關於此課程：Develop your ability to think strategically, analyze the competitive environment, and recommend firm positioning and value creation. In this course, we will explore the underlying theory and frameworks that provide the foundations of a successful business strategy and provide the tools you need to understand that strategy: SWOT, Competitor, Environmental, Five Forces, and Capabilities Analyses, as well as Strategy Maps. We'll apply these tools in case studies of industry leaders Google, Redhook, Piaggio and Apple.
製作方： University of Virginia
教學方： Michael Lenox, Senior Associate Dean and Chief Strategy Officer
Darden School of Business
教學方： Jared Harris, Samuel L. Slover Research Chair in Business Administration
Darden School of Business
| 基本信息 | 課程 1（共 5 門，Business Strategy Specialization ） |
| 級別 | 初級 |
| 承諾學習時間 | 4周，5-6小时/周 |
| 語言 | English, 字幕：Vietnamese, Portuguese (Brazilian) |
| 如何通過 | 通過所有計分作業以完成課程。 |
| 用戶評分 |
授課大綱
第 1 週
Introduction to Strategic Analysis
Welcome to the first module in the Foundations course. In this module, we'll discuss the meaning and importance of business strategy to an organization's competitive positioning. You'll learn about strategic analysis and the SWOT, competitor, and environmental analysis tools and then apply these tools in the Google case study. Enjoy learning!
12 個視頻, 11 個閱讀材料
- Reading: Course Overview
- Reading: Course Requirements
- Reading: Get to Know Your Classmates
- Reading: Using the Discussion Forums
- 視頻: Strategic Analysis
- 視頻: The Strategist's Challenge
- 視頻: Fundamental Principle of Business Strategy
- 視頻: Competitive Markets
- 視頻: A Little Calculus
- 視頻: Two Perspectives on Economic Rents
- 視頻: Module Lessons
- 視頻: Strategist's Toolkit: SWOT Analysis
- 視頻: Strategist's Toolkit: Competitor Analysis
- 視頻: Strategist's Toolkit: Environmental Analysis
- Reading: Google Inc: Buy, Sell, or Hold?
- 視頻: Google Case Debrief
- Reading: Introduction to Strategic Analysis
- Reading: Common Terms and Strategy Analytics
- Reading: Competitor Analysis Worksheet
- Reading: Gathering Strategic Intelligence
- Reading: The Strategist's Toolkit: Table of Contents
- Reading: Begin the Competitive Position Assignment
已評分: Introduction to Strategic Analysis
第 2 週
Analyzing Industry Structure
Hello and welcome back. In this module, we'll explore how to assess an industry's structure and how the competitive dynamics in an industry affect profitability. We'll go into depth with the five forces tool, a common and highly influential analytical framework. You'll get a chance to apply this tool in the Redhook case study. Enjoy analyzing!
11 個視頻, 2 個閱讀材料
- 視頻: Threat of Entry, Part 1
- 視頻: Threat of Entry, Part 2
- 視頻: Threat of Substitutes
- 視頻: Bargaining Power of Buyers, Part 1
- 視頻: Bargaining Power of Buyers, Part 2
- 視頻: Bargaining Power of Suppliers
- 視頻: Intensity of Rivalry
- 視頻: Module Lessons
- 視頻: Strategist's Toolkit: Five Forces Analysis
- Reading: Redhook Brewing Company
- 視頻: Red Hook Brewing Case Debrief
- Reading: Reminder: Competitive Position Assignment
已評分: Analyzing Industry Structure
第 3 週
Analyzing Firm Capabilities
Welcome! In this module, we'll examine the tangible and intangible assets that form an organization's strength. We'll show you in depth how to complete a capabilities analysis and how to use this analysis to guide decision making. In the Apple case study you'll get a chance to apply this tool. Happy analyzing!
9 個視頻, 3 個閱讀材料
- 視頻: Value Chain
- 視頻: Alignment
- 視頻: Sustainability: Imitation
- 視頻: Sustainability: Durability
- 視頻: Building Capabilities
- 視頻: Module Lessons
- 視頻: Strategist's Toolkit: Capabilities Analysis
- Reading: Apple (Computer) Inc.
- 視頻: Apple Case Debrief
- Reading: Capability Worksheet
- Reading: Reminder: Competitive Position Assignment
已評分: Analyzing Firm Capabilities
第 4 週
Determining Competitive Position
Welcome to the final module. In these lessons, we'll explore firms' competitive positioning relative to rivals and analyze the advantages and disadvantages of four generic competitive positions firms occupy. We'll use an easy and intuitive tool--strategy maps--to visually communicate information about firm positioning, and discuss which position is best for a particular firm to see maximum value. Then apply what you've learned in the Piaggio case study. Happy analyzing!
8 個視頻, 5 個閱讀材料, 1 個練習測驗
- 視頻: Generic Competitive Positions, Part 1
- 視頻: Generic Competitive Positions, Part 2
- 視頻: Mapping Competitive Positions
- 視頻: Which Position Is Best?
- 視頻: Module Lessons
- 視頻: Strategist's Toolkit: Strategy Maps
- Reading: Piaggio
- 視頻: Piaggio Case Debrief
- Reading: Gathering Strategic Intelligence
- Reading: Assignment Overview
- Reading: Assignment Rubric
- Reading: Sample Assignment Submission
- Practice Quiz: Peer Review Practice
已評分: Determining Competitive Position
已評分: Competitive Position Assignment
常見問題解答
運作方式
Coursework
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製作方
University of Virginia
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
價格
| 購買課程 | |
|---|---|
| 訪問課程材料 | 可用 |
| 訪問評分的材料 | 可用 |
| 收到最終成績 | 可用 |
| 獲得可共享的課程證書 | 可用 |
評分和審閱
useful :)
Excellent, I´ve learned so much and I´m now extra motivated to continue
Loved every minute of it. Just what I expected.
LR
Excellent course! Thank you Course