Strategic Management and Innovation 專項課程

Manage 21st Century Business Strategy。 Develop and implement an innovative business approach in just three courses.

本專項課程介紹

This Specialization explores the evolving world of business strategy, focusing on the increasingly important roles of design, user experience, and innovation in shaping competitive advantage. You’ll learn about concepts such as goal setting, value creation, global integration, and diversification, and you’ll critique classic theories and frameworks in the context of new business realities. In the final Capstone Project, you’ll create and defend a holistic business strategy in response to a realistic case study prompt.

製作方：

4 courses

按照建議的順序或選擇您自己的順序。

項目

旨在幫助您實踐和應用所學到的技能。

證書

在您的簡歷和領英中展示您的新技能。

課程

Beginner Specialization.: No prior experience required.

第 1 門課程
战略管理
當前班次：Jul 16
課程學習時間
4 weeks of study, 2-4 hours/week
字幕
English, Vietnamese, Portuguese (Brazilian)
課程概述
The world of business strategy is in transition. What used to work doesn't anymore -- not necessarily. This course prepares you to think strategically in an age when companies like Apple, Google, and Microsoft have become more valuable (in marke
您可以選擇只參加本課程。 了解更多。
第 2 門課程
制定战略
計劃開課班次：Jul 23
字幕
English, Romanian
課程概述
The purpose of this course is to present, analyze and discuss the different facets of business strategy formulation. Emphasizing that strategy can be seen as a unified theme that provides coherence and direction to the actions and decisions of a firm, we
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第 3 門課程
战略执行
課程學習時間
2-4 hours per week
字幕
English, Romanian
課程概述
Even thoroughly developed business strategies may fail if not enough attention is paid to their implementation. This rings particularly true with strategies based on innovation or implemented in complex or fast-changing environments. In the 20th ce
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第 4 門課程
企业战略 - 毕业项目
計劃開課班次：Aug 13
字幕
English
畢業項目介紹
In this capstone project course, we revisit the strategy controversy at e-Types, introduced in the first course in this specialization, Strategic Management, and further analysed in each of the subsequent courses, Strategy Formulation and Str
您可以選擇只參加本課程。 了解更多。

製作方

With the distinctiveness of our diversity, Copenhagen Business School aims to become a leading business university with research and teaching excellence in classical management disciplines as well as in disciplines that place business in a wider social, political and cultural context.
Centrally located in Copenhagen, the capital of Denmark, Copenhagen Business School (CBS) is one of the largest business schools in Europe with close to 23,000 students. CBS offers world-class research-based degree programs at undergraduate, graduate, and PhD levels as well as executive and other post experience programs.

Robert Austin
Professor, Management of Creativity and Innovation
Marcus Møller Larsen
Assistant Professor, Strategic Management and Globalization
Nicolai Pogrebnyakov
Associate Professor

FAQs

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