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學生對 西北大学 提供的 体育营销 的評價和反饋

631 個評分
220 條評論


Today, there is demand for people skilled in Sports Marketing. Organizations want your expertise to strength and grow customer bases and teams want to enlarge their fan base, attract new sponsors to their sport, build strong programs with existing sponsors, and run their fan conventions and other events. In addition, a wide range of companies recognize the value sports relationships have in positioning and building their brands. In this Sports Marketing MOOC, you will learn: — Ticket pricing strategies — How a crisis might happen in sport — How all types of companies are using sports to enhance and position their brands — How to promote and market a sporting event — How to develop sponsorships — How to use social media to grow your team’s follower base and promote your sporting events, conferences and conventions The Sports Marketing MOOC was created by Professor Candy Lee of Northwestern’s Medill School of Journalism and Integrated Marketing Communications. She is joined by experts in the many specialty topics important to Sports Marketing....



Jul 14, 2020

I really enjoyed this course, it was very informative and easy to follow. The videos were clear and the graded sections were great. The course as a whole was enjoyable and would recommend to others.


Jan 28, 2020

I am really into this lesson that is a practical subject that could be easily learned. and also, Assignments are a nice way to apply the knowledge from the course, I hope it has an advanced lesson.


151 - 体育营销 的 175 個評論(共 217 個)

創建者 Charmi A S

Apr 17, 2020

Good experience

創建者 Daniela R

Sep 08, 2020

Good content.

創建者 Karan M

Apr 14, 2019

It was great!

創建者 Daniel V

May 04, 2020

good course

創建者 Alejandro R b t

Jun 19, 2020

me encantó

創建者 Danish A K

Apr 27, 2020


創建者 Joris S

Jun 24, 2020

Very good

創建者 Sasha S

May 22, 2020


創建者 José C M

Mar 19, 2020

Muy bueno

創建者 Luis E V A

Sep 07, 2019


創建者 Kessy s

Jul 19, 2019

very good

創建者 李毓铮

Jun 06, 2019


創建者 Karan Z

Apr 18, 2020


創建者 Ritik S

May 13, 2020


創建者 Aditya V M

May 11, 2020


創建者 Jeevithesh

May 22, 2020


創建者 Ameer s v

Apr 04, 2020


創建者 Luis A L

Jun 02, 2019


創建者 Reza A B S

Jun 11, 2020

I found many elements of this course to be really interested. It serves as an excellent introduction to the world of sports marketing. If there is something I could suggest for improvement, it would be to make the practice quizzes a little more challenging. I also would have liked to try some different design elements for the assignments rather than just plain text. Overall, it was an excellent course that was filled with interesting information and great guest speakers. Highly recommended!


Apr 06, 2020

Really enjoyed the outline of this course. I appreciated having the lectures transcribed beneath the video so I could follow along and take notes as the professor was talking. I felt that the assignments challenged me to think and be creative. I also liked the peer review portion, so that I could see other ideas students came up with. The only thing I would say is that I wish experts in this field could also mark my assignments. Overall, an enjoyable and organized course.

創建者 Bethany F

May 07, 2020

This was a good and insightful course, especially as it gave me information about general Marketing strategies and then went in depth about how they applied to Sports.

The submissions were creative and fun.

The range of examples given was interesting.

The most interesting piece was the bonus clip around Global Sport and its political nature.

Each week had a good, manageable amount of work.

創建者 Olivia L

Apr 30, 2020

Great insight into sports marketing from professionals across the United States. I am grateful for this content provided for free across the world. Would be great to see updates (now in 2020) as the sports marketing world has changed drastically due to the digital nature in which we all now do business and operate. Thank you Northwestern University!

創建者 Anna R

Jun 08, 2020

Sports Marketing is a well structed course with interesting speakers, two peer reviews and main focus on US sport market.

I could only wish to expand the course program more to international experience and update few web-links to suggest readings which are probably too old and do not exist.

Thank you!

創建者 Philip R B

Mar 31, 2020

Enjoyable and interesting course but uses a lot of video guest speakers, some of whom are really interesting but some of whom are a little… dry? Only two assignments required (I’d have preferred a little more) but the course also includes good suggested reading lists.

創建者 Ga E

Jun 09, 2020

Well planned course, easy to follow and complete. It actually helped med and gave me good ideas for how to run my business. It is very orientated for the american market so if one has to give critics it would be good with som European inputs into it :)