Strategic ManagementStrategy ImplementationStrategic ThinkingBusiness StrategyStrategic PlanningDecision-MakingPerformance Management
战略管理与创新 專項課程
Manage 21st Century Business Strategy. Develop and implement an innovative business approach in just three courses.
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This Specialization explores the evolving world of business strategy, focusing on the increasingly important roles of design, user experience, and innovation in shaping competitive advantage. You’ll learn about concepts such as goal setting, value creation, global integration, and diversification, and you’ll critique classic theories and frameworks in the context of new business realities. In the final Capstone Project, you’ll create and defend a holistic business strategy in response to a realistic case study prompt.
可分享的證書
完成後獲得證書
100% 在線課程
立即開始，按照自己的計劃學習。
靈活的計劃
設置並保持靈活的截止日期。
初級
無需相關領域的預備知識無需相關經驗。
完成時間大約為4 個月
建議 4 小時/週
英語（English）
字幕：英語（English）, 越南語, 巴西葡萄牙語, 羅馬尼亞語
專項課程的運作方式
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Coursera 專項課程是幫助您掌握一門技能的一系列課程。若要開始學習，請直接註冊專項課程，或預覽專項課程並選擇您要首先開始學習的課程。當您訂閱專項課程的部分課程時，您將自動訂閱整個專項課程。您可以只完成一門課程，您可以隨時暫停學習或結束訂閱。訪問您的學生面板，跟踪您的課程註冊情況和進度。
實踐項目
每個專項課程都包括實踐項目。您需要成功完成這個（些）項目才能完成專項課程並獲得證書。如果專項課程中包括單獨的實踐項目課程，則需要在開始之前完成其他所有課程。
獲得證書
在結束每門課程並完成實踐項目之後，您會獲得一個證書，您可以向您的潛在雇主展示該證書並在您的職業社交網絡中分享。
此專項課程包含 4 門課程
战略管理
2,593 個評分
The world of business strategy is in transition. What used to work doesn't anymore -- not necessarily.
制定战略
1,052 個評分
The purpose of this course is to present, analyze and discuss the different facets of business strategy formulation. Emphasizing that strategy can be seen as a unified theme that provides coherence and direction to the actions and decisions of a firm, we will cover a variety of business strategy topics concerned with firm positioning in the context of different markets, industries and locations.
战略执行
666 個評分
Even a thoroughly developed business strategy may fail if you don't pay enough attention to its implementation. This rings particularly true with strategies based on innovation or implemented in complex or fast-changing environments.
Strategic Management - Capstone Project
222 個評分
In this capstone project course, we revisit the strategy controversy at e-Types, introduced in the first course in this specialization, Strategic Management, and further analysed in each of the subsequent courses, Strategy Formulation and Strategy Implementation. After revealing, examining, and analyzing what happened at e-Types, we turn to a new set of strategy cases that range in terms of company size, geography, and focus. For your final project, we ask YOU to apply everything you have learned in this specialization to analyze your choice of one of these four situations.
關於 哥本哈根商学院
Centrally located in Copenhagen, the capital of Denmark, Copenhagen Business School (CBS) is one of the largest business schools in Europe with close to 23,000 students. CBS offers world-class research-based degree programs at undergraduate, graduate, and PhD levels as well as executive and other post experience programs.
審閱
4.6
來自战略管理与创新的熱門評論
由 B 提供Mar 22, 2017
Second part of the specialization, this course will talk about Strategy Formulation. Like the first course, it's clear, concese with a final exam that lead us slowly to the the capstone project.
由 SS 提供Nov 14, 2018
It was great experience for me throughout the whole specialization. It was great learning experience along with that I came across great people.\n\nI will remember it for times to come.
由 ES 提供Sep 6, 2016
Being in this class and specialization was a great experience to me. Great instructors with great content but I prefer a professional person judge the final assignment of capstone.
由 GL 提供Apr 17, 2016
Thanks to Nicolai Pogrebnyakov and All Specialization Sectors. Good Course. If you want to have Practical Strategy Formulation and Implementation habits than Enroll !!!
由 PS 提供Oct 10, 2019
An extremely well-taught course, required basic or no prior background it helps you a lot in decision making. Looking forward to completing the specialization
由 JM 提供Dec 16, 2019
A excellent course that builds a solid foundation in strategic thinking. Looking forward to completing the other modules in this specialization.
由 PN 提供Jun 10, 2017
Fantastic course - would recommend to anyone interested in strategy! Well worth the price to do the specialization.
由 JM 提供Jan 30, 2020
This course (and the specialization) gave me great insights from a number of perspectives. Highly recommended.
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可以！点击您感兴趣的课程卡开始注册即可。注册并完成课程后，您可以获得可共享的证书，或者您也可以旁听该课程免费查看课程资料。如果您订阅的课程是某专项课程的一部分，系统会自动为您订阅完整的专项课程。访问您的学生面板，跟踪您的进度。
有助学金吗？
我可以免费学习课程吗？
此课程是 100% 在线学习吗？是否需要现场参加课程？
此课程完全在线学习，无需到教室现场上课。您可以通过网络或移动设备随时随地访问课程视频、阅读材料和作业。
完成专项课程后我会获得大学学分吗？
此专项课程不提供大学学分，但部分大学可能会选择接受专项课程证书作为学分。查看您的合作院校了解详情。
How long does it take to complete the Strategic Management and Innovation Specialization?
Time to completion can vary based on your schedule, but most learners are able to complete the Specialization in about 4 months.
此专项课程中每门课程的开课频率为多久？
Each course in the Specialization is offered on a regular schedule, with sessions starting about once per month. If you don't complete a course on the first try, you can easily transfer to the next session, and your completed work and grades will carry over.
What background knowledge is necessary?
None! This Specialization is appropriate for anyone interested in learning more about strategic management.
Do I need to take the courses in a specific order?
We recommend taking the courses in the order presented, as each subsequent course will build on material from previous courses.
Will I earn university credit for completing the Strategic Management and Innovation Specialization?
Coursera courses and certificates don't carry university credit, though some universities may choose to accept Specialization Certificates for credit. Check with your institution to learn more.
What will I be able to do upon completing the Strategic Management and Innovation Specialization?
You will be able to formulate, implement, and defend business strategy recommendations, taking into account evolving trends in global innovation and competition. You will understand a variety of theories and frameworks related to business strategy planning and execution, and you will be able to evaluate the applicability of frameworks to various business scenarios.
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