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返回到 体育营销

學生對 西北大学 提供的 体育营销 的評價和反饋

4.7
730 個評分
248 條評論

課程概述

Today, there is demand for people skilled in Sports Marketing. Organizations want your expertise to strength and grow customer bases and teams want to enlarge their fan base, attract new sponsors to their sport, build strong programs with existing sponsors, and run their fan conventions and other events. In addition, a wide range of companies recognize the value sports relationships have in positioning and building their brands. In this Sports Marketing MOOC, you will learn: — Ticket pricing strategies — How a crisis might happen in sport — How all types of companies are using sports to enhance and position their brands — How to promote and market a sporting event — How to develop sponsorships — How to use social media to grow your team’s follower base and promote your sporting events, conferences and conventions The Sports Marketing MOOC was created by Professor Candy Lee of Northwestern’s Medill School of Journalism and Integrated Marketing Communications. She is joined by experts in the many specialty topics important to Sports Marketing....

熱門審閱

DS
2020年7月13日

I really enjoyed this course, it was very informative and easy to follow. The videos were clear and the graded sections were great. The course as a whole was enjoyable and would recommend to others.

JJ
2020年1月27日

I am really into this lesson that is a practical subject that could be easily learned. and also, Assignments are a nice way to apply the knowledge from the course, I hope it has an advanced lesson.

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101 - 体育营销 的 125 個評論(共 247 個)

創建者 Mariyam F S

2019年10月19日

Great Insight on Sports marketing, strategies, dynamics, and many more ...

創建者 Shady e s

2020年4月1日

Excellent course that really dives into the concepts of sports marketing.

創建者 Julian D G C

2020年2月10日

Es buen curso, me gustaría hubiese uno mas avanzado y con mayor valor CV.

創建者 Nikolaos S

2020年5月29日

Very usefull for my MSc Degree that I plan to have in the near future!!

創建者 531 K P

2020年4月27日

Very good in learning sports marketing and getting and insight about it

創建者 JOHN T

2020年4月7日

Fairly comprehensive for an introductory course. Definitely recommended

創建者 Gautam S

2020年5月19日

I really liked the content of the course, and there was a lot to learn

創建者 Albar E Z

2020年5月8日

Great topics and real live examples for professional sports entities.

創建者 Andre S

2019年12月23日

Great and informative course, will help me with my current business.

創建者 Amine A

2018年12月9日

Très belle formation à distance ! Je vous la recommande chaudement !

創建者 praveen r

2020年8月19日

Basics of sports marketing and advertising, Best one in my opinion!

創建者 Feisal N O

2020年7月5日

This course has fostered my knowledge and opened a lot doors for me

創建者 Sanidhya P

2020年4月28日

This was an amazing course and surely a great learning experience!

創建者 Maximillian M

2020年1月11日

Great course for an introduction into the sports marketing world

創建者 Esse O E

2019年2月18日

Excellent teaching method and great content. Highly recommended!

創建者 Willian G C A

2020年5月13日

It was an incredible experience, learning about this industry !

創建者 Momoi

2020年12月18日

I enjoyed the course so much! Will come back again to refresh.

創建者 Prateek C

2020年8月25日

Amazing course if u see yourself working in a sports industry.

創建者 135 M V

2020年11月17日

it was great to learn from the course very beneficial for me

創建者 Sandeep J

2020年5月2日

Good one for someone who wants to get into sports marketing

創建者 Maria G P

2019年1月8日

Very well done! I'd loved it, very detailed and usefull!

創建者 José A P

2020年6月7日

Thanks Candy Lee. I had a great time with this course!

創建者 Andrew E

2019年8月26日

This course was very well done and extremely helpful

創建者 Owen O

2021年1月7日

Very helpful and informative course. 100% recommend