Even a thoroughly developed business strategy may fail if you don't pay enough attention to its implementation. This rings particularly true with strategies based on innovation or implemented in complex or fast-changing environments.
提供方
战略管理与创新 專項課程哥本哈根商学院課程信息
74,014 次近期查看
學生職業成果
67%
完成這些課程後已開始新的職業生涯
28%
通過此課程獲得實實在在的工作福利
12%
加薪或升職
可分享的證書
完成後獲得證書
100% 在線
立即開始，按照自己的計劃學習。
第 3 門課程（共 4 門）
可靈活調整截止日期
根據您的日程表重置截止日期。
完成時間大約為14 小時
英語（English）
字幕：英語（English）, 羅馬尼亞語
您將獲得的技能
Strategic ManagementStrategy ImplementationPerformance ManagementStrategic Planning
學生職業成果
67%
完成這些課程後已開始新的職業生涯
28%
通過此課程獲得實實在在的工作福利
12%
加薪或升職
可分享的證書
完成後獲得證書
100% 在線
立即開始，按照自己的計劃學習。
第 3 門課程（共 4 門）
可靈活調整截止日期
根據您的日程表重置截止日期。
完成時間大約為14 小時
英語（English）
字幕：英語（English）, 羅馬尼亞語
提供方
哥本哈根商学院
Centrally located in Copenhagen, the capital of Denmark, Copenhagen Business School (CBS) is one of the largest business schools in Europe with close to 23,000 students. CBS offers world-class research-based degree programs at undergraduate, graduate, and PhD levels as well as executive and other post experience programs.
教學大綱 - 您將從這門課程中學到什麼
完成時間為 2 小時
Course Intro. Translating Strategy Into Goals and Metrics
In this module we set the scene in strategy implementation and take a bird's-eye view of the course. We then dive into formulating actionable goals based on the strategy, good practices in creating metrics and setting objectives, and learn about two specific tools for deriving actionable, measurable goals from a strategy.
完成時間為 2 小時
5 個視頻 （總計 26 分鐘）, 4 個閱讀材料, 2 個測驗
5 個視頻
Performance Management Systems2分鐘
Balanced Scorecard6分鐘
OKR3分鐘
Objectives and Measures6分鐘
4 個閱讀材料
Samsung and Apple in China, 201310分鐘
Metrics at Nonprofits10分鐘
Metrics at Zappos10分鐘
Module 1 Slides10分鐘
2 個練習
Introduction6分鐘
Performance Management Systems10分鐘
完成時間為 2 小時
Aligning Strategy and Organizational Structure
The structure of your organization can be a good or poor fit to the strategy you are implementing. In this module we learn which choices of organizational structure are appropriate depending on your strategy.
完成時間為 2 小時
16 個視頻 （總計 25 分鐘）, 5 個閱讀材料, 3 個測驗
16 個視頻
Lesson 1 Intro44
Mechanistic and Organic Structures1分鐘
Relationship of Structure and Strategy1分鐘
Dimensions of Structure3分鐘
Lesson 2 Intro41
Functional Structure1分鐘
Divisional Structure1分鐘
Matrix Structure1分鐘
Network Structure1分鐘
Lesson 3 Intro31
Choosing Business Unit Structure Based on Strategic Objectives1分鐘
Autonomous Units3分鐘
Ambidexterity1分鐘
Detecting and Reacting to Change2分鐘
Module Conclusion1分鐘
5 個閱讀材料
Virgin vs. Apple10分鐘
Structure and Strategy at Toyota10分鐘
Flat Structures10分鐘
Ambidexterity10分鐘
Module 2 Slides10分鐘
3 個練習
Why Structure Matters in Strategy Implementation10分鐘
Structuring the Organization10分鐘
Structuring Business Units10分鐘
完成時間為 2 小時
Communicating the Strategy within the Organization
Getting communication right is crucial for successful implementation. In this module we find out how to communicate the strategy vertically, and how to facilitate collaboration and upward communication in the organization.
完成時間為 2 小時
12 個視頻 （總計 20 分鐘）, 7 個閱讀材料, 3 個測驗
12 個視頻
Lesson 1 Intro53
What to Communicate1分鐘
How to Communicate3分鐘
Strategic Consensus1分鐘
Lesson 2 Intro18
Horizontal Communication1分鐘
Collaboration and Self-Organizing Teams2分鐘
Lesson 3 Intro49
Tools for Upward Communication1分鐘
Making the Organization Comfortable with Sharing Bad News2分鐘
Organizational Learning2分鐘
7 個閱讀材料
Stephen Elop's "Burning Platform" Memo10分鐘
All-Hands Meetings at Zappos10分鐘
Collaboration at Cisco10分鐘
Collaboration at Pixar10分鐘
Self-Organizing Teams10分鐘
Collaboration and Upwards Communication at Google10分鐘
Module 3 Slides10分鐘
3 個練習
Vertical Communication of Strategy10分鐘
Horizontal Communication and Collaboration10分鐘
Communicating Upwards10分鐘
完成時間為 2 小時
Managing Resistance and Other Implementation Risks
Strategy implementation is rarely an exercise in certainty. New strategies may cause concerns or resistance in the organization, or be vulnerable to other risks. In this module we explore ways to manage risks to implementation, including addressing specific causes of resistance to change.
完成時間為 2 小時
8 個視頻 （總計 21 分鐘）, 4 個閱讀材料, 2 個測驗
8 個視頻
Lesson 1 Intro43
Causes of Resistance3分鐘
Managing Resistance4分鐘
Models for Implementing a New Initiative2分鐘
Lesson 2 Intro38
Identifying Risks5分鐘
Planning for Mitigation of Risks2分鐘
4 個閱讀材料
Challenging Resistance to Change10分鐘
Samsung's New Strategy, 201110分鐘
Uber in France, Summer 201510分鐘
Module 4 Slides10分鐘
2 個練習
Identifying and Managing Resistance to Change10分鐘
Managing Other Risks to Implementation10分鐘
審閱
來自战略执行的熱門評論
由 PS 提供2018年8月11日
Nicolai does a really good job in explaining Strategy Implementation. I would say that it is the most thorough module that I have been through so far in the Strategy Management course.
由 AA 提供2020年6月18日
Of all the courses in the specilization, this would be the winner of them all. Clear explanation and well combined course. The parts of strategy implementation is just intresting.
由 BB 提供2016年2月3日
Great course! Definitely my best of the series. Highly detailed with very pointed insights. Slides were also very helpful in ensuring retention of knowledge. Great stuff- bravo!
由 VU 提供2020年2月27日
The course provided excellent insights for implementing strategies in an ever changing environment. It was concise with examples of existing industries and well delivered.
關於 战略管理与创新 專項課程
This Specialization explores the evolving world of business strategy, focusing on the increasingly important roles of design, user experience, and innovation in shaping competitive advantage. You’ll learn about concepts such as goal setting, value creation, global integration, and diversification, and you’ll critique classic theories and frameworks in the context of new business realities. In the final Capstone Project, you’ll create and defend a holistic business strategy in response to a realistic case study prompt.
常見問題
When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
What is the refund policy?
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.
Is financial aid available?
Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.
還有其他問題嗎？請訪問 學生幫助中心。
© 2020 Coursera Inc.保留所有權利。
