分鐘
3 個閱讀材料
Assignment Overview10分鐘
Assignment Rubric10分鐘
Sample Assignment Submission10分鐘
2 個練習
Determining Competitive Position30分鐘
Peer Review Practice30分鐘
審閱
來自企业战略基础的熱門評論
由 VK 提供2019年7月19日
Great insight of the basic tools covering all important aspects, both professors have discussed fundamental needs of the topic around Business Strategy, keen to learn rest of the courses and excited.
由 TM 提供2018年5月1日
This course is very helpful. It emanates from the strategist' mind. The way this course empowers a person is phenomenal. I personally learnt a lot with this course and hope to learn further as well.
由 AJ 提供2020年5月16日
Good! The professors in this courser explained it quite well.. It was very well paced not at all monotonous or boring. Even the peer review was done very fast without having to wait for long.
由 AM 提供2020年6月10日
It's a simple approach to business strategy and very ideal for people looking to learn more about business strategy. Either as a refresher course or if totally new to it. I would recommend it.
關於 商业战略 專項課程
This Specialization covers both the dynamics and the global aspects of strategic management. You'll learn how to evaluate industry evolution, build and sustain competitive advantage, formulate and assess business strategies, and align efforts to organizational strategy. In the final Capstone Project, you’ll apply your skills by creating a comprehensive Strategic Analysis for an existing business or a venture of your own.
常見問題
我什么时候能够访问课程视频和作业？
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- 课程可能不提供旁听选项。您可以尝试免费试用，也可以申请助学金。
- 课程可能会改为提供'完整课程，没有证书'。通过此选项，您可以查看所有课程材料、提交所要求的作业，以及获得最终成绩。这也意味着您将无法购买证书体验。
我订阅此专项课程后会得到什么？
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Is financial aid available?
是的，Coursera 可以为无法承担费用的学生提供助学金。通过点击左侧“注册”按钮下的“助学金”链接可以申请助学金。您可以根据屏幕提示完成申请，申请获批后会收到通知。您需要针对专项课程中的每一门课程完成上述步骤，包括毕业项目。了解更多。
完成课程后，我会获得大学学分吗？
此课程不提供大学学分，但部分大学可能会选择接受课程证书作为学分。查看您的合作院校，了解详情。Coursera 上的在线学位和 Mastertrack™ 证书提供获得大学学分的机会。
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