Develop your ability to think strategically, analyze the competitive environment, and recommend firm positioning and value creation. In this course, developed at the Darden School of Business at the University of Virginia, top-ranked faculty will help you explore the underlying theory and frameworks that provide the foundations of a successful business strategy and provide the tools you need to understand that strategy: SWOT, Competitor, Environmental, Five Forces, and Capabilities Analyses, as well as Strategy Maps.
提供方
商业战略 專項課程弗吉尼亚大学課程信息
87,408 次近期查看
學生職業成果
35%
完成這些課程後已開始新的職業生涯
37%
通過此課程獲得實實在在的工作福利
16%
加薪或升職
可分享的證書
完成後獲得證書
100% 在線
立即開始，按照自己的計劃學習。
第 1 門課程（共 5 門）
可靈活調整截止日期
根據您的日程表重置截止日期。
初級
Some familiarity with business is helpful, but not required.
完成時間大約為9 小時
英語（English）
字幕：阿拉伯語（Arabic）, 法語（French）, （歐洲人講的）葡萄牙語, 意大利語, 巴西葡萄牙語, 越南語, 德語（German）, 俄語（Russian）, 英語（English）, 西班牙語（Spanish）
您將學到的內容有
How to use the SWOT, competitor, and environmental analysis tools
How to assess an industry's structure and how the competitive dynamics in an industry affect profitability
How to complete a capabilities analysis and how to use this analysis to guide decision making
How to analyze the advantages and disadvantages of four generic competitive positions
您將獲得的技能
Capabilities AnalysisBusiness StrategyCompetitive PositionStrategic AnalysisIndustry Structure
學生職業成果
35%
完成這些課程後已開始新的職業生涯
37%
通過此課程獲得實實在在的工作福利
16%
加薪或升職
可分享的證書
完成後獲得證書
100% 在線
立即開始，按照自己的計劃學習。
第 1 門課程（共 5 門）
可靈活調整截止日期
根據您的日程表重置截止日期。
初級
Some familiarity with business is helpful, but not required.
完成時間大約為9 小時
英語（English）
字幕：阿拉伯語（Arabic）, 法語（French）, （歐洲人講的）葡萄牙語, 意大利語, 巴西葡萄牙語, 越南語, 德語（German）, 俄語（Russian）, 英語（English）, 西班牙語（Spanish）
提供方
弗吉尼亚大学
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
教學大綱 - 您將從這門課程中學到什麼
完成時間為 2 小時
Introduction to Strategic Analysis
Welcome to the first module in the Foundations course. In this module, we'll discuss the meaning and importance of business strategy to an organization's competitive positioning. You'll learn about strategic analysis and the SWOT, competitor, and environmental analysis tools. Have fun building your strategy skillset!
完成時間為 2 小時
11 個視頻 （總計 48 分鐘）, 5 個閱讀材料, 1 個測驗
完成時間為 2 小時
Analyzing Industry Structure
Hello and welcome back. In this module, we'll explore how to assess an industry's structure and how the competitive dynamics in an industry affect profitability. We'll go into depth with the five forces tool, a common and highly influential analytical framework. Happy analyzing!
完成時間為 2 小時
10 個視頻 （總計 66 分鐘）, 1 個閱讀材料, 1 個測驗
完成時間為 1 小時
Analyzing Firm Capabilities
Welcome! In this module, we'll examine the tangible and intangible assets that form an organization's strength. We'll show you in depth how to complete a capabilities analysis and how to use this analysis to guide decision making. Happy analyzing!
完成時間為 1 小時
8 個視頻 （總計 43 分鐘）, 1 個閱讀材料, 1 個測驗
完成時間為 4 小時
Determining Competitive Position
Welcome to the final module. In these lessons, we'll explore firms' competitive positioning relative to rivals and analyze the advantages and disadvantages of four generic competitive positions firms occupy. We'll use an easy and intuitive tool--strategy maps--to visually communicate information about firm positioning, and discuss which position is best for a particular firm to see maximum value. Happy analyzing!
完成時間為 4 小時
7 個視頻 （總計 40 分鐘）, 3 個閱讀材料, 3 個測驗
審閱
來自企业战略基础的熱門評論
由 KJ 提供2021年1月10日
Really enjoyed this course, the Professors are awesome presenting in a very clear, comprehensive way. Learned alot! I feel like they are training me to become a high tech executive/analyst. Thank you!
由 VK 提供2019年7月19日
Great insight of the basic tools covering all important aspects, both professors have discussed fundamental needs of the topic around Business Strategy, keen to learn rest of the courses and excited.
由 EK 提供2020年12月20日
Excellent course contents! The materials were crisp and concise. The instructors did a great job in delivering the key points , especially quoting examples that made their points easy to understand.
由 TM 提供2018年5月1日
This course is very helpful. It emanates from the strategist' mind. The way this course empowers a person is phenomenal. I personally learnt a lot with this course and hope to learn further as well.
關於 商业战略 專項課程
This Specialization covers both the dynamics and the global aspects of strategic management. You'll learn how to evaluate industry evolution, build and sustain competitive advantage, formulate and assess business strategies, and align efforts to organizational strategy. In the final Capstone Project, you’ll apply your skills by creating a comprehensive Strategic Analysis for an existing business or a venture of your own.
常見問題
我什么时候能够访问课程视频和作业？
我订阅此专项课程后会得到什么？
Is financial aid available?
還有其他問題嗎？請訪問 學生幫助中心。
