課程信息
4.8
1,030 個評分
214 個審閱
專項課程

第 1 門課程(共 6 門),位於

100% online

100% online

立即開始,按照自己的計劃學習。
可靈活調整截止日期

可靈活調整截止日期

根據您的日程表重置截止日期。
初級

初級

Some familiarity with business is helpful, but not required.

完成時間(小時)

完成時間大約為15 小時

建議:4 weeks of study, 2-5 hours/week...
可選語言

英語(English)

字幕:英語(English), 越南語, 巴西葡萄牙語...

您將學到的內容有

  • Check

    How to use the SWOT, competitor, and environmental analysis tools

  • Check

    How to assess an industry's structure and how the competitive dynamics in an industry affect profitability

  • Check

    How to complete a capabilities analysis and how to use this analysis to guide decision making

  • Check

    How to analyze the advantages and disadvantages of four generic competitive positions

您將獲得的技能

Capabilities AnalysisBusiness StrategyCompetitive PositionStrategic AnalysisIndustry Structure
專項課程

第 1 門課程(共 6 門),位於

100% online

100% online

立即開始,按照自己的計劃學習。
可靈活調整截止日期

可靈活調整截止日期

根據您的日程表重置截止日期。
初級

初級

Some familiarity with business is helpful, but not required.

完成時間(小時)

完成時間大約為15 小時

建議:4 weeks of study, 2-5 hours/week...
可選語言

英語(English)

字幕:英語(English), 越南語, 巴西葡萄牙語...

教學大綱 - 您將從這門課程中學到什麼

1
完成時間(小時)
完成時間為 2 小時

Introduction to Strategic Analysis

Welcome to the first module in the Foundations course. In this module, we'll discuss the meaning and importance of business strategy to an organization's competitive positioning. You'll learn about strategic analysis and the SWOT, competitor, and environmental analysis tools and then apply these tools in the Google case study. Enjoy learning!...
Reading
12 個視頻(共 63 分鐘), 6 個閱讀材料, 1 個測驗
Video12 個視頻
Strategic Analysis4分鐘
The Strategist's Challenge6分鐘
Fundamental Principle of Business Strategy6分鐘
Competitive Markets6分鐘
A Little Calculus2分鐘
Two Perspectives on Economic Rents7分鐘
Module Lessons1分鐘
Strategist's Toolkit: SWOT Analysis2分鐘
Strategist's Toolkit: Competitor Analysis2分鐘
Strategist's Toolkit: Environmental Analysis3分鐘
Google Case Debrief14分鐘
Reading6 個閱讀材料
Course Overview10分鐘
Course Requirements10分鐘
Get to Know Your Classmates10分鐘
Using the Discussion Forums10分鐘
Google Inc: Buy, Sell, or Hold?10分鐘
Begin the Competitive Position Assignment10分鐘
Quiz1 個練習
Introduction to Strategic Analysis24分鐘
2
完成時間(小時)
完成時間為 2 小時

Analyzing Industry Structure

Hello and welcome back. In this module, we'll explore how to assess an industry's structure and how the competitive dynamics in an industry affect profitability. We'll go into depth with the five forces tool, a common and highly influential analytical framework. You'll get a chance to apply this tool in the Redhook case study. Enjoy analyzing!...
Reading
11 個視頻(共 79 分鐘), 2 個閱讀材料, 1 個測驗
Video11 個視頻
Threat of Entry, Part 19分鐘
Threat of Entry, Part 24分鐘
Threat of Substitutes10分鐘
Bargaining Power of Buyers, Part 17分鐘
Bargaining Power of Buyers, Part 26分鐘
Bargaining Power of Suppliers5分鐘
Intensity of Rivalry9分鐘
Module Lessons3分鐘
Strategist's Toolkit: Five Forces Analysis4分鐘
Red Hook Brewing Case Debrief12分鐘
Reading2 個閱讀材料
Redhook Brewing Company10分鐘
Reminder: Competitive Position Assignment10分鐘
Quiz1 個練習
Analyzing Industry Structure24分鐘
3
完成時間(小時)
完成時間為 2 小時

Analyzing Firm Capabilities

Welcome! In this module, we'll examine the tangible and intangible assets that form an organization's strength. We'll show you in depth how to complete a capabilities analysis and how to use this analysis to guide decision making. In the Apple case study you'll get a chance to apply this tool. Happy analyzing!...
Reading
9 個視頻(共 53 分鐘), 2 個閱讀材料, 1 個測驗
Video9 個視頻
Value Chain5分鐘
Alignment6分鐘
Sustainability: Imitation7分鐘
Sustainability: Durability4分鐘
Building Capabilities8分鐘
Module Lessons1分鐘
Strategist's Toolkit: Capabilities Analysis2分鐘
Apple Case Debrief9分鐘
Reading2 個閱讀材料
Apple (Computer) Inc.10分鐘
Reminder: Competitive Position Assignment10分鐘
Quiz1 個練習
Analyzing Firm Capabilities24分鐘
4
完成時間(小時)
完成時間為 4 小時

Determining Competitive Position

Welcome to the final module. In these lessons, we'll explore firms' competitive positioning relative to rivals and analyze the advantages and disadvantages of four generic competitive positions firms occupy. We'll use an easy and intuitive tool--strategy maps--to visually communicate information about firm positioning, and discuss which position is best for a particular firm to see maximum value. Then apply what you've learned in the Piaggio case study. Happy analyzing!...
Reading
8 個視頻(共 48 分鐘), 4 個閱讀材料, 3 個測驗
Video8 個視頻
Generic Competitive Positions, Part 18分鐘
Generic Competitive Positions, Part 27分鐘
Mapping Competitive Positions6分鐘
Which Position Is Best?5分鐘
Module Lessons2分鐘
Strategist's Toolkit: Strategy Maps4分鐘
Piaggio Case Debrief7分鐘
Reading4 個閱讀材料
Piaggio10分鐘
Assignment Overview10分鐘
Assignment Rubric10分鐘
Sample Assignment Submission10分鐘
Quiz2 個練習
Determining Competitive Position24分鐘
Peer Review Practice20分鐘
4.8
214 個審閱Chevron Right
職業方向

20%

完成這些課程後已開始新的職業生涯
工作福利

83%

通過此課程獲得實實在在的工作福利

熱門審閱

創建者 TMMay 2nd 2018

This course is very helpful. It emanates from the strategist' mind. The way this course empowers a person is phenomenal. I personally learnt a lot with this course and hope to learn further as well.

創建者 SAOct 16th 2017

Great course, perfect mix of theory and real life cases. Both the tutors are extremely effective in putting across their point. Very good course to learn the basics of Business straetgy.

講師

Avatar

Michael Lenox

Senior Associate Dean and Chief Strategy Officer
Darden School of Business
Avatar

Jared Harris

Samuel L. Slover Research Chair in Business Administration
Darden School of Business

關於 University of Virginia

A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders....

關於 Business Strategy 專項課程

This Specialization covers both the dynamics and the global aspects of strategic management. With cases drawn from leading companies like Disney, Microsoft and Zappos, you'll learn how to evaluate industry evolution, build and sustain competitive advantage, formulate and assess business strategies, and align efforts to organizational strategy. In the final Capstone Project, you’ll apply your skills by creating a comprehensive Strategic Analysis for an existing business or a venture of your own....
Business Strategy

常見問題

  • 注册以便获得证书后,您将有权访问所有视频、测验和编程作业(如果适用)。只有在您的班次开课之后,才可以提交和审阅同学互评作业。如果您选择在不购买的情况下浏览课程,可能无法访问某些作业。

  • 您注册课程后,将有权访问专项课程中的所有课程,并且会在完成课程后获得证书。您的电子课程证书将添加到您的成就页中,您可以通过该页打印您的课程证书或将其添加到您的领英档案中。如果您只想阅读和查看课程内容,可以免费旁听课程。

還有其他問題嗎?請訪問 學生幫助中心