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Learner Reviews & Feedback for Sports Marketing by Northwestern University

4.7
stars
1,191 ratings

About the Course

Today, there is demand for people skilled in Sports Marketing. Organizations want your expertise to strength and grow customer bases and teams want to enlarge their fan base, attract new sponsors to their sport, build strong programs with existing sponsors, and run their fan conventions and other events. In addition, a wide range of companies recognize the value sports relationships have in positioning and building their brands. In this Sports Marketing MOOC, you will learn: — Ticket pricing strategies — How a crisis might happen in sport — How all types of companies are using sports to enhance and position their brands — How to promote and market a sporting event — How to develop sponsorships — How to use social media to grow your team’s follower base and promote your sporting events, conferences and conventions The Sports Marketing MOOC was created by Professor Candy Lee of Northwestern’s Medill School of Journalism and Integrated Marketing Communications. She is joined by experts in the many specialty topics important to Sports Marketing....

Top reviews

DS

Jul 13, 2020

I really enjoyed this course, it was very informative and easy to follow. The videos were clear and the graded sections were great. The course as a whole was enjoyable and would recommend to others.

JJ

Jan 27, 2020

I am really into this lesson that is a practical subject that could be easily learned. and also, Assignments are a nice way to apply the knowledge from the course, I hope it has an advanced lesson.

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176 - 200 of 386 Reviews for Sports Marketing

By Maximillian M

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Jan 11, 2020

Great course for an introduction into the sports marketing world

By Esse O E

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Feb 18, 2019

Excellent teaching method and great content. Highly recommended!

By Kirk N P

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Jun 24, 2021

Fantastic opportunity, brilliant presenters and guest speakers.

By Willian G C A

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May 13, 2020

It was an incredible experience, learning about this industry !

By Momoi

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Dec 18, 2020

I enjoyed the course so much! Will come back again to refresh.

By Prateek C

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Aug 25, 2020

Amazing course if u see yourself working in a sports industry.

By Monil V

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Nov 17, 2020

it was great to learn from the course very beneficial for me

By Sandeep J

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May 2, 2020

Good one for someone who wants to get into sports marketing

By Brad C

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Dec 29, 2023

Great class. Really enjoyed the information & assignments.

By Thi V K

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Oct 9, 2023

An amazing course to understand how work sport marketing.

By patel z m a

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Feb 15, 2021

NICE COURSE MUST DO LEARNED ALOT ABOUT SPORTS INDUSTRIES

By Maria G P

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Jan 8, 2019

Very well done! I'd loved it, very detailed and usefull!

By Faisal K

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Jun 21, 2022

very impressive , its a must do course . Very helpfull

By Mohamed Z

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Jan 18, 2023

Was a nice journey to the world of the Sport Marketing

By Piyush B

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Sep 2, 2021

its a very good course for sports and business lovers

By Ruslan R

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Feb 2, 2021

It was a great program. I thank everyone who suffered.

By Jose A P

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Jun 7, 2020

Thanks Candy Lee. I had a great time with this course!

By Jake H

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Jan 20, 2022

Really enjoyed it! I have reccommended to many peers.

By Thamar D

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Nov 13, 2021

Great course really enjoyed it and learned alota lot!

By SSJ A

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Aug 26, 2019

This course was very well done and extremely helpful

By Owen O

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Jan 7, 2021

Very helpful and informative course. 100% recommend

By CONNOR S

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Dec 3, 2020

Very Informative and useful for future endeavours.

By Emilio M

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Apr 26, 2020

Good expirience with many interviews of expertise

By Diego

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Aug 8, 2019

Very nice course, the activities are challenging