課程信息

169,307 次近期查看

學生職業成果

32%

完成這些課程後已開始新的職業生涯

33%

通過此課程獲得實實在在的工作福利
可分享的證書
完成後獲得證書
100% 在線
立即開始,按照自己的計劃學習。
第 1 門課程(共 5 門)
可靈活調整截止日期
根據您的日程表重置截止日期。
初級

Some familiarity with business is helpful, but not required.

完成時間大約為9 小時
英語(English)
字幕:英語(English), 越南語, 巴西葡萄牙語

您將學到的內容有

  • How to use the SWOT, competitor, and environmental analysis tools

  • How to assess an industry's structure and how the competitive dynamics in an industry affect profitability

  • How to complete a capabilities analysis and how to use this analysis to guide decision making

  • How to analyze the advantages and disadvantages of four generic competitive positions

您將獲得的技能

Capabilities AnalysisBusiness StrategyCompetitive PositionStrategic AnalysisIndustry Structure

學生職業成果

32%

完成這些課程後已開始新的職業生涯

33%

通過此課程獲得實實在在的工作福利
可分享的證書
完成後獲得證書
100% 在線
立即開始,按照自己的計劃學習。
第 1 門課程(共 5 門)
可靈活調整截止日期
根據您的日程表重置截止日期。
初級

Some familiarity with business is helpful, but not required.

完成時間大約為9 小時
英語(English)
字幕:英語(English), 越南語, 巴西葡萄牙語

提供方

弗吉尼亚大学 徽標

弗吉尼亚大学

教學大綱 - 您將從這門課程中學到什麼

內容評分Thumbs Up97%(11,131 個評分)Info
1

1

完成時間為 2 小時

Introduction to Strategic Analysis

完成時間為 2 小時
11 個視頻 (總計 48 分鐘), 5 個閱讀材料, 1 個測驗
11 個視頻
Strategic Analysis4分鐘
The Strategist's Challenge6分鐘
Fundamental Principle of Business Strategy6分鐘
Competitive Markets6分鐘
A Little Calculus2分鐘
Two Perspectives on Economic Rents7分鐘
Module Lessons1分鐘
Strategist's Toolkit: SWOT Analysis2分鐘
Strategist's Toolkit: Competitor Analysis2分鐘
Strategist's Toolkit: Environmental Analysis3分鐘
5 個閱讀材料
Course Overview10分鐘
Course Requirements10分鐘
Get to Know Your Classmates10分鐘
Using the Discussion Forums10分鐘
Begin the Competitive Position Assignment10分鐘
1 個練習
Introduction to Strategic Analysis30分鐘
2

2

完成時間為 2 小時

Analyzing Industry Structure

完成時間為 2 小時
10 個視頻 (總計 66 分鐘), 1 個閱讀材料, 1 個測驗
10 個視頻
Threat of Entry, Part 19分鐘
Threat of Entry, Part 24分鐘
Threat of Substitutes10分鐘
Bargaining Power of Buyers, Part 17分鐘
Bargaining Power of Buyers, Part 26分鐘
Bargaining Power of Suppliers5分鐘
Intensity of Rivalry9分鐘
Module Lessons3分鐘
Strategist's Toolkit: Five Forces Analysis4分鐘
1 個閱讀材料
Reminder: Competitive Position Assignment10分鐘
1 個練習
Analyzing Industry Structure30分鐘
3

3

完成時間為 1 小時

Analyzing Firm Capabilities

完成時間為 1 小時
8 個視頻 (總計 43 分鐘), 1 個閱讀材料, 1 個測驗
8 個視頻
Value Chain5分鐘
Alignment6分鐘
Sustainability: Imitation7分鐘
Sustainability: Durability4分鐘
Building Capabilities8分鐘
Module Lessons1分鐘
Strategist's Toolkit: Capabilities Analysis2分鐘
1 個閱讀材料
Reminder: Competitive Position Assignment10分鐘
1 個練習
Analyzing Firm Capabilities30分鐘
4

4

完成時間為 4 小時

Determining Competitive Position

完成時間為 4 小時
7 個視頻 (總計 40 分鐘), 3 個閱讀材料, 3 個測驗
7 個視頻
Generic Competitive Positions, Part 18分鐘
Generic Competitive Positions, Part 27分鐘
Mapping Competitive Positions6分鐘
Which Position Is Best?5分鐘
Module Lessons2分鐘
Strategist's Toolkit: Strategy Maps4分鐘
3 個閱讀材料
Assignment Overview10分鐘
Assignment Rubric10分鐘
Sample Assignment Submission10分鐘
2 個練習
Determining Competitive Position30分鐘
Peer Review Practice30分鐘

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關於 商业战略 專項課程

This Specialization covers both the dynamics and the global aspects of strategic management. You'll learn how to evaluate industry evolution, build and sustain competitive advantage, formulate and assess business strategies, and align efforts to organizational strategy. In the final Capstone Project, you’ll apply your skills by creating a comprehensive Strategic Analysis for an existing business or a venture of your own....
商业战略

常見問題

  • Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

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  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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