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返回到 体育营销

學生對 西北大学 提供的 体育营销 的評價和反饋

4.7
731 個評分
249 條評論

課程概述

Today, there is demand for people skilled in Sports Marketing. Organizations want your expertise to strength and grow customer bases and teams want to enlarge their fan base, attract new sponsors to their sport, build strong programs with existing sponsors, and run their fan conventions and other events. In addition, a wide range of companies recognize the value sports relationships have in positioning and building their brands. In this Sports Marketing MOOC, you will learn: — Ticket pricing strategies — How a crisis might happen in sport — How all types of companies are using sports to enhance and position their brands — How to promote and market a sporting event — How to develop sponsorships — How to use social media to grow your team’s follower base and promote your sporting events, conferences and conventions The Sports Marketing MOOC was created by Professor Candy Lee of Northwestern’s Medill School of Journalism and Integrated Marketing Communications. She is joined by experts in the many specialty topics important to Sports Marketing....

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DS
2020年7月13日

I really enjoyed this course, it was very informative and easy to follow. The videos were clear and the graded sections were great. The course as a whole was enjoyable and would recommend to others.

JJ
2020年1月27日

I am really into this lesson that is a practical subject that could be easily learned. and also, Assignments are a nice way to apply the knowledge from the course, I hope it has an advanced lesson.

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51 - 体育营销 的 75 個評論(共 247 個)

創建者 Rushabh S

2020年6月2日

It was an amazing course. I learned so much and now I am hoping to use this certification to pursue a new career in sports marketing. Thank you for all of your help.

創建者 Mateus V A

2019年8月26日

Very nice course. Full of interesting contents and good interviews with people who works with the subjects of the course. You can really learn a lot by completing it

創建者 Alejandro S

2020年8月24日

Loved it! Although it is not a subject I have knowledge about as I am a physician, the whole six weeks were very understandable and fun to watch. Very reccomended!

創建者 Jamie M

2019年10月21日

Lots of reading material as well as interviews from people in the industry! The peer reviewing is helpful and I love that the course can be done at your own pace.

創建者 Rochana G

2020年4月26日

It was so informative and so systematic. I really discovered my marketing and sport skills through this course! And my self confidence in this field has shot up

創建者 Eduardo A M

2019年8月27日

I did really enjoyed the classes instead I did not get the certification because I did not pay for it, I learnt very useful information about sports marketing.

創建者 Samuel C D P

2020年6月22日

Great course!! Awesome insight with different perspective from people that work in this field, I wish the course was more up to date, but it's still great.

創建者 Santiago S

2020年6月4日

This is course is so interesting and easy to go through that it made me wish it was longer. Congratulations to Candy and everyone involved. Very enjoyable.

創建者 Hayden B

2020年12月16日

great engaging course that gives you all the materials you'd possibly need to get the basic understanding of Sports Marketing in a short period of time.

創建者 Achal R

2020年5月19日

The course was amazing and the professor taught it really well. I got to learn many new things and also got a new exposure to the world of Sports :)

創建者 Ellyne P

2019年9月22日

Very interesting and I learnt so much. The assignments were also really fun and encouraged us to use our imagination, while picking up the skills.

創建者 Mandeep A

2019年6月9日

Good informative course explaining details of sport marketing. Extremely helpful for countries such as India where sport leagues are new in-thing!

創建者 Dimitar S

2020年4月2日

I am so happy with that course. I differently learned a lot out of it. I found out another creative side of me because of that course. Thank you!

創建者 Giovanni A

2020年5月6日

It was an interesting and very engaging course.

Congratulations to all stakeholders involved.

Many thanks to Coursera and Northwestern University

創建者 Bonnie F

2020年8月26日

This was a great class for me. I took it to learn about Sports Marketing because I will be teaching it next fall. It gave me a good start.

創建者 Francisco P

2020年6月25日

Really cool, it provided some deep insights. However, I think it should be a bit longer, since sports marketing it's a very complex field

創建者 Andrew S

2020年1月1日

I learned so much taking this course, thank you for allowing me to take this course and help me advance my career in the world of sports

創建者 andres g

2020年5月1日

I recommend this course to all those who want to enter the world of sports or improve their marketing and sports administration skills.

創建者 Joaquin A

2020年5月17日

I really enjoyed this fun, interactive and interesting course. Highly recommend it to anyone who is interested in any type of sports.

創建者 Silvija Z

2020年8月24日

Great course, had an opportunity to learn about marketing, PR, social media, communication crisis and loyalty program. Very useful!

創建者 Anshika K

2020年7月2日

It was an amazing course that provided me with an effective insight into the subject and helped me become more aware and updated.

創建者 Sophie B

2020年6月16日

I really enjoyed this course. I learnt a lot and there was so much video content and literature to study. Would highly recommend.

創建者 nazi m

2020年5月22日

I really enjoyed this course it showed me the new interesting world which made me more sure about my chosen academic field.

Thanks

創建者 Javier Q B

2020年6月8日

Programa espectacular. Logre ver conceptos vistos en la Universidad pero ligados al deporte, algo que me apasiona desde pequeño.